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Rainmaker
212,605
Stefan Winter
Real Estate in IL & NV | Owner of Real Estate Web Tech | Daily Vlogger - Las Vegas, NV
Owner - Winter Group & Real Estate Web Tech

My markets don't really do many brokers open. I think unless a property is very unique or very high end so you can invite only luxury brokers they do not do much to sell a house.

Jul 11, 2015 04:09 AM
Rainmaker
3,615,026
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hi Michael -- I treat a Brokers Open as if it was a public Open House Event -- it is "advertised" to the real estate community but more importantly to buyers, sellers, neighbors alike --- lots of signs, online and print advertising, refreshments, neighborhood information, brochure, information about me.

 

Jul 11, 2015 01:21 AM
Rainmaker
3,330,073
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

Success can vary a lot with many factors and in different markets. In some markets a tour on a certain day of the week is what many brokerages do...and they invite each other's offices...have progressive "food a thons" , door prizes etc.  If a Brokers Open is not traditional for the market....feeding them may not amke them come.

Jul 11, 2015 12:29 AM
Rainmaker
3,985,513
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

Waste of time...don't do them!

Jul 10, 2015 11:50 PM
Rainmaker
2,726,974
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Not sure why that would be done on a Friday during the summer.  That sounds like a recipe for disaster.

And, often when these are done, there are maybe 4 others done on same day in the area, so agents will go to one vs. another.

Also, what I heard from some agents is that it helps if the food is publicized.  (and should be done around lunch time).

Jul 10, 2015 10:01 PM
Rainmaker
699,027
Chris and Dick Dovorany
Homes for Sale in Naples, Bonita Springs and Estero, Florida - Naples, FL
Broker/Associate at Premiere Plus Realty

We no longer do brokers opens unless the property is very unique and expensive.  Friday is just the wrong day for something like that. 

Jul 10, 2015 09:19 PM
Rainmaker
2,325,709
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Good morning Michael. Your question brought up a similar question and a little insight in the way we do open houses for homes we flip. The last one we did brought three buyers and a sale.

Jul 10, 2015 07:09 PM
Ambassador
4,644,089
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

I am not the guy for you here Michael, I cant even get anyone to show up for a meetup, unless I host it in the Adirondacks.

Jul 10, 2015 06:36 PM
Rainmaker
2,442,293
Captain Wayne - Rowlett Real Estate School
REcampus Fully Accredited Florida ONLINE & Classroom Training in Destin, Pensacola Florida - Panama City Beach, FL
Rowlett Real Estate School / Owner and Instructor

If you don't advertise, you are definitely not going to get anyone to attend.  

Jul 12, 2015 12:01 AM
Rainmaker
3,439,411
Nina Hollander
Coldwell Banker Realty - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

I stopped doing broker opens more than a dozen years ago. No matter how promoted, agents simply didn't attend. I receive at least 3-5 invitations a day and never attend myself... why bother when I can make an appointment to go preview a new listing at my convenience versus making time to go when someone has decided to hold the house open? And serving food does not tempt me.

Jul 11, 2015 10:28 PM
Rainmaker
1,157,329
FN LN
Toronto, ON

Michael - In my area, a large number of agents simply put broker opens onto the MLS.  We all know the info is there.  Simply run the search query for that day and visit the broker opens. 

I aggressively unsubscribe or block email blasts from the small number of agents who decide to randomly add me to their distribution list to tell me about open houses in a random part my area (over 5 million population).

Jul 11, 2015 01:07 AM
Rainer
230,774
Mike Rock
Complete Design - Granite Bay, CA
Granite Bay Luxury New Construction...For Less

This whole topic can have a entire forum written around it. As far as i am concerned there is never enough talk on this subject. we look at brokers opens and open to the public as different events. here is what we suggest

ZILLOW

ZILLOW ..and more zillow, with trulia and ALL the others.

facebook (zzz)

signs...

email blast (they are right) not very effective.

door knockers to immediate neighborhood days before

no food.

lots of smiles and BIG ears... i am tempted to have microphones around :)

Jul 11, 2015 12:42 AM
Rainmaker
5,325,194
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

online and offline.... invitations via postcards to neighbors and to targeted buyers.....

Jul 10, 2015 10:14 PM