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Michael -- I have received them --- many of them are generic and may receive a quick look before going into the trash. I say if you go that route -- make it different and make it stand out.
Long Beach, CA
John McCormack, CRS
Not very much any more and I tend to move what I receive from the mail box to the trash bin without even looking.
John McCormack, CRS
Michael, just take a look at the success of this Q & A portion of AR and the discussion over how many words a blog needs to be (it varies) Attention spans have dwindled. People DO NOT read anymore!
I would suggest you save your money, your ink, your paper, and your time and not proceed with a printed newsletter. Their time has past.
I receive newsletters from two inspectors, and there is always great information that incorporate into my newsletter!
Long Beach, CA
Debbie goes through all the mail. Our recycle can is always full.
Michael Thornton I like the 'One-Way trip to the trash' - though I do see some of them, if they are not too wordy.
Most of the newsletters now arrive by email. I will read worthwhile material.
I skim for interesting content, but mostly they're on a one way trip to the trash.
I receive unaddressed hardcopy newsletters that are sent via Canada Post from a small number of agents. I am not on any distribution lists for other types of vendors who may distribute hardcopy newsletters.
The problem with sending a stack of newsletters to a real estate office is that some (many?) of them will place the pile of them beside the internal mailboxes and you need to hope that the agents actually pick them up. The other problem is that a large number of agents do not go into the office very frequently and do not check their mailbox for mail. I have seen some mailboxes where agents do not go into the office for many months and they have a lot of mail in their mailbox.
I only read newsletters if they have useful content to me and only keep them if they may have longterm usefulness.
It seems that these would be more useful/kept for homeowners rather than busy professionals. My guess is that the ones who keep them are not busy and the ones you want to reach (i.e. the top producers) will toss it.
We don't get any.....but I do keep a folder of worthwhile ones..including from home inspectors in a folder on our hard drive.
So many things to read, and so little time.
I generally read them if I need that service.
I do take time to read them
I was just looking at the trash cat near our mailboxes and it was filled with direct marketing. Seems like majority of people automatically toss them away. What a waste of money....
I write a personal monthly newsletter with my own ideas and promotions such as a 4th of July, Halloween, Christmas, New Years events website page. Canned speeches and Canned Newsletters turn me off so I won't use them. I won't hand out someone else's either. Many Title Companies try to give this type of item but it has their branding.
I don't get a lot of printed newsletters but I do get a lot of email. Usually, I delete the emails because there are just way too many but I think I would look through a hard copy while waiting somewhere, while watching TV in the evening or the like.
I scan them and toss them but I pull out the stuff I want to refer back to or if I come across something that reminds me of something I need - like getting my carpets cleaned. Direct mail is costly but if you do a quality job I think it can pay off and I have a budget for direct mail marketing.
If they are delivered to the brokerage, they will never be read.
If delivered to the door step of agents, you have only one chance (the first impression) to not be automatically routed to the recycle bin. Won't even get into the house.
But, if you look at how advertising is done today, you can model the same two step process and drive readers to your newsletter. However, if they are left disappointed,,,,game over.
Now, what will be in your newsletter that will guarantee the reader will not be disappointed? Real estate agents face the same challenge. Again, modeling would be a good idea.
Most agents do not read the brochures etc left in the office by vendors.