Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale (LAER Realty Partners)

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Stephanie & John Webb
Latte Stone Realty LLC - Albuquerque, NM
Stephanie Webb Co-Owner, Latte Stone Realty, LLC

I advertise on FB- We have a company facebook page. we budget a per day amount. I cannot say that we have received 1 good lead from it thus far since we have only been advertising for a week.

However, make sure you scroll through the comments your friends and family post on your page, the best leads I have recieved is involving myself in a conversation in a post. This was the most recent from a friend of mine:

"I cannot believe the 5PM rush hour traffic just to get back to the west side of town!" Me: I'm sorry! Do you feel like you need to sell your house and move? As a matter of fact as soon as I am done with school in the spring we are going to and I'll call you Steph when we get closer. Me: Thanks for that! I'm here when you need me!

This conversation was seen by her friends and family as well as my friends and family. Free advertising and everyone knows I sell homes :-)

The other one that landed me a buyer went like this: 

Hey  I have a friend selling her house MLS#....... A friend responds "Im in the market maybe I will check it out! I respond: If you need a Realtor I am ready to work for you :-) She responds: Great please call me!

Throw your services out there in a friendly way. It gets you advertising and you just never know when someone will take you up on it.

Feb 06, 2016 10:29 PM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

my daughter does and I always see Nestor & Katerina Gasset (katerina) advertising on can be assured that if Katerina invests in Facebook ads, there's a good return on them..... you would be very wise to follow her on AR....that would be a good start, could learn alot from her.... you think you learn from ME?? I don't know squat compared to what she knows....

Feb 06, 2016 10:55 PM
Noah Seidenberg
Coldwell Banker - Evanston, IL
Chicagoland and Suburbs (800) 858-7917

Yes Praful I boost market reports on Face Book and have clients directly as a result of this advertising.

Feb 07, 2016 03:27 AM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

No, I do not. I did a short trial with another broker who managed FB adds thru a third party company. It was for home values.  What a waste of time and money. The leads were all crap.  I combed through hundreds of so called leads and nothing came of them. Many hours or time spent which is more expensive than the ads.

Feb 07, 2016 02:26 AM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I would say I get a buyer or seller for every $100 I spend on Facebook. 

Feb 07, 2016 12:11 PM
Joan Dickie
Keller Williams Premier Realty - La Crosse, WI
Keller Williams Premier Realty

I do advertise, but I advertise listings, I'm not looking specifically for leads.  

Feb 07, 2016 07:45 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

I have pulled in about 80 leads to my home search site from about 10 ads and they are all looking, etc. BUT no one yet converted to a closing. So the cost for a few hundred dollars has yielded nothing...yet. Biggest return has been a big bump in people on several of my FB business pages

Feb 07, 2016 05:23 AM
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo and Home Specialists

We don't pay for any leads, and I've heard that the return this investment is not worth it. But, I guess what ever works best for everyone is good...

Feb 07, 2016 01:59 AM
Compass - La Jolla, CA
San Diego Partner - The Private Client Network

Hi I personally have failed with FB marketing. I think it's important to know not every niche target market works on FB

Feb 07, 2016 01:17 AM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

I don't.   Maybe Noah Seidenberg can share his thoughts.  

Feb 06, 2016 11:22 PM
Donald Urschalitz
Lubeck Realty Group - Jupiter, FL
P.A. Realtor ABR RSPS North Palm Beach County

We sure do however we also use our Facebook site as a community resource for news and events and have a hit rate of around 300 per week.  check us out at Teamevergrene on Facebook.

Feb 06, 2016 11:07 PM
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

I do use it consistently and have converted inquiry to actual sales because of my boosted and unboosted posts. I think it works well for our little community not so sure it would work as well in Urban major populations... but it is very effective for our purposes. And really it is quite inexpensive compared to other advertising mediums.

Feb 07, 2016 04:37 PM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I don't pay for Facebook advertising, but do get some occasional business from the pages, so my return is pretty good for the amount invested.

Feb 07, 2016 04:08 AM
Chrissi Chapman Topoleski
Coldwell Banker Realty - Woodbridge, VA
Helping agents live an exceptional life!

I've found more business and leads through my personal FB page from friends than from the ads I've paid for- which is zero.

Feb 07, 2016 01:17 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


So far, I have not heard any positives.  A

Feb 06, 2016 11:25 PM
Women of Westchester Working Together
Women of Westchester Working Together - West Harrison, NY
Women helping Women get ahead

I have...I've tried many ads.  My ROI has been 0.  no leads.

Feb 06, 2016 10:34 PM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

So far I have not found an advertising medium that has had a good roi.  Best to just stick with referral calls.

Feb 07, 2016 09:58 AM
Elizabeth Weintraub Sacramento Broker
Elizabeth Anne Weintraub, Broker - Sacramento, CA
Put 40 years of experience to work for you

I am not a big Facebook user -- probably because I don't much like people :) and no time for social chitchat -- so I have not even considered advertising there.

Feb 07, 2016 09:21 AM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

These are the great ideas that I love seeing on AR. Thanks so much for keeping us motivated to excel

Feb 07, 2016 08:20 AM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

No I don't!

Feb 07, 2016 07:58 AM
Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

Thanks for asking the question. The responses have been mixed with a few yes, maybe, trying but not getting results to NO.  

Feb 07, 2016 06:08 AM
Ryan Huggins - Thousand Oaks, CA - Thousand Oaks, CA
Residential Real Estate and Investment Properties

I have a couple times, but did not see any ROI.

Feb 07, 2016 04:49 AM
Bob Betel
Allstar Home Mortgage, Inc. - Sweetwater, TN
President, Allstar Home Mortgage, Inc

No, I've never had much luck with FB

Feb 07, 2016 03:37 AM
Val Evans
Scottsdale, AZ

Some agents are killing it on FB. There's definitly a method to thier madness.

Feb 07, 2016 02:40 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

I do not, but someone suggested it to me


Feb 07, 2016 01:00 AM
Richard Weeks
Dallas, TX
REALTOR®, Broker

I don't.

Feb 07, 2016 12:39 AM
Liz Wallace
Century 21 Sherlock Homes - Rockville Centre, NY
Broker C21 Sherlock Homes, Rockville Centre, LI, N

No, but we do have an office page and I put listings and public info on.  I just love free advertising.

Feb 06, 2016 11:40 PM
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Not yet.  I just found out my G+ friends are people who chose to work with another agent. Being not pushy they have not unfriend me. One was a lady whom I had a job interview 15 years ago said I was too technical for the technical job.


Feb 06, 2016 11:24 PM
Toronto, ON


Feb 06, 2016 10:52 PM
Jim Joeriman
Coldwell Banker Riviera Realty, Inc - Lacey Township, NJ
Helping Agents Reach New Heights

I think Facebook is a component of new farming.  It is short of like the door hangers we used to leave, a way of getting people beyond your SOI to see you, and see you often.

Feb 08, 2016 07:51 PM
Molly Heyen
RE/MAX Premier Properties - Chicago, IL
Chicago City Estates

We boost posts about new listings and open houses. Last year we had one closing that came through Facebook, but we are still new to it.

Feb 08, 2016 03:51 AM
Wayne Zuhl
Remax First Realty II - Cranford, NJ
The Last Name You'll Ever Need in Real Estate

We don't advertise, but we've gotten plenty of referrals from Facebook.

On the other hand, our son just started a business and he's used advertising a little and has had tremendous return on his investment. We might be considering it soon.

Feb 08, 2016 12:14 AM
Anna Hatridge
R Gilliam Real Estate LLC - Farmington, MO
Missouri Realtor with R Gilliam Real Estate LLC

Great question.  I have often wondered but never thought to just ask our members.

Feb 07, 2016 05:32 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I think just genuine posts work a little better with most people if you just put a post up and hashtag it

Feb 07, 2016 03:31 PM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

It does pay off but you have to keep it in check and manage which posts you boost. 2 to 3 times a week is a good number.

Feb 07, 2016 05:44 AM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel


Feb 07, 2016 05:27 AM
Johnny James
ReeBroker Group - Palmdale, CA

I have ran facebook ads and boosted posts. I brought home almost $20,000 from facebook last year from $1890 spent so roughly 1,000% ROI. You have to pay attention because sometime posts get hot and people like and respond and if you are not listening you will miss it. 

Feb 13, 2016 12:06 AM
Brenda J. Andrew
Professional Realtor in Conroe/Willis, TX

I am just getting ready to start a new advertising on facebook-where it links to the mls.  It will cost $30 quarterly.  I have done facebook ads for open houses and spent as low as $5 and as much as $20.  There was a good return on investment because several of the few people that showed up, saw the ad on facebook.  It had a better return on investment for an open house than the local newspaper.

Feb 12, 2016 09:27 PM
Peter Mohylsky, Beach Expert
PMI. Destin - Miramar Beach, FL
Call me at 850-517-7098

There is no goose with golden eggs out there. 

Feb 11, 2016 07:50 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

I am not a fan of Facebook hence I do not spend money...even little time...the place is Google+ and LinkedIn...

Feb 11, 2016 03:51 PM
Corey R. Roberts
Keller Williams Realty—Yuba Sutter - Yuba City, CA
Turning Dreams into Realty.

I do. Not paid. I usually just post in the groups things like open houses, listings, etc. Considering I don't pay for it, I'm happy with the return. I usually get about 10 hits in the first day or so. I don't post as often as I should, but I'm happy with the results. And the cost. :)

Feb 10, 2016 02:38 AM
Troy Erickson AZ Realtor (602) 295-6807
HomeSmart - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Praful - I have not advertised on Facebook, but have considered it.

Feb 09, 2016 02:09 PM
Brad Thomsen
Big Bear Realty - Edmonds, WA
Real Estate Services

Basically I find it to be throwing good money after bad. There is a chance social media has jumped the shark. Many people in general are shifting back to wanting a human experience. The novelty of sitting home shopping online and never interacting with the unwashed masses of humanity has begun to run it's course. 

This is still a belly to belly, nose to nose business.


Thats my perception and experience.

Happy Selling

Feb 09, 2016 09:46 AM
Mike Frazier
Carousel Realty of Dyer County - Dyersburg, TN
Northwest Tennessee Realtor

I do not but that doesn't mean I will not in the future. I think if I could figure out how to effectively do so I would.

Feb 09, 2016 12:11 AM
Rob D. Shepherd
RETIRED - Florence, OR

Zero so far, I don't do FaceBook!

Feb 08, 2016 10:33 PM
Chris Locke
Acton, CA

You can target locals with ads.  It's a legit marketing platform. 

ROI?  A critical factor with your ROI with any online marketing is where you are sending the traffic from the clicks. If you send the traffic to your home page it won't convert (and it is very difficult to measure ROI).  -  A free 11 video course on using Facebook Ads for real estate leads.  It will help you get started with Facebook Marketing.

Feb 08, 2016 02:27 AM
Jack Gerbehy
Egg Harbor Township, NJ

no, not other that posting 

Feb 08, 2016 01:09 AM
Amanda Christiansen
Christiansen Group Realty (260)704-0843 - Fort Wayne, IN
Christiansen Group Realty

Business page:  Just started this year.  We spend maybe $20 a month boosting ads, articles and listings.  In 2 months we've picked up 1 buyer so nothing spectacular as far as numbers go.

Personal page:  That's where I (Jared) get a lot of our business.  I don't do ads or advertise listings, I just interact and remind folks (often with humor) that we are Realtors.  It's been working for years.

Feb 08, 2016 12:46 AM
Ritu Desai 703-625-4949
Samson Properties - Chantilly, VA
Northern Virginia,Washington DC & Maryland Realtor

Good Morning, similar to other responses I don't advertise on facebook but I have seen other local realtor's whose advt. pop up when I am on facebook. Great questions and responses.

Feb 07, 2016 09:17 PM
Brigita McKelvie, Associate Broker
Cindy Stys Equestrian and Country Properties, Ltd. - Lehigh Valley, PA
The Broker with horse sense and no horsing around

I always use Facebook as part of my marketing tools.  Being on Facebook, I have generated numerous leads.  It basically keeps me in front of consumers consistently.  I also agree with Barbara Todaro about following Katerina Gasset.  She is very knowledgeable and a good person to learn from.

Feb 07, 2016 09:04 PM
TeamCHI - Complete Home Inspections, Inc.
Complete Home Inspections, Inc. - Brentwood, TN
Home Inspectons - Nashville, TN area - 615.661.029

 No, I do not. I do not do Facebook because I do not have the time.

Feb 07, 2016 06:44 PM
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Good morning Praful. I do not, but have a new project that I will do this type of marketing, but definitely not for my mortgage practice.

Feb 07, 2016 06:17 PM