If you plan to build your business in the Midtown area, that is where you should be doing your marketing.

Some agents like to select newer suburban communities as farm areas and you always have that option. However, they will expect your presence.

Having lived in Midtown Atlanta at Viewpoint, I would say if you live in Midtown, then work in Midtown. Too hard to get around to do anything in the burbs, and you need to be where your clients are. 

My suggestion, be unique, be yourself, and be "real".

If you like galleries, restaurants, and such, get out and mingle, enjoy yourself and let your future clients meet you where they are! Having things in common makes it so much easier to meet a client for life, and to meet their friends who will be like-minded and have similar interests. 

Hope that I am making sense, have had an awesome day, and am on a high! 

Depends on how long it has been farmed by the competitors, but think the turnover is more important.

Looks like you have some good answers!  I Hope you had a safe and happy Veterans Day and have an even better day tomorrow.  

Don't let competition stop you. I would choose an area that you want to work and don't think about the competition. You have something to offer that they don't. Let them call you the competition. 

It's going to take time where ever you farm. So know that and you'll not be upset with the lead time. Market where you want to work.

Try and find a niche to serve within the city that you would be passionate about.  Pet friendly condos, seniors, gays, etc.

Nattalie, there will always be competitors, some which you are up against and others up against you. The difference is some are agents and others experts, your goal is to out-compete the experts wherever your chosen farm may be. Competition is an excellent educator!

Pros and Cons to every area.

Nattalie - You don't want to market in an area saturated with other agents. Try and find an area that doesn't have much competition.

In my area I farm a wide expnase because of the rural area I live in.

Nattalie de la Mothe It depends on how established the competition is in the farm area. Farming takes time to get established no matter where you would do it.

I look at my competition and look at their marketing, am I better? I know my competition and I win some and lose some....