Tony and Suzanne,
I’m a former radio guy and it is a great medium for many types of business but real estate is rarely one of them. I would 100% do direct mail.

Tony,

I think that it depends on your marketplace, one cannot generalize as to what to do.  Most of our highest producers do not begin to spend this kind of money.  A

Definitely direct mail. Knowing who is receiving my message will allow me to target it more precisely.

Direct mail EDDM all the way, smaller market, higher fequency.

You can go for the arrow (direct mail) or go for the shotgun (radio) approach. I'd go with the arrow and directly target (farm) homeowners who would be likely candidates to list their homes. You can easily pare down your target audience by compiling and sorting through the data provided by your MLS. The "arrow" approach requires that you design distinctive marketing material specifically tailored to your audience. No generic BS like so many realtors these days send out. Design unique postcards that will tickle your audience's funny bone and you'll easily be remembered.

Radio is a waste of time until you have established yourself as a brand. It is more of a "top of mind" approach, rather than designed as a full on lead generation system. Think Russell Shaw... it goes without saying that you should know what his brand is by now.

 Direct mail marketing.... that's approximately what I spend now per month on direct mail.... between 5 and 6 every month....

Good morning Tony and Suzanne Marriott, Associate Brokers. On the real estate side, Barbara Todaro has me convinced, it would be consistent direct mail.

Direct mail hands down

Normally I'd say neither of those, but if that was the choice I would do direct mail.  Focus on listings in a paticular area and just mail every month.

Direct mail.  Radio reaches too wide an audience over too much territory that I don't serve.

100% on both EDDM (farm) & direct mail.

 Direct mail seems to be the vote.   Eddm seems to win.  Anyone do pinpoint mailing?  call me if you have a question

Stick with direct mail. Radio requires a mutlmedia approach so it goes with TV and newspaper. However, just sending out direcrt mail without a paln and a certified call to action would be a waste of money.

Consistent, targeted, direct mail.  $5000 into direct mail $0 into Radio advertising.

I would use it all for direct mail.

I would use the EDDM (every door direct mail) and blanket local neighborhoods with a catchy piece.

Direct mail and coffees & lunches with my A+ & A clients and referral partners. Radio is kinda dead...even though I guest on ESPN here, I have not listened to radio in 8 years; been with Sirius satellite and got my iPod.

Direct mail - half of them with handwritten envelopes- hire teenagers

I'd do direct mail.  As I've stated in prior responses, I think radio is dead to anyone under 35-40, with the odd exception of NPR which, out here, is doing surprisingly well in the 30 year old category.  I don't think anyone under 30 even knows what a radio is anymore.

I would send out to a few selective farms with owners who have moved in longer than 3 years. I also remove the realtors names and areas with 1 agent dominance or close to a big brokerage. Bulk mail only(<40 cents/card all cost inclusive).  Different themes. 

I will also pay for a big billboard near.

direct mail here - in a targeted farm - I listen to sirius myself so radio advertising is a waste of money IMHO

Tony and Suzanne Marriott, Associate Brokers I have to agree with Val Evans . You can target your audience better with direct mail.

Have you checked out smartzip? Read reviews ect. I'm in my first month and happy so far

All on Direct Mail at least in my market.

Only send mail to people you have met and are still open to selling.

As a former media director...I would look at the costs of ALL media...print, direct mail, broadcast...sponsosrhips...determine who is the best target and then in "media talk" you look at the biggest bang for your buck by determining the reach and frequency cost to your audience which may mean varying levels of more than one medium.

ANY medium can be targeted...each medium can give you detailed demographics...and that is how best to determine budget distribution...don't look at what you like...or "mother in law"...or in some cases "Realtor" blab is....the message can be tailored....and the audience scientifically determined.

Of the two choices presented -- $5K all towards targeted direct mail with multiple impressions.

Radio won't get you anything w/ that budget.

I'd put it into DM. I'd do EDDM for 3 small carrier routes wi/ 1 zip, 12 times for the year...or maybe 10 as for my biz I would not start it til 3/1

Absolutely Direct Mail...Is it going to be under the tree???

I would select another couple of areas to add to what I already focus on and beef up the Direct Mail. I will not spend any money on radio. 

I would still say Direct Mail.

I would buy time on local talk stations to showcase listings (part of value proposition for sellers) equaling 20% of budget. The rest, direct mail.

This $60,000 annually.

Direct Mail.

FB

SEO

Adwords

TV

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radio (instead of ads, become the guest speaker who is capable to talk about what is one the listeners mind regarding real estate)

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internet leads

About in that order.

Not radio.

Direct mail.