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Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

It is EXTREMELY profitable if the business intent/plan can be identified with a niche market. 

Example: Dunedin Realty is a very successful brokerage associated with niche market in a very small but uniquely significant town. It is easy to present the challenge, 'Who do you think knows the most about Dunedin?"

Example: Greater focus on investor/builder segment where too many cooks in the kitchen will ruin the soup.

If the business intent/plan is generally focused on ANY residential purchase and sale that can be drummed up, it is hard to beat the cost and benefit of hanging with REMAX.


Sep 04, 2015 12:34 AM
Barb Slaughter
Keller Williams - Charlottesville, VA

That may depend on what you want your brokerage to do.  Do you want a brokerage just for yourself/team or do you want to recruit a bunch of agents?

Sep 04, 2015 12:25 AM
The Woodland Team of Texas
The Woodland Companies - Austin, TX
Land Specialists

Not for me.

Dec 29, 2018 09:11 PM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Depends on how you run it.


Jul 05, 2018 07:18 PM
Stefan Winter
Real Estate in IL & NV | Owner of Real Estate Web Tech | Daily Vlogger - Las Vegas, NV
Owner - Winter Group & Real Estate Web Tech

As with any business it can be very profitable. You just have to do the right planning up front to figure out how much of a monthly fee to charge, how many agents you need to close x amount of deals at your share of commission and make sure that is higher then expenses. I think in todays world of changing business models, if you can built a brand that agents want to join you can have a gold mine.

Sep 04, 2015 12:40 AM
Rob Alley
RE/MAX Realty Specialists - Charlottesville, VA
Invite Us In! We'll Bring Results!

Barb - That's a good question.  Most likely just for my team.  But I am curious to know what every thinks of it.  Personally, there is a huge niche in my area for someone that sets up a brokerage to help the agents to the maximum.  I don't mean providing templated websites or generic marketing stuff, but a core group that supports and manages the sales process after contract writing.  I think that wold work well here, but I have no idea about the overhead and all the compliance stuff with VA is a little daunting.  But nothing great comes without risk, so I thought I would ask the question publicly.

Sep 04, 2015 12:33 AM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I owned one for 10 years. I made money but not big money. The effort and time didn't match the risk and reward.

Dec 27, 2016 07:43 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

It better be!

Sep 15, 2016 09:01 PM
Mona Gersky
MoonDancer Realty, Dillsboro,NC - Sylva, NC
GRI,IMSD-Taking the mystery out of real estate.

Absolutely it can be profitable.  I love it.

Sep 04, 2015 11:31 PM
Larry Johnston
Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC - Elkhart, IN
Broker,Friends & Neighbors Real Estate, Elkhart,IN

Like any business, it can be profitable or a failure, depending on how you market your business and if you have agents that are serious about their roles in the business.

Sep 04, 2015 11:17 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I have my own, but no agents, so I pay less.

Sep 04, 2015 06:46 AM
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

It can be if you run it right and have the right agents.

Sep 04, 2015 03:14 AM
Kathleen Luiten
Resort and Second-Home Specialist - Princeville, HI
Kauai Luxury Ocean Home Sales

If you are good at building and running the business, yes.

Sep 04, 2015 02:57 AM
Captain Wayne - Rowlett Real Estate School
Rowlett Real Estate School - Panama City, FL
Rowlett Real Estate School / Owner and Instructor

Yes, if you have good agents especially.

Sep 04, 2015 02:33 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


It depends on how you run it.  A

Sep 04, 2015 01:45 AM
Roy Kelley
Retired - Gaithersburg, MD

Your own business can be very profitable if correctly managed. However, most of the people in the business do not enjoy great financial success.


Sep 04, 2015 01:42 AM
Praful Thakkar
LAER Realty Partners - Burlington, MA
Metro Boston Homes For Sale

It depends on what your ultimate goals are, Rob. Many franchises allow you to work in a team of your own under their name.

Of course financially it may benefit you if you own the brokerage which comes with additional expenses. Do the math and go for what works best for you. 

Sep 04, 2015 01:13 AM
Sandy Padula & Norm Padula, JD, GRI
HomeSmart Realty West & Florida Realty Investments - , CA
Presence, Persistence & Perseverance

If structured properly and the volume exists. We have done both and the attrition rate was never a problem, but convincing qualified agents to join always was, becasue they were all planning to go off in their own companies in the future. I never wanted newbies as I don't have time to hand-hold and never wanted the liability.

Sep 04, 2015 12:54 AM