Times have changed and emailed Newsletter seem to be going to Spam. Social Media is strong but it doesn't get to my data base directly. How do you suggest marketing online?

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Tony Lewis, Summit Real Estate Group Valencia & Aliso Viejo (Summit Real Estate Group)

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Rainmaker
921,354

Annette Lawrence , Palm Harbor, FL 727-420-4041

ReMax Realtec Group - Palm Harbor, FL

Making FLORIDA Real Estate EZ

Tony,

You have come face-to-face with the pivot that has occurred in the sharing economy. Your method is completely out of sync with how people get data today. Those with legacy systems like TopProducer have some thinking to do.

You need to reposition your marketing strategy or in three years the only option you will have is to buy leads.

I won't tell you what to do, You will value it little. I will however tell you where you can find the answer. If YOU find it, you will value it highly.

Start clicking around on the Hubspot website then go to SugarCRM.

Together, these two websites will let you see the map and find the right method, resources and strategy.

THEN you will know what to do regarding low cost FB advertising.

Oct 06, 2015 05:05 AM

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2

Barbara Todaro

Franklin, MA
Roy Kelley

Gaithersburg, MD

Ambassador
3,725,352

Patricia Kennedy

RLAH Real Estate - Washington, DC

Home in the Capital

Tony, you mgiht want to try low tech off line. The telephone maybe

Oct 06, 2015 02:46 PM

Upvote

1

Tony Lewis

Valencia, CA

Rainmaker
7,409,380

Roy Kelley

Retired - Gaithersburg, MD

Effective blogging on multiple platforms combined with the most responsive website in you market should be a great help.

Oct 06, 2015 06:12 AM

Upvote

1

Barbara Todaro

Franklin, MA

Rainmaker
443,059

Cindy Davis

SD Home Source Realty - San Diego, CA

I've had an almost identical expeience with my monthly newsletter. It used to be a good source for leads. Now, I don't get anything out of it. Will check out the resources that Annette Lawrence , Palm Harbor, FL 727-420-4041 recommended.

Oct 06, 2015 05:26 AM

Upvote

1

Barbara Todaro

Franklin, MA

Rainmaker
2,442,725

Evelyn Johnston

Friends & Neighbors Real Estate - Elkhart, IN

The People You Know, Like and Trust!

I too quit mailing newsletters this year. They worked in the past and have slowed considerably. I send postcards to current and past clients with just listed/sold/pending/reference letter monthly and that way they know I am busy and know the market.

Oct 06, 2015 12:08 PM

Upvote

Rainmaker
2,729,926

Richie Alan Naggar

people first...then business Ran Right Realty - Riverside, CA

agent & author

Quality popular subjects are always in demand. Use me and I am the best doesnt work anymore...

Oct 06, 2015 11:42 AM

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Ambassador
6,045,539

Bob Crane

Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI

Forestland Experts! 715-204-9671

Lots of blogging and then more blogging.

Oct 06, 2015 11:39 AM

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Rainmaker
3,920,661

John Pusa

Berkshire Hathaway Home Services Crest - Glendale, CA

Your All Time Realtor With Exceptional Service

Tony, excellent question.

Oct 06, 2015 10:21 AM

Upvote

Rainmaker
1,465,237

Ryan Huggins - Thousand Oaks, CA

https://HugginsHomes.com - Thousand Oaks, CA

Residential Real Estate and Investment Properties

Sorry mate, that was a bit of a spammy looking email. Picture, paragraph of text and a link in larger font size than the text around it. I can see why it was categorized as spam.

Check your Top Producer system to see if it can give you a percentage of who opens the emails. You may want to consider migrating to something more purpose built like MailChimp, Vertical Response Mailer, etc. They do a spam test on your emails and will alert you to any elements that might get it flagged as spam.

Oct 06, 2015 09:13 AM

Upvote

Rainmaker
5,639,767

Joan Cox

House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO

Denver Real Estate - Selling One Home at a Time

I usually send out an e-newsletter with a 40-45% open rate. I send out snail mail to those I do not have email addresses to. Then, send post cards for special occasions to hopefully get to those that don't open the emails.

Oct 06, 2015 09:11 AM

Upvote

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Tony,

You have come face-to-face with the pivot that has occurred in the sharing economy. Your method is completely out of sync with how people get data today. Those with legacy systems like TopProducer have some thinking to do.

You need to reposition your marketing strategy or in three years the only option you will have is to buy leads.

I won't tell you what to do, You will value it little. I will however tell you where you can find the answer. If YOU find it, you will value it highly.

Start clicking around on the Hubspot website then go to SugarCRM.

Together, these two websites will let you see the map and find the right method, resources and strategy.

THEN you will know what to do regarding low cost FB advertising.
Tony, you mgiht want to try low tech off line. The telephone maybe
Effective blogging on multiple platforms combined with the most responsive website in you market should be a great help.
I've had an almost identical expeience with my monthly newsletter. It used to be a good source for leads. Now, I don't get anything out of it. Will check out the resources that Annette Lawrence , Palm Harbor, FL 727-420-4041 recommended.
I too quit mailing newsletters this year. They worked in the past and have slowed considerably. I send postcards to current and past clients with just listed/sold/pending/reference letter monthly and that way they know I am busy and know the market.
Quality popular subjects are always in demand. Use me and I am the best doesnt work anymore...
Sorry mate, that was a bit of a spammy looking email. Picture, paragraph of text and a link in larger font size than the text around it. I can see why it was categorized as spam.

Check your Top Producer system to see if it can give you a percentage of who opens the emails. You may want to consider migrating to something more purpose built like MailChimp, Vertical Response Mailer, etc. They do a spam test on your emails and will alert you to any elements that might get it flagged as spam.
I usually send out an e-newsletter with a 40-45% open rate. I send out snail mail to those I do not have email addresses to. Then, send post cards for special occasions to hopefully get to those that don't open the emails.