5,773,239
Awilda,
I like John McCormack 's answer. Know the people who will and can buy this type of home. Your marketing materials should be a wow, as well as your knowledge of luxury and the luxury marketplace in your community. A
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Awilda Caberto, Realtor®
Austin, TX
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John McCormack, CRS
Albuquerque, NM
1,664,836
To the max just like all my other listings.
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Awilda Caberto, Realtor®
Austin, TX
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John McCormack, CRS
Albuquerque, NM
784,786
Wish I had a million dollar home to market.
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Bob Crane
Stevens Point, WI
613,494
Advice for those that list $M homes...
While I find that the marketing material for those properties is usually top notch, it is rare that the agents knows much about the property. Anytime I ask questions about the property boundaries, type of plumbing, etc, they never know.
I think that they should know.
Eve
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Awilda Caberto, Realtor®
Austin, TX
292,685
Get list of major employers in area and invite them the executives to a cocktail hour. You might just pick up a good buyer .
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Awilda Caberto, Realtor®
Austin, TX
4,906,660
High end marketing material. Hosting an agent open house and invite agents who work in the luxury market.
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Awilda Caberto, Realtor®
Austin, TX
1,153,794
A million dollars and above is roughly 10% of our market. It's necessary to find the demographics of that Buyer segment and market there. Generally you'll need to add International exposure for faster results. Knowing who your customer is is of key importance and it varies widely from location to location. How it's done is determined by the culture you're trying to entice.
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Awilda Caberto, Realtor®
Austin, TX
6,424,502
699,277
921,504
Buzz Mackintosh has provided the 'real deal' regarding getting results from your marketing efforts. Make sure those folks in the $600K + communities with equity know about this house. Nothing says, "I need to move" like seeing the house they really want in the community they could not afford 5 years ago.
The marketing material the potential buyer sees should be consider as your audition to selling their house. Make that marketing material significant. (Expensive is not significant)
Understand your objectives are on both sides of the equation.
2,379,820
634,005
You need to profile who your potential Buyer is, and then target market to that specific crowd.