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The RE/MAX brand does not require much local promotion. The success of the office attracts agents from other companies.
They teach the agents to promote their own brand rather than the franchise brand.
Mostly online. No prints or billboards. Also emails and letters.
Daily on social media, on our car wraps, post cards and web sites as well as contact with previous clients with pop bys.
The office does very little promotion unless they are trying to recruit more agents or announce a new program.
Hi Bill, Sothebys Realty too many to mention. Over the holidays they even had an add in Times Square on the jumbotron.
We don't. We are not in need of new agents.
All over the place: TV, blogs, websites. Our corporate does blogs, websites. We have a social media person that is hired to help agents with their online image.
Century 21 advertises the brand very often
My broker advts in the local Realtor association magazines with a full page advt. Sends 1000s of postcards to the agents in the area. Created online youtube videos that has attracted new licenses since broker offer many classes that can be taken at their convienences.
My broker advertises the brand heavily and often in our market in many different meia outlets. Our most current ad campaign "Live Who You Are was photographed by Annie Leibovitz. Our broker has a strong history of brand advertising. In the early years the founder Barbara Corcoran put her picture all over NYC (buses, billboards, newspapers, magazines) it worked. Everyone in NYC knew the name.
cold calling every new agent or contacting them to get them on board.