Emi Louanna

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Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

 1. How much do you want to make? ($100,000)

2. How may transactions will be required to make that much? (16)

3. What communities have homes in that price range. (price $250,000)

4.  Keep adding up the communities until you have approximately 2,500 residences in the Farm

5. Complete a trend analysis of each community (see my trend reports on my AR blog)

6. Like a laser pursue those communities with pent up demand. The trend report shows the ones in which to invest your treasure.

7. Now you have something you are very knowledgeable about.

8. Door knock, door drop, direct mail, attend community events and do everything you can to meet people in those communities. The CIS Score has proven to be a real door opener for me.

9. DO DO what others tell you not to do.

These steps are detailed in my book, "5 Steps-Breaking the Failure System"

All of the information you need is mined in your MLS.

Best of success to you.


Feb 29, 2016 06:14 AM
Certified Mobile Notary Signing Agent - Smith Mountain Lake, VA
Highest Ranked Certified Mobile Notary in Virginia

As much as finding "your" farm, don't forget folks need to find you.   Be diligent about your ActiveRain participation and read all you can.   There is a wealth of great advice right here; most of which is seasoned and experienced as well as free of charge.   Good luck and know that persistence will get you there.

Feb 29, 2016 05:49 PM
Joan Dickie
Keller Williams Premier Realty - La Crosse, WI
Keller Williams Premier Realty

A farm doesn't necessarily need to be geographic.   It could be first time buyers, first time sellers, seniors, FSBOs etc. Your market could already be dominated geographically,  but if you open your mind to possibilities, you could find your area of success.

Feb 29, 2016 08:55 AM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

Simply go to a title company and ask for a report as I do. There will be a small fee but it will save you hours of work.

Feb 29, 2016 07:11 AM
Anthony Acosta - ALLATLANTAcondos.com
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

What area of town do you do business in?

You can get all your information from tax records via MLS.

Feb 29, 2016 05:18 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Good question, will read here for answers.

May 31, 2019 10:22 PM
Harry F. D'Elia III
WEDO Real Estate and Beyond, LLC - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

just pick one

Mar 05, 2017 06:23 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Open your front door??!!

Mar 05, 2017 04:20 AM
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

My advice is to listen to Annette Lawrence , Palm Harbor, FL 727-420-4041!  In addition, I recommend farming your area by your house (if it meets your goals).  This area you are likely to be the most knowledgeable about and you can alway bill yourself as the "local" realtor.  I know a couple of agents in my area that do this.

Mar 01, 2016 02:55 AM
Roy Kelley
Retired - Gaithersburg, MD

Select the areas where you will be comfortable and where you are willing to learn everything about the local real estate market.

Feb 29, 2016 11:04 PM
Sandy Padula & Norm Padula, JD, GRI
HomeSmart Realty West & Florida Realty Investments - , CA
Presence, Persistence & Perseverance

Start researching the sales numbers specific to your target communities in the MLS. It is time-consuming, but you have a great deal to gain from your objective research.

Feb 29, 2016 10:12 PM
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

You should have a tax section in your MLS that might give you dates, purchase prices (to figure out equity in the home), etc.

Feb 29, 2016 08:49 PM
Kathleen Luiten
Resort and Second-Home Specialist - Princeville, HI
Kauai Luxury Ocean Home Sales

Pick your niche, which could be a neighborhood or a development or a class of properties (I emphasize luxury oceanview homes). Then farm that niche.

Feb 29, 2016 04:34 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Emi Louanna you'll have to work hard for this - by checking the public records of each of them - or run some searches in your MLS (our MLS does have last sold date that helps)

Feb 29, 2016 03:45 PM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

High turnover area without dominating agent is something that would be interesting for me.

Use Rebogateaway. 

Feb 29, 2016 03:38 PM
Fathom Realty Group Inc.
Fathom Realty Group Inc - Orange, CA
Get Paid what your WORTH!

I like your answer Annette!  Now I would like to follow you. 

Walk the neighborhood get out and knock a few doors and get some feedback on if the doors open easily and use some Tom Ferry scripts

and see if the there is anyones name that comes up repeatedly.

Feb 29, 2016 01:56 PM
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

That information is great, but find a neighborhood that feels comfortable to you. 

Feb 29, 2016 01:40 PM
Patricia Kennedy
RLAH@Properties - Washington, DC
Home in the Capital

I chose the neighborhood I lived in and became active in the civic organizations.  

Feb 29, 2016 01:05 PM
Robert May
Robert W May - Lethbridge Real Estate - Lethbridge, AB
Real estate consulting

I define farm areas by the boundaries that the residents of that area believe exist.  In my city we have an old neighborhood called "london road", if i wanted to farm it, I would farm every street that the residents of it considered part of it, regardless of what my city or neighborhood planning association thought were the boundaries.

Feb 29, 2016 01:01 PM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

In my state that informaion is public record.  I can look at a map and see recent sales and check the number of years since the last sale.  I started with my own neighborhood and move outward from there.

Feb 29, 2016 12:52 PM
Compass - La Jolla, CA
San Diego Partner - The Private Client Network

It would typically be nice area with very small square footage where first time home buyers grow out of think single family home 1200-1800 sq ft

Feb 29, 2016 11:42 AM
Melissa Jackson REALTOR
Trinity Premier Properties - Azle, TX
Helping You Make The Right Move

I used tax records and it takes time to narrow your search. It's free except your time... Title companies can get you a list for a fee.  I like Annette Lawrence , Palm Harbor, FL 727-420-4041 reply. 

Feb 29, 2016 10:27 AM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

You want a high turnover and popular neighborhood. Ask your broker how to get this data out of your MLS. Each MLS is different.

Feb 29, 2016 10:00 AM
Tony Lewis
Summit Real Estate Group - Valencia, CA
Summit Real Estate Group Valencia & Aliso Viejo

Emi Louanna I suggest finding an area that you feel will be a great one fifteen years down the road as well as today.  The age of the homes is important and the price range as well.  You need to determine whether you want to be working in entry level homes, second homes or high priced homes.  Each has a benefit and each has agents that target these markets.

Feb 29, 2016 09:05 AM
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Emi Louanna 

Yes and no. You need to drive around check out #2. 

Title company can provide some info.  Often it is useless. In our area 5.5% turn over is my average.  When you farm making sure the realtors or renters are not on the mailing list.  I only go after people with a higher equity and bypass those who bought homes from 2005-2009 as some are still underwater but not defaulting.

Feb 29, 2016 08:29 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Check the turn over got the area first.

Feb 29, 2016 08:23 AM
Jack Lewitz
Exit Strategy Realty - Evanston, IL


Its a numbers game. Pick an area that you think you would like to work and just make sure there are enough homes that meet your marketing budget.  Think in terms of cost to mail, phone, or keep in contact with each month.

Farming is a long term project that can get larger over time and will reward you with good effort.


Feb 29, 2016 05:41 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

Choose a neighborhood or area that you are interested in... perhaps close to your own home.  

There is turnover in nearly every neighborhood with homes over 5 years old. I don't know of any lists that can be sorted by the criteria you describe.  
Drive your market area and make note of where you would like to focus.  

Feb 29, 2016 05:16 AM