1,280,748
We haven't been very successful with farming, but mostly that's been our fault. We are starting a new one in October.
We are also planning a "micro-farm". If you are interested in hearing more on that, give me a call!
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Bob Crane
Stevens Point, WI
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Lise Howe
Washington, DC
6,393,404
I go with that 4th option, "never but I mean to".
But seriously, I seldom do much for marketing, most of our business is from people we know and have worked for.
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Bob Crane
Stevens Point, WI
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Lise Howe
Washington, DC
784,786
We mostly work our SOI, and once in a while get out there with door knocking and postcards.
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Bob Crane
Stevens Point, WI
846,475
Farming does work even in 2015. Once a month mailouts without fail!
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Lise Howe
Washington, DC
5,772,575
Lise,
We have a client that has perfected farm marketing and made it into an art. First, she chose a certain type of community she could easily relate to, she started with a strategy. Then she made friends in each of the communities, another strategy. She knew the type of people they were, (age, income, sports activities, church, etc), and sent postcards that they could relate to...mentioning real estate briefly. Within 6 months, she went from making $14,000 a year part time gluing hair on wigs as a single mom, to making in the low 6 figures. Now, she is in the 7 figures, repeating her formula over and over again...Farming, Web Sites, Social Media, Postcards, mean nothing without a strategy. A
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Richie Alan Naggar
Riverside, CA
5,583,278
once a month....every month....for a significant period of time....a year or more and once the phone rings "consistently" then every other month....
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Lise Howe
Washington, DC
2,538,633
Good morning Lise. The only farming I have ever done, was when I grew up on a dairy farm.
A number of my Realtor referral partners do farm certain areas and mail pieces once a quarter.
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Lise Howe
Washington, DC
3,164,294
I started with two months in a row, then every other month for 6 months, now every 3 months. I only do "MY" neighborhood and I get about 60% of the listings there and I'm about 5 years in with my mailings.
4,319,419
Lise Howe my farm is my sphere of influence. New names are added almost every day/week - and they get their 'Item Of Value'.
Now calling SOI may not be considered as Farming, I guess....
7,836,134
I think that monthy mailings would by the minimum in out market. You really want to get the email addresses and send email on a more frequent basis.
921,504
I mail into a new farm only two times in 14 days. (I'm only interested in the 90 day market)
1st is the value offer.
2nd is the reminder.
Then I deliver on the promise.
2,817,671
2,759,812
Good Sunday morning Lise. I am working on a monthly newsletter to send out to my farm of RE agents.
1,683,912
Once a month is good for starting out, sometimes twice a month, but not the same message.