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Rainmaker
1,116,985
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Laura Ure has said it best - real estate agents see social media as a billboard and not a place to grow and nurture relationships with people.

Agent A - shares 95% listings.

Agent B - shares content that is helpful to buyers and sellers.

 

Agent A has a profile that you can hear crickets when you visit.

Agent B if properly educated on social can make it work to the point where they have TONS of daily interaction.

Lets face it - there have been countless articles written on how to fail as a real estate agent when it comes to social media. I could stick these articles in front of these same agents daily and they would still post their listings.

 

It's called STUPIDITY.

Jul 13, 2015 04:53 AM
Rainmaker
5,485,311
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

For the most part, the comtent is boring and mind numbing, and there is a definite social media fatigue trend setting in.  A

Jul 13, 2015 02:19 AM
Rainer
5,223
Laura Ure
Keenability - Boca Raton, FL
Real estate marketing expert in South Florida

Real estate agents are notorious for posting self-serving stuff. There is an art to social media.

Jul 13, 2015 03:31 AM
Rainmaker
2,807,146
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

That's simple.  Most just do social media posting of boring stuff and one-way, rather than truly engage.  There is a minority of agents doing it very well.  An example of that is Bill GassettAnita Clark and Lynn Pineda are 2 others that come to mind that are also doing it well.  (I do not consider myself as one doing well, and of course I'm not an agent).

Jul 13, 2015 03:23 AM
Rainmaker
699,127
Chris and Dick Dovorany
Homes for Sale in Naples, Bonita Springs and Estero, Florida - Naples, FL
Broker/Associate at Premiere Plus Realty

When people wish to purchase real estate they don't go to social media platforms they go right to the source.  If I want to know how long to grill a chicken, social media is fine but if I'm spending hundreds of thousands of dollars I want an expert.

Jul 13, 2015 02:20 AM
Rainmaker
4,799,481
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Because so many agents and brokerages have bought into the social media frenzy.

Jul 13, 2015 03:02 AM
Rainmaker
1,393,413
Raymond E. Camp
Ontario, NY
Licensed Real Estate Salesperson Greater Rochester

Lack of new and innovative content!

Jul 13, 2015 02:11 AM
Rainmaker
6,497,359
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

The posting of listings and market information has limited appeal for those who are not in the market.

Jul 13, 2015 03:37 AM
Rainmaker
2,397,425
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

I have always seen it as two-fold: providing quality content that buyers and sellers want to see and engaging both on the front and back-end of social media. If you can do those things well like both Bill and Lynn do, you generate plenty of interest as well as new prospects. I have yet to hear success stories from those that only post listings and use social media as a one-way avenue to push information without engagement. 

Jul 13, 2015 07:25 AM
Rainer
311,317
Caroline Gerardo
Sun West Mortgage Corporation - Newport Beach, CA
C. G. Barbeau the Loan Lady nmls 324982

Social media is not advertising. Real Estate agents don't seem to understand the focus. Even paying someone else to do it isn't of much value- its like yelling out a window "buy my stuff!"

Jul 13, 2015 06:45 AM
Rainmaker
490,330
Randy Mitchelson,APR
Marketing Advisor & Squeeze Mortgage - Bonita Springs, FL
First Impressions are made at First Click

Maybe their audience is too small to justify posting content. The Facebook algorithm screens content from being viewed by up to 98% of your followers. 

Also, I've seen a number of real estate offices outsource their posting to people who post the same generic stuff on a lot of other real estate news feeds.  Having unique, image-rich and useful content drives engagement. 

Jul 13, 2015 06:02 AM
Rainer
230,924
Mike Rock
Complete Design - Granite Bay, CA
Granite Bay Luxury New Construction...For Less

Chris and Dick Dovorany they pretty much hit the nail on the head... why in gods name do i want to look at a realtors blog after blog on listings. or how to make chicken or about the state fair or whatever... if i want to buy a house (a home) i will LOOK ON THE LISTING PLATFORMS. period !! i will then ask friends about a realtor to use perhaps. If i want to sell i will look on the PLATFORMS also , i want to see what stuff is worth? how much will i make or lose?

Jul 13, 2015 05:33 AM
Rainmaker
366,121
Lynn Pineda
eXp Realty - Boca Raton, FL
Real Estate Promises delivered in SE Florida

Thanks so much Debbie Gartner .  It's not at all easy and requires a plan and commitment and true engagement. It's so much more than showing up, dropping links and running off; this will not breed activity as only engagement can do that. Far too many, don't engage or simply say, nice article, nice job, and the like one liners.

 

 It can never be just about posting listings.  You can post listings, but in between you really need to provide some content of value from yourself and others. When you do this others will be more interested in engaging with you. Just remember it's a two-way street, always.

Jul 13, 2015 04:56 AM
Rainmaker
1,511,879
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

The average U.S. adult spends 11 hours each day in front of a screen. This number is increasing year-over-year, and with every rising generation.So, we should pay attention where our clients spend the most of their online time and, at least, be find-able there:) As for ''activity'', it is hard to measure,since clients when ready pick up the phone or send email instead of liking and commenting. 

Sep 03, 2018 10:49 PM
Ambassador
5,324,720
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

Just too much stuff, dozens of providers including us, nobody has that much time.

 

Jul 13, 2015 10:53 AM
Rainmaker
85,191
Stacey Mayer
Snohomish-Homes.com - Everett, WA
Snohomish-Homes.com

If you can treat your readers as your friends and family sitting around the dinner table, you'll succeed marvelously. If you treat them as two and three year olds you've suddenly had to babysit, you're not going to enjoy yourself.

Pass the sweet potato pie all around, and have some fun. Simply open the door to your visitors with a smile, and a warm handshake. I know not everyone finds it easy, but it's just another skill, so work on it!

You set the tone, and your food and conversation will keep them talking. Social media is just another way to invite new neighbors over to visit. Use good manners!

Now; get those extra chairs ready - there's a party coming!

Jul 13, 2015 09:33 AM
Rainmaker
785,799
Chuck Willman UtahHomes.me
Utah Homes - Alpine, UT
Utah Homes

So much of what we write comes from our comfort zone. We write hoping to connect. Sometimes our voice will reach a client, very often it won't. They are simply flooded with messages. There are so many of us. You could probably think of a dozen agents who would be great should you decide to list or sell. I would like to think I'm the only option but that would be delusional. Finally, housing is not a commodity. If you have repeat customers, chances are you have doing this for quite some time. So, it doesn't surprise me that there is a lot of noise that our potential client has to sift through. These are the cards we are dealt. No, these are the cards we are dealing. My advice is don't give up. Speak with your authentic voice and strive to be on message.

Jul 13, 2015 09:14 AM
Rainmaker
1,707,397
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Garbage in, garbage out. Social media is more about helpful information, social interaction, and empathy. When it comes to listings on something like facebook posted to all your "friends", it is a shotgun approach rather than targeted. People get tired of being sold so create a two way conversation.

 

Jul 13, 2015 09:07 AM
Rainer
554,803
Jan Sohlman
RE/MAX Integrity - Eugene, OR
RE/MAX Integrity

I can only speak for myself. I send out to clients via social media my listings as well as events going on around town. So I think it is 50% from me. I do Facebook, Linked In, Twitter and AR.

Jul 13, 2015 06:06 AM