Spam prevention
Rainmaker
1,149,509
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

About 10% of commission goes to marketing. 

Mar 10, 2016 12:38 AM
Rainer
472,073
DEANNA C. SMITH CERTIFIED MOBILE NOTARY
Certified Mobile Notary Signing Agent - Smith Mountain Lake, VA
Highest Ranked Certified Mobile Notary in Virginia

I have a VERY limited marketing budget from the bank but I personally feel that marketing is critical to my lasting business so I have my own "marketing budget".   Keep in mind, there are TWO important concepts here.   "Marketing" and "Budget".   Not everything has to cost money.   Though I just did a brand new trifold brochure that cost money, having them with me at all times to hand out to total strangers and businesses costs me nothing extra.   An AR membership costs money but the ROI is astronomical, so it is money well spent on my "budget" plan !   Thanks AR !

Mar 09, 2016 11:39 PM
Rainmaker
1,880,375
Anthony Acosta - ALLATLANTACONDOS.COM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

I do have a marketing budget Peter Mohylsky 

Mar 09, 2016 10:28 PM
Rainmaker
4,894,467
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I usually have between 10-15% towards marketing, and like to do direct mail.

Mar 11, 2016 11:53 PM
Rainmaker
2,437,714
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Good morning Peter. Fortunately, my marketing expense is time related. I like the return on investment.

Mar 10, 2016 05:47 PM
Ambassador
2,759,387
TeamCHI - Complete Home Inspections, Inc.
Complete Home Inspections, Inc. - Brentwood, TN
Home Inspectons - Nashville, TN area - 615.661.029

 I do have a marketing budget and I do my best to stay well within it.

Mar 10, 2016 05:46 PM
Ambassador
5,366,635
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

No, I seldom do any marketing other than a bit of blogging, sm, and a few phone calls.

Mar 10, 2016 04:30 PM
Ambassador
3,730,430
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

15% of sales from previous year

Mar 10, 2016 03:27 PM
Ambassador
4,312,753
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Peter Mohylsky - so far so good - about 15% of my last years gross will go towards all marketing...

Mar 10, 2016 01:52 PM
Rainmaker
2,442,552
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Postage and printing on postcard campaigns.  My time on  internet marketing.  Soon on some logo merchandise.

Mar 10, 2016 11:02 AM
Rainmaker
3,985,837
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

I do but it gets adjusted with the nember of listings I have

Mar 10, 2016 07:22 AM
Rainmaker
4,433,683
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

no

Mar 10, 2016 05:28 AM
Rainmaker
1,514,855
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

Yes, but most of my marketing is online. I also send letters and thank you cards, so stamps and nice stationary.

Mar 10, 2016 04:53 AM
Rainmaker
3,977,753
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Yes have a marketing budget, I can tell you last year was $4800 just on postage for direct mail.  Well worth it.

Mar 10, 2016 04:34 AM
Rainmaker
4,799,481
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Most of it goes to Internet hosting and design.

Mar 10, 2016 03:15 AM
Ambassador
4,560,673
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

I do have one and watch it pretty closely, and adjust as needed

Mar 10, 2016 02:06 AM
Rainmaker
5,571,411
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

I spend about the same every month.... I don't have a budget....I do what's needed to make the phone ring and it's a consistent figure....

Mar 09, 2016 11:55 PM
Rainmaker
1,876,679
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co. Notary Services, retired Realtor

I am the Broker/Owner and I do not have a budget as per say. I do always sponsor the weather on Christian radio no matter what but other than that I do the minimal required to have a presence in the local "Home Market" magazine and newspaper.

Mar 09, 2016 11:13 PM
Rainmaker
6,555,044
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

I am glad that I no longer have to cope with a marketing budget.

Mar 09, 2016 10:56 PM
Ambassador
3,035,150
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I do and some in spent in print for branding and direct mail, others in a PPC campaign that brings lots of new buyers each year.

Mar 09, 2016 10:46 PM
Rainmaker
2,020,450
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Yes , I'm one last time testing a local (every home FREE) newspaper offering them a emailed RPR report on their property . 40,000 homes for $59 per week .

Mar 09, 2016 10:10 PM
Rainmaker
3,069,934
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Yes. Parked and reading.

Mar 09, 2016 09:57 PM
Rainmaker
606,010
Mitchell J Hall
Manhattan, NY
Lic Associate RE Broker - Manhattan & Brooklyn

My broker gives me a marketing/advertising budget based on my production that I manage. Funds are deposited quarterly based on rolling 12 months of closed production. Based on my GCI I get about $2000-$2500/quarter. Any advertising monies not used by the end of the year can not be carried forward into the following year. I usually have an end of year surplus. 

Mar 09, 2016 09:39 PM
Rainmaker
1,707,423
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

I market mostly for free with video and blogging at front, a website and IDX that is free because I am a beta tester. I do a few paid items like Listings To leads so my annual expense is $1173 not counting outsourcing. My seminars epxense is paid for by my builders. One expense extra is jump drives at $800 a year, $2 apiece.

Mar 09, 2016 09:22 PM
Rainmaker
1,105,645
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

It has varied over the years but yes. you must have a reserve in your marketing budget as many have experienced the ups and downs wherein promoting is a necessity. That being said, roughly 10 to 15% is earmarked for marketing and dictated by market strength. The cycle begins again at year end and with any .luck some funds are left over that can be redirected into my pocket. 

The property and/or Sellers may direct the proper resource as to how those dollars are spent. Whether it's international or local exposure, direct mail, magazine, radio or TV ads etc. the agreed marketing plan's cost is usually a shared expense.   

Mar 09, 2016 09:08 PM
Rainmaker
1,988,128
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

I have gone back to farming so I am spending my money that way

Mar 09, 2016 08:50 PM
Ambassador
1,577,005
John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

Yes but it seems to vary.  It's always good to have a little extra stashed for the unexpected.

Mar 09, 2016 08:43 PM