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Melissa M. Kellogg (Avanti Creative Group Inc.)

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Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


It is so different from market place to market place.  We have consulted all over the United States, twice in Canada, one in Mexico and once in Central America...and there is Paris, France also...Some of our most successful agents do not have an FB account!  They still are top ranked in WSJ.  Each marketplace even here in Santa Barbara with a populated of over 100,000 people each market place is unique.  What works 3 miles from where we live in social media, has no significance here.  That is the major misconception in our opinion.  A

Jan 20, 2016 04:45 AM
Jeff Pearl
Samson Properties / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

I agree, there is a misconception about the amount being better. The amount doesn't mean much unless it's quality content that serves the readers. There is no perfect quantity. If I can get one quality post per week, that's fine with me. Engagement varies so I can't answer that yet.

Jan 20, 2016 05:19 AM
Sonsie Conroy
I serve buyers and sellers everywhere in San Luis Obispo County - San Luis Obispo, CA
Energetic, Enthusiastic, Knowledgeable Realtor

I just took a seminar on this topic, and the suggested frequency was three to four times a week, and the topics should be of use or interest to the intended audience, not a disguised marketing or advertising ploy. Since my personal interests are pretty far-ranging, I don't have a lot of trouble coming up with topics I enjoy writing about and that should also be of interest to my readers. But frequency is a problem. I just don't seem to have organized myself well enough to produce a steady 3-4 messages a week.

Jan 20, 2016 04:37 AM
John Cooper
John Cooper Realty Team - Roseville, CA
Residential and Rural Residential

Depends. Sometimes a few times a week. Sometimes I skip a week. You need to be consistent but when I get frisky I end up posting a bit more often. 

Jan 20, 2016 04:25 AM
Evelina Tsigelnitskaya
SIB Realty - Sunny Isles Beach, FL

Not much.

Nov 17, 2019 12:27 PM
Valeria Mola
SIB Realty - Miami, Sunny Isles Beach - Sunny Isles Beach, FL
305-607-0709 SIB Realty Condos for Sale and Rent

As much I could

Nov 17, 2019 06:42 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I have a presence, but cannot attribute a sale to posting on social media.    I keep in touch with clients and friends. 

Jan 21, 2016 10:52 PM
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

I post my localism blogs on FB since they should be of interest to the community, but not listings or anything that is blatantly marketing or self-promotion.

Jan 20, 2016 08:28 PM
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Good morning Melissa. I post 7-10 blogs per week. Blogging is my best client. Each blog tells a story.

Jan 20, 2016 06:07 PM
TeamCHI - Complete Home Inspections, Inc.
Complete Home Inspections, Inc. - Brentwood, TN
Home Inspectons - Nashville, TN area - 615.661.029

 Good morning Melissa. The elite social media I really engage with is this platform. I don't have time as I see no value. Face-to-face and touching folks real time is better than touching them virtually.

Jan 20, 2016 05:33 PM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

I'm daily on AR with comments and answers, sometimes blog posts, from now on; daily 1 post on Instagram and Twitter, 10 min on FB and LI+ all answers to DM if any. 

Jan 20, 2016 04:32 PM
Praful Thakkar
LAER Realty Partners - Burlington, MA
Metro Boston Homes For Sale

Melissa M. Kellogg - just sufficient to let people know - I exist and I am in Real Estate.....

Jan 20, 2016 01:36 PM
Sandra Graves
Keller Williams Realty - Folsom, CA

Twitter - once a day. Facebook - once a day. Instagram - whenever I get around to it. Pinterest - many times a week, but not every day. I post about real estate maybe 5% of the time, so not very much. Most people respond to my posts about running, so I post the most about that topic. No one responds to my real estate posts so I keep that minimal. 

Jan 20, 2016 01:32 PM
Larry Johnston
Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC - Elkhart, IN
Broker,Friends & Neighbors Real Estate, Elkhart,IN

Not as much as I would like.  I am doing more lately.

Jan 20, 2016 12:02 PM
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Melissa, best of luck on the article!

For me, my posts with the most interaction have absolutely NOTHING to do with real estate.  Local hot events (fires, floods, etc.) and blogs about my search and rescue calls get the most interaction.


I post real estate articles four times per day, two before and two after lunch.  Those come from my website and get auto posted to Facebook, Pinterest, Twitter, LinkedIn and Google+.  Infographics and listings get posted to Instagram.


So far I've received no business from it, but I've only been at it less than six months.  Some people get great results, for me it is about building my brand image, awareness and my website's reputation score as an industry expert.

Jan 20, 2016 11:39 AM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Current and past clients tag me in the comment section of people talking about buying or selling a home. Other than jump on there and make a comment I pretty much just comment and like things.

Jan 20, 2016 11:11 AM
Noah Seidenberg
Coldwell Banker - Evanston, IL
Chicagoland and Suburbs (800) 858-7917

I do it daily and on multiple sites.

Jan 20, 2016 10:35 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

I post something at least daily, always on AR, sometimes on FB, Linkedin, and others.

Jan 20, 2016 09:58 AM
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

I post on ActiveRain darn near everyday. I don't think the frequency matters as long as you are consistent and have great content to share. 

Jan 20, 2016 08:48 AM
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

Only on AR

Jan 20, 2016 06:05 AM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

I post very little on social media.  My blogs are my primary focus. When I do post on FB it is mainly personal stuff ... very little pertaining to business.

Jan 20, 2016 05:39 AM
Raymond E. Camp
Ontario, NY

The best way for me is to get engagement from the viewer.

Jan 20, 2016 05:15 AM
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Focus on a few that your contacts are interested in...... We have 6 here for free we only focus on what we use not all of them.

Jan 20, 2016 05:14 AM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

Some but not every move I make. Nobody needs to know about everything I eat, movie I see and party I attend.

Jan 20, 2016 05:04 AM
Roy Kelley
Retired - Gaithersburg, MD

I do post a lot on Facebook because I am active in many groups. 

Shared personal interests will cause engagement. I use photographs to attact responses.

Jan 20, 2016 04:59 AM