I used to consider them "hokey," but realized that people actually read them and make decisions based on them. So now I use them a lot in many different ways. People are always commenting to me that they were impressed by my testimonials.

Good morning Val. It is more vital all the time, everyone uses the internet to check things out. If you don't have a strong online presence with lots of testimonials, that could be a problem.

Val,

They are very important.  I take time to give compliments or testimonials when someone has done a great job.  It makes me feel good to acknowledge them as it does them.  I like testimonials, I think it completes the cycle of time spent and the acknowledgment that all went well.  Today, we had fabulous service at a new restaurant.  Of course, we tell the manager.  We are strong believers in creating good will.  A

Huge, and it is important that you never brag about yourself, let others do it. It has more impact.

Very!

A client testimonial is like finding money.  If you can get them to put it on Facebook, it's like finding Gold!

very! I use yelp!

Important but it is not devastating if I don't get them. Some clients promise to do and never do and I know they are happy. I tried asking right on the spot and have been told they want to think how to word it. Then they forget. I remind and they still forget. Oh well.

I have several on my web site, and have had new clients state they read them. 

It is essential for me! 

Millennials love--require--them, and young new entrepreneurs are my target demographic. I have been hired 2x in the past few months because of compliments on my websites from former/current clients. Having said that, I do not have a Yelp presence and I have reviews disabled on my FB page. I don't think that consumers at large should have that much power. If someone wants references, or even to call any of my clients to vet me, they can do that. (They probably already did when the client referred me.)

I have never requested or used client testimonials.

They are very important.  I also review the testimonials to help me self-reflect to see if I am doing the job for my clients that I want to do for them.

personal recommendations are my favorite way to hire someone.  So very.

Very important if they are giving my name to one of their friends or family members.

Important -- but not critical

Very.  We've been getting many customers because of these - Angie's list, yelp, google, houzz, FB.   We need to get more.

Not very but I plan on changing that by getting new ones in the right places

Very important. . . 

Guilty of not using them more often. They definitely help get people off the fence. 

 Good Thursday morning Val. I really need to work a lot more on testimonials in order to gain little more market share.

Val - Interesting question. I love personal references, and know they work well, but testimonials, not sure.

I have never had a client say, yeah, we chose you to be our agent because we saw a testimonial someone had given about you. By the time they find a testimonial about you, they are already on your site, your Facebook page, your Yelp page, your Zillow page, etc. anyway.

I doubt these testmonials people actually look up before hiring me. They are additional info.  

Many agents business is primarily based on personal referals. Testimonals is not what secures the business.

However, if you are trolling the vast reaches of the internet, folks will be clicking away to check you out.

They add value to obtain business in some situations.

I do like having them. It's like buying a product on the internet sight unseen. You want to read the reviews and see what other people think. 

Very important.  Especially if you can get it on line.

We think they are very important, which is why we have past clients on Video testimonials...

Val Evans I think they are important because they show prospective clients other people have used and put trust in your service.

I think that most realize that these can be planted, and often are.

Val Evans they are. In fact, I am in the process of getting video testimonials from them. Had my first one recently.

Extremely!  I feel Testimonials help me get more business.

I know some people that utilize testimonial sites for their research.  Problem is there are so many places and you can't put a testimonial everywhere or ask your client to write one and paste it 5-10 places.  Then the question becomes, where to post it?  Zillow was king, now it's losing the market.  Is Realtor next?  How about Google or Yelp?  Or Facebook, linkedin...?

Very important .. and increasingly so when they are available online for viewing ... and on social media sites such as Yelp, etc.   These sites are becoming the "go to" sites for info and reviews for younger generations ..

Not as important as a client who is willing to speak directly with future clients to discuss the great job you did.

they were never important to me!!!  my daughter asks for one to be written after every closing and she posts them everywhere....it's a good practice unless you have new construction and no time for resales....