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Rainmaker
1,280,748
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant

We haven't been very successful with farming, but mostly that's been our fault. We are starting a new one in October. 

We are also planning a "micro-farm". If you are interested in hearing more on that, give me a call!

Aug 16, 2016 09:51 AM
Ambassador
6,393,404
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

I go with that 4th option, "never but I mean to".

But seriously, I seldom do much for marketing, most of our business is from people we know and have worked for.

Aug 30, 2015 08:09 AM
Rainmaker
784,786
The Woodland Team of Texas
The Woodland Companies - Austin, TX
Land Specialists

We mostly work our SOI, and once in a while get out there with door knocking and postcards.

Dec 12, 2018 11:34 PM
Rainmaker
846,475
Marco Giancola
Beachfront Realty - Miami Beach, FL
Realtor (305)608-1922, Miami Beach Florida

Farming does work even in 2015. Once a month mailouts without fail!

Aug 30, 2015 07:41 AM
Rainmaker
5,772,575
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Lise,

We have a client that has perfected  farm marketing and made it into an art. First, she chose a certain type of community she could easily relate to, she started with a strategy.  Then she made friends in each of the communities, another strategy.  She knew the type of people they were, (age, income, sports activities, church, etc), and sent postcards that they could relate to...mentioning real estate briefly.  Within 6 months, she went from making $14,000  a year part time gluing hair on wigs as a single mom, to making in the low 6 figures.  Now, she is in the 7 figures, repeating her formula over and over again...Farming, Web Sites, Social Media, Postcards, mean nothing without a strategy.  A

Aug 30, 2015 06:09 AM
Rainmaker
5,583,278
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

once a month....every month....for a significant period of time....a year or more and once the phone rings "consistently" then every other month....

Aug 29, 2015 11:01 PM
Rainmaker
2,538,633
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Good morning Lise. The only farming I have ever done, was when I grew up on a dairy farm.

A number of my Realtor referral partners do farm certain areas and mail pieces once a quarter.

Aug 29, 2015 07:02 PM
Ambassador
3,164,294
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I started with two months in a row, then every other month for 6 months, now every  3 months.  I only do "MY" neighborhood and I get about 60% of the listings there and I'm about 5 years in with my mailings.

Aug 30, 2015 09:56 AM
Rainmaker
4,319,419
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Lise Howe my farm is my sphere of influence. New names are added almost every day/week - and they get their 'Item Of Value'.

Now calling SOI may not be considered as Farming, I guess....

Aug 30, 2015 03:33 AM
Rainmaker
7,836,134
Roy Kelley
Retired - Gaithersburg, MD

I think that monthy mailings would by the minimum in out market. You really want to get the email addresses and send email on a more frequent basis. 

Aug 30, 2015 03:06 AM
Rainmaker
921,504
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

I mail into a new farm only two times in 14 days. (I'm only interested in the 90 day market)

1st is the value offer.

2nd is the reminder.

Then I deliver on the promise.

Aug 29, 2015 10:27 PM
Rainmaker
2,817,671
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Generally once a month.

Aug 29, 2015 10:02 PM
Rainmaker
2,759,812
TeamCHI - Complete Home Inspections, Inc.
Complete Home Inspections, Inc. - Brentwood, TN
Home Inspectons - Nashville, TN area - 615.661.029

 Good Sunday morning Lise. I am working on a monthly newsletter to send out to my farm of RE agents.

Aug 29, 2015 06:29 PM
Rainmaker
1,683,912
Larry Johnston
Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC - Elkhart, IN
Broker,Friends & Neighbors Real Estate, Elkhart,IN

Once a month is good for starting out, sometimes twice a month, but not the same message.

Aug 29, 2015 02:12 PM