Special offer

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Rainmaker
2,375,683
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

Offer something of value - a relocation guide - a ebook on how to sell your home for more... (of course I need to do this too!)

Jan 14, 2016 09:28 PM
Rainmaker
1,846,901
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

Offer a buyer how to ebook or a seller ebook. KCM offers them every spring & fall.  

Jan 14, 2016 09:54 PM
Rainmaker
2,221,377
Anthony Acosta - ALLATLANTAcondos.com
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

Blog, new letter with good information consumers can utilize.

Jan 14, 2016 11:01 PM
Rainmaker
1,157,791
FN LN
Toronto, ON

Why do you only want emails?  Many people block / filter or don't read email.

Jan 14, 2016 10:45 PM
Rainmaker
3,071,489
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

parked and reading

Jan 14, 2016 10:08 PM
Rainmaker
921,504
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

You must consider your intent regarding this email list.

Are you wanting only home owners?

How about renters? Men? Women? Two seasons from moving up? Community conscience? Those seeking relevance? Influencers? Those with a specific need. Or simply anything with a heartbeat on the other side?

Based on who you want, offer something of recognized value (a digital product) for which they can get INSTANT delivery (ACK email)

It may be more productive to NOT go the email route and in it's place use 'inbound' marketing strategies. You will still get the email of many, but the plan is significantly different.

Suggestion: 

Let's assume the 'any heartbeat will do' objective.

Start now to plan your participation in the coming Earth Day events in your area. Prepare to present concepts of WalkableHome and how the sharing economy is making the economic liberty model WH presents even easier to realize.

Since none of that means anything to you, simply invite attendees of the Earth Day event to submit their 'six work memoir' regarding the environment for display. Powers that be will select the winner and all participants will win. Need your email.

The image to the left was a carbon Footprint presentation and calculation with WH types of solutions offered. 

"Where can I find a WalkableHome?" 

'I'm so glad you asked." 

Jan 14, 2016 09:49 PM
Rainmaker
1,553,094
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
CEO of Vision Drive Realty - Coastal San Diego

You can host an event if it's a specific geographic area, otherwise maybe your local Chamber of Commerce can help?

Jan 14, 2016 09:20 PM
Ambassador
6,417,434
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Offer something of value, ask and they will want to give you access to their email.

Apr 03, 2019 09:43 PM
Rainer
321,564
Melissa Jackson REALTOR
Trinity Premier Properties - Azle, TX
Helping You Make The Right Move

I'm here to read your replies. Maybe not just email addresses, I discard most of my emails. I'm trying to get as much info as possible to keep in touch. Good luck..

Jan 15, 2016 01:17 PM
Rainmaker
7,863,173
Roy Kelley
Retired - Gaithersburg, MD

Offering opportunities on foreclosures have been effective for me.

Jan 15, 2016 05:42 AM
Rainmaker
617,935
David Gibson CNE, 719-304-4684 ~ Colorado Springs Relocation
Colorado Real Estate Advisers LLC - Colorado Springs, CO
Relocation, Luxury & Lifestyle residential

Michael,
I’m not being snarky. I would check the cost of buying them from a data service like:

 

http://www.melissadata.com/

Jan 15, 2016 05:19 AM
Rainer
223,831
LUXURYSOCALREALTY COMPASS La Jolla
Compass - La Jolla, CA
San Diego Partner - The Private Client Network

Marc is kind of right.  Emails are difficult now to get opened. I wouldn't worry about this.  I would focus on prospects with full contact info including mailing address.  

Jan 15, 2016 05:10 AM
Rainmaker
4,800,132
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

By providing potential clients with almost everything they are looking for.  And, when they want the rest of the information they will need to contact you.

Jan 15, 2016 03:00 AM
Rainer
87,122
Chris Locke
Acton, CA

A lot of things you can do. What's the budget?

Start with highly targeted landing pages from postAprop.com. Then use the budget to create marketing campaigns that match the messages on your landing pages.

Jan 14, 2016 11:14 PM
Rainmaker
1,231,853
Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

Here an idea I used eons ago when email was new. ( the dark ages, right?)

In my monthly newsletter I asked people to email me for chance to win gift card to local grocery store.  Might still work.

Jan 14, 2016 09:46 PM