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Rainmaker
921,504
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Email subject lines are a well studied 'science' with nearly unlimited a/b tests available to substantiate the process.

The key factor is knowing your database. 

For email recipients to which you have not real relationship, (i.e. no established value) using traditional subject line construction, including the 'Sorry' message do work. However, sorry and thank you are one shot wonders if they betray the reader.

I have an exhaustive study on subject line construction with a gazillion examples provided by one the the nations largest marketing technology companies. You know what to do.

Again this morning my image appears to the left as the blue default silhouette.

Jan 19, 2016 08:58 PM
Rainmaker
5,772,575
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Peter,

I am anti-drip email.  The personal touch produces more sales and referrals in our opinion, and I unsubscribe as fast as possible.  A

Jan 20, 2016 05:15 AM
Ambassador
3,345,091
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

I am with Bob Crane Honest and Personal and I'd add engaging.

Jan 20, 2016 12:38 AM
Rainer
223,831
LUXURYSOCALREALTY COMPASS La Jolla
Compass - La Jolla, CA
San Diego Partner - The Private Client Network

I received some interesting emails from Best Buy over the holidays and I incorporated them in my drips. One was a ! Then subject line and one :) and subject line. Figures marketing agents at Best Buy smarter than I

Jan 20, 2016 12:29 AM
Rainmaker
1,543,623
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
CEO of Vision Drive Realty - Coastal San Diego

I use "thank you for..." a lot.

I have to do this for my e-report I send out monthly. So for example last summer when I sent out my "Lawn Care" e-report (part of my curb-appeal series), the subject line was "Pssst, Got and Weed?" and when they opened it, the first sentence was How to control weeds in your lawn...That includes Blog titles in Active Rain.

So I do things like that. I'm a marketing junkie, so I study these things. Just do not abuse the subject line with your regular recipients. Annette Lawrence , Palm Harbor, FL 727-420-4041 made some great comments too.

Jan 19, 2016 09:28 PM
Rainmaker
763,883
Tony Lewis
Summit Real Estate Group - Valencia, CA
Summit Real Estate Group Valencia & Aliso Viejo

Subject - Tony & Dani Lewis RE/MAX of Valencia

I want it to be known that this is from me.  Read it, delete it, send it to Spam, whatever you do, know it's from me.

Jan 20, 2016 06:50 AM
Rainmaker
4,800,082
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

There's a whole science to email subject lines.  Free and Limited Time are other big response headers.

Jan 20, 2016 04:48 AM
Rainmaker
4,272,548
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

Take a spam and see how they word their call to action

Jan 20, 2016 03:13 AM
Ambassador
6,393,154
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Be careful with innovative ways to get people's interest in an email heading.

The spammers have already tried the best of them and when you use these techniques you will look like a spammer and your email will end up in the spam folder too.

Jan 19, 2016 11:50 PM
Rainmaker
3,071,489
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

parked and reading

Jan 19, 2016 11:15 PM
Rainmaker
5,005,580
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Interesting answers..the only email marketing I do is an e-newsletter to my sphere and past and current clients. I send it the beginning of each month and is very effective.

Jan 19, 2016 09:46 PM
Rainmaker
5,583,278
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

we don't market via email....

Jan 19, 2016 09:40 PM
Rainmaker
152,661
Chrissi Chapman Topoleski
Coldwell Banker Realty - Woodbridge, VA
Helping agents live an exceptional life!

I do the same, Greg Cremia . My email is overrun with drip campaigns from lenders and unless I really want to see the content I delete them.

Jan 19, 2016 09:21 PM
Rainmaker
1,157,785
FN LN
Toronto, ON

A-B testing.

Jan 19, 2016 09:17 PM
Rainmaker
4,434,127
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I do not do so.

Jan 19, 2016 09:02 PM
Rainmaker
2,220,323
Anthony Acosta - ALLATLANTAcondos.com
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

Wow, I may have to use those words and test them on my next email drip.

Thanks,

Jan 19, 2016 08:58 PM
Rainmaker
556,536
Greg Cremia
Shore Realty of the Outer Banks - Nags Head, NC

The only drip i use are property updates and the recipients look forward to those emails.

Jan 19, 2016 08:52 PM