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Rainmaker
5,773,781
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Angela,

It really depends on your marketplace.  Not all markets are created equal, each one is different, even in the same city.  A

Sep 15, 2015 01:37 AM
Rainmaker
3,416,088
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

It would depend, however I would think you would want the home clean and showing its best rather than full of stuff when you start showing it. 

Sep 15, 2015 03:03 AM
Rainmaker
2,818,071
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

I see more negative than positive doing at same time.  But, I would do estate sale first and do a "coming soon to the market."  That way you get some extra advertising/word of mouth.

 

In general, those looking to buy stuff there are usually bargain shoppers and/or those planning to stay in their homes, not those looking to buy.  yes, they may know someone who wants to buy, so advertise "coming soon" and pass out cards (and/or brochures).  But, show the property when it is in show condition.

Sep 15, 2015 02:43 AM
Rainmaker
1,668,096
John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

I have handed out flyer's at estate sales and even put up a coming soon sign but no listing until the home is cleaned out and up.

Sep 15, 2015 02:00 AM
Rainmaker
921,504
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

It is a good IDEA, however, the success will prove dependent on the cooperation of those staffing the estate sale.

Your PURPOSE is to make contact with those who are 1 degree away from the attendees. (2 degrees away from you) 

Understand who attends estate sales and implement a proper strategy.

Sep 15, 2015 01:45 AM
Rainmaker
637,484
Hella M. Rothwell, Broker/Realtor®
Carmel by the Sea, CA
Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea

It depends. For some properties, even a garage sale spreads the word. An "estate sale" for a luxury property might do the same thing especially if the sellers want to sell fast. Just hand out lots of cards.

Sep 15, 2015 01:33 AM
Rainmaker
7,906,685
Roy Kelley
Retired - Gaithersburg, MD

Yes. The estate sale might also attract prospective home buyers.

Sep 15, 2015 01:50 AM
Rainmaker
530,966
Gary Coles (International Referrals)
Venture Realty International - Las Vegas, NV
Latin America Real Estate

I think I would normally want the property on the market.  I would like to make certain that all the people attending know that the property is for sale and have the opportunity to pickup a flyer or brochure,

Sep 15, 2015 01:45 AM
Rainmaker
292,685
Jack Lewitz
Exit Strategy Realty - Evanston, IL

I think it would be hard to monitor people coming for estate sale and those looking to buy a home. I would do estate sale first and then list home afterword.

Sep 15, 2015 01:37 AM
Rainmaker
4,598,785
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

It depends but I likely would say no.  Two different target markets. Although there can be some overlap, I want people there looking at the house and not the stuff in it.  

Sep 15, 2015 01:28 AM
Rainmaker
784,836
The Woodland Team of Texas
The Woodland Companies - Austin, TX
Land Specialists

Maybe, more publicity.

Feb 08, 2019 11:53 PM
Ambassador
6,458,014
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

It may be best to wait.

Aug 14, 2018 09:41 PM
Rainmaker
699,277
Chris and Dick Dovorany
Homes for Sale in Naples, Bonita Springs and Estero, Florida - Naples, FL
Broker/Associate at Premiere Plus Realty

Absolutely NO.

Sep 15, 2015 09:33 AM
Rainmaker
1,731,827
Sandy Padula & Norm Padula, JD, GRI
HomeSmart Realty West & Florida Realty Investments - , CA
Presence, Persistence & Perseverance

Not at all!

Sep 15, 2015 09:22 AM
Rainmaker
634,532
Kathleen Luiten
Resort and Second-Home Specialist - Princeville, HI
Kauai Luxury Ocean Home Sales

I'd have flyers at the estate sale but wait until the property is clean and staged before putting it on the market.

Sep 15, 2015 04:51 AM
Rainmaker
846,475
Marco Giancola
Beachfront Realty - Miami Beach, FL
Realtor (305)608-1922, Miami Beach Florida

Yes I do, it's all about attracting as much attention to the house. I would have brochures printed and set about the home as well.

Sep 15, 2015 04:25 AM
Rainer
45,957
Andy Madrid
Hawaii Coast Realty, LLC - Kailua-Kona, HI
Expertise, Professionalism, and Service

It definitely has its advantages.  Typically when you see an estate sale, the heirs are cleaning out the house and alot of them might just be interested in unloading the property along with all the stuff that is inside the house.  Depends on the neighborhood and market as well.  Kill two birds with one stone!

Sep 15, 2015 04:01 AM
Rainmaker
809,829
Bob Force (REALTOR®)
Weichert Realtors - Aspen Hill - Mount Airy, MD
The FORCE in Maryland Real Estate

I once assisted a fellow realtor at estate sale.  It led to a offer.

Sep 15, 2015 03:50 AM
Rainmaker
1,466,257
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Angela & Stephen Hardiman / HouseTie.com Make sure you pass out your business cards and information sheets.

Sep 15, 2015 03:11 AM
Rainer
173,887
Angela & Stephen Hardiman / HouseTie.com
HouseTie.com - Spokane, WA
When first impressions count...

Thanks for all the feedback. I think it also depends on the area and the property.  However, there are pros and cons.

Pros: Many people through the property is a given. They may be shopping for a new home themselves or know someone who is. Let's face it advertising is a good thing. 

Cons: Most of the time I've seen properties during estate sales in much need of repair and lack the presentation to really make a home desirable. Another factor is bargain shoppers are usually after a bargain. 

I've advised my clients if they are to hold one, to make sure the property is in show ready condition as much as possible inside and out, be organized in merchandising to prevent chaos, and setting up a small booth of sorts for the listing agent to answer any questions. 

Sep 15, 2015 02:08 AM
Rainer
112,947
Vera Gonzalez
RE/MAX Suburban, Inc. - Sterling Heights, MI
Gonzo For Real Estate

Yes I do my open then as well as garage sales. Traffic is huge. It is also nice because you have extra people their for safety reasons

Sep 15, 2015 01:22 AM
Rainmaker
2,487,999
Captain Wayne - Rowlett Real Estate School
Rowlett Real Estate School - Panama City, FL
Rowlett Real Estate School / Owner and Instructor

Why not.

Sep 16, 2015 09:55 AM
Rainmaker
2,224,473
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

I have mixed feelings about this. If the house is cluttered it won't show well. 

Sep 15, 2015 12:25 PM
Rainmaker
669,181
Steffy Hristova
HomeSmart Elite Group Tempe AZ Tel: 602.710.8161 - Tempe, AZ
Tempe AZ Realtor - Your Home Close to Your Work!

Yes, one more way to advertise to a larger audience.

Sep 15, 2015 02:59 AM