Spam prevention
Rainmaker
3,769,594
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Michael -- I have received them --- many of them are generic and may receive a quick look before going into the trash.  I say if you go that route -- make it different and make it stand out.  

Sep 29, 2015 11:10 PM
Rainmaker
3,614,063
Nina Hollander
Coldwell Banker Realty - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Not very much any more and I tend to move what I receive from the mail box to the trash bin without even looking.

Sep 29, 2015 09:44 PM
Ambassador
1,320,357
Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

Michael, just take a look at the success of this Q & A portion of AR  and the discussion over how many words a blog needs to be (it varies)  Attention spans have dwindled.   People DO NOT read anymore!

I would suggest you save your money, your ink, your paper, and your time and not proceed with a printed newsletter.  Their time has past.

Sep 30, 2015 01:05 AM
Rainmaker
4,481,514
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I receive newsletters from two inspectors, and there is always great information that incorporate into my newsletter!  

Sep 30, 2015 12:56 AM
Ambassador
1,542,390
John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

Debbie goes through all the mail.  Our recycle can is always full. 

Sep 30, 2015 12:32 AM
Ambassador
4,308,044
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Michael Thornton I like the 'One-Way trip to the trash' - though I do see some of them, if they are not too wordy.

Sep 29, 2015 11:05 PM
Rainmaker
6,033,890
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Most of the newsletters now arrive by email. I will read worthwhile material.

Sep 29, 2015 09:17 PM
Rainmaker
3,323,432
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

trash

Sep 29, 2015 08:55 PM
Rainmaker
1,377,444
Wayne and Jean Marie Zuhl
Samsel & Associates - Clark, NJ
The Last Names You'll Ever Need in Real Estate

I skim for interesting content, but mostly they're on a one way trip to the trash.

Sep 29, 2015 08:41 PM
Rainmaker
1,157,329
FN LN
Toronto, ON

I receive unaddressed hardcopy newsletters that are sent via Canada Post from a small number of agents.  I am not on any distribution lists for other types of vendors who may distribute hardcopy newsletters.

The problem with sending a stack of newsletters to a real estate office is that some (many?) of them will place the pile of them beside the internal mailboxes and you need to hope that the agents actually pick them up.  The other problem is that a large number of agents do not go into the office very frequently and do not check their mailbox for mail.  I have seen some mailboxes where agents do not go into the office for many months and they have a lot of mail in their mailbox.

I only read newsletters if they have useful content to me and only keep them if they may have longterm usefulness.

Sep 29, 2015 08:17 PM
Rainmaker
2,773,462
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

It seems that these would be more useful/kept for homeowners rather than busy professionals.  My guess is that the ones who keep them are not busy and the ones you want to reach (i.e. the top producers) will toss it.

Sep 29, 2015 07:50 PM
Rainmaker
3,331,885
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

We don't get any.....but I do keep a folder of worthwhile ones..including from home inspectors in a folder on our hard drive.

Sep 29, 2015 06:39 PM
Rainmaker
717,388
Sara Wagner
The Woodland Companies - Adams, WI
Stevens Point Rentals

So many things to read, and so little time.

Mar 24, 2019 09:42 PM
Ambassador
4,897,258
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

I generally read them if I need that service.

Sep 27, 2018 09:07 PM
Ambassador
1,615,784
Harry F. D'Elia III
RentVest - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

I do take time to read them

Oct 17, 2016 10:25 PM
Rainmaker
1,507,325
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

I was just looking at the trash cat near our mailboxes and it was filled with direct marketing. Seems like majority of people automatically toss them away. What a waste of money....

Oct 03, 2015 01:30 PM
Rainmaker
603,371
Tony Lewis
RE/MAX of Valencia (Hall of Fame) 30 year Valencia Resident - Valencia, CA
Summit Real Estate Santa Clarita & OC Laguna Nigel

I write a personal monthly newsletter with my own ideas and promotions such as a 4th of July, Halloween, Christmas, New Years events website page.  Canned speeches and Canned Newsletters turn me off so I won't use them.  I won't hand out someone else's either.  Many Title Companies try to give this type of item but it has their branding.

Oct 01, 2015 03:09 PM
Ambassador
2,031,476
Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living

I don't get a lot of printed newsletters but I do get a lot of email.  Usually, I delete the emails because there are just way too many but I think I would look through a hard copy while waiting somewhere, while watching TV in the evening or the like. 

Sep 30, 2015 09:48 AM
Rainer
45,807
Andy Madrid
Hawaii Coast Realty, LLC - Kailua-Kona, HI
Expertise, Professionalism, and Service

I scan them and toss them but I pull out the stuff I want to refer back to or if I come across something that reminds me of something I need - like getting my carpets cleaned.  Direct mail is costly but if you do a quality job I think it can pay off and I have a budget for direct mail marketing.

Sep 30, 2015 05:29 AM
Rainmaker
837,245
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

If they are delivered to the brokerage, they will never be read.

If delivered to the door step of agents, you have only one chance (the first impression) to not be automatically routed to the recycle bin. Won't even get into the house.

But, if you look at how advertising is done today, you can model the same two step process and drive readers to your newsletter. However, if they are left disappointed,,,,game over.

Now, what will be in your newsletter that will guarantee the reader will not be disappointed? Real estate agents face the same challenge. Again, modeling would be a good idea.

Sep 29, 2015 10:25 PM
Rainmaker
4,433,127
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Most agents do not read the brochures etc left in the office by vendors.

Sep 29, 2015 08:42 PM