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Not so much demographics, but in 2016 I need to focus more on having a specific customer in mind when I'm writing posts and creating ads. Thanks for the link!
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David,
Excellent article. I have worked for a research firm and I found that research tends to be flawed. Still good points in the article.
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I don't feel like I am chasing but focusing. I do a lot of area and neighborhood marekting and it is paying off.
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Michael Thacker - Re/M...
Louisville, KY
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140,560
David Barr very nice article. I really need to expand my google advertising.
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Not chasing for sure. I do believe in targetted marketing and do so with my facebook ads.
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It looks to me like this article is an advertorial by g to convince us to buy mobile ads in order to reach buyers who are immediately ready to make a purchase. If I was selling sneakers this might apply to my marketing but even then this is mostly hype.
I am on another forum of internet marketers and they say that people shop on their phones but they go to a pc to make their purchase.
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I focus on my database where I have worked with these clients over and over.