No because it has nothing to do with the actual listing. That can also be a detriment to some. I wouldn't want to live 100 miles near the Kardashians as an example.

I've used this line: 

... which has historically been the water playground for the affluent and is dotted with million dollar cottages owned by captains of business, leaders in the high-tech and computer industry, professional athletes and the like.

Wanda,

It depends.  One of our clients has a listing on an enormous ranch which is right next door to the ranch that Ronald Reagan used to own.  It does help the listing.  However, Ronald Reagan is deceased and is now dancing in Heaven with Nancy.

We signed NDA (non-disclosure agreements) with celebrity clients, and we did many deals with them.  They promoted us.  That was worth a lot more to us than giving names.  A

Our list is too long in Carmel-by-the-Sea. Not only that, everyone still asks me if Clint Eastwood is still mayor, so I don't have to.

Probably not... not necessarily fair to the celebrity and it actually might turn off prospective buyers who may not like that particular celebrity.

No,  Most celebrities want to keep their home life private and I wouldn't blame them.

Shallow and desperate...play up it is a coveted place to live

Maybe I might mention it if I were showing in the community.

But market it?  No...it's cheesy, cheesy, cheesy.  Besides maybe the celebrity would expect to get paid for you using their name.

Eve

Unless the celebrity was going to offer tours of the listing or host the house warming party after they buy, probably not. 

We have many famous people living in La Jolla, Carlsbad & San Diego like Brian Tracy, Tony Hawk, Hal Elrod, Joe Walsh (of the Eagles) Richard Dryfus, etc. I never even mention it that often let alone advertise it.

If we can't mention sex offenders, why should we mention celebrities? 

No, I would feel this would be intruding on the privacy of the celebrity.

I would NOT..... I might mention it when meeting a buyer's agent and his/her client for a showing...

I would almost call that an envision  or privacy.  It may be public record but it does not have to be broadcast.  

Hi beauty! I think Susan Emo nailed it. Keep it on the DL and only discuss off the record with a UC buyer if they express a concern about privacy or paparazzi. Might be material at that point. They might not be fans of that celeb, or concerned about crazy stalkers etc. I'd hate to live near a few of them! ;)

I would not without permission.  Besiddes, some people may not like the traffic a celebrity may bring

No.  Why invade their privacy.

That could be a negative because of increased traffic and photogs.

Absolutely not! Even we like our privacy and private times so should they be entitled.

As an element in my Property Pedigree product that would most certainly be leveraged. 

Why? It addresses one of the greatest unspoken needs of the potential buyer. They WANT to talk about their home to their visitors. A back story provides that. Better still, "I ran into my neighbor Jay Leno at the Car Parts King this morning." (unspoken -'eat your heart out')

How would your 'expertise' be viewed if you did not share who lives in the community?

No way !   The only exception MIGHT be if the celebrity actually asked for the publicity and gave WRITTEN permission, to publicize their presence or involvement in the listing.

Even with their permission or involvement, there would have to be some inherent value related to including them before I would consider it. 

Hi Wanda,

No I would not mention it. I don't think would be any help it may hinder the sale.

No,b/c then other prospects will question what sort of privacy they can expect in their dealing with us.

I couldn't answer earlier because I was too busy laughing at Lyn Sims' answer.  Yeah, considering how I feel about 99.9% of celebrities, I would say it is not always a plus.  

The  marketing would be a hand written note card to the sellers in neighborhood and a just listed profile.  Open Home Tour.

Probably not, just to respect their privacy.

I would not.  I have a listing where a celebrity family use to live.  I started to put it in the marketing but not only did my sellers get offended but also it may cause problems with privacy rights.  You would probably have to have the celebrities permission to put their name on your marketing materials.  

No, but the buyers probably would know anyway.

Hello! I would not, but if it is already general knowledge in the community, you might leave hints and clues to pique interest, might not be a bad marketing idea!

Good morning Wanda,

I am all for privacy, it would not be fair to the celebrity. To answer your question, NO:)

Definitely not, I agree with most of the previous posts.

It depends. If I had the celebrity's listing I would not because most likely I had to sign a confidentiality agreement.  If I had a listing where the neighbors were celebrities I subtely drop names to buyers but wouldn't put in marketing materials.

No, it's not relevant!

No, while there aren't many celebrities that live in Naples, there are many, many people with a lot of money and they like their privacy.

No ...I would not.  These high profile folks need their privacy also..

Let the property sell itself.  The celebrity could move out next month!  Also the likelihood of the buyers actually meeting and socializing with the celebrity is probably not too likely.  This could also mean more traffic in the neighborhood, also a turn off.  A casual mention while showing the house may be fine but definitely not in print.

No.  Few people buy a house because of "who" lives in area.  Well, that is the case in my price point range.

Absolutely no, one thing celebrities (most of them anyway, excluding the Kardashians) value above all else is privacy in their personal life.

No. It used to be a running joke in our neighborhood that our streets would get plowed first in the winter because Mayor Daley lived here. But in reality people don't move here because of the celebrities who live here, they move here for the same reasons as our celebrity neighbors; they want to be close to the amenities we have, downtown, lakefront, transportation, dining, entertainment, etc.

I wouldn't unless the seller insisted that I name drop.  I would then get the permission of the celebrity.  No permission-No name drop!

No I've never used names.

In our area, we have the occasional celebrity "home".  A house that was used in a John Hughes film (ie: Risky business, the Home Alone Series, Ferris Bueller, Uncle Buck, Ordinary People, Pretty in Pink, Sixteen Candles, Breakfast Club)... and typically the sellers ask us NOT to mention that in our marketing.... they don't want a bunch of looky-lous making appointments just to gawk.

Of course, the word still gets out... everyone knows the homes... and that iconic garage over the ravine where Cameron sent that classic Ferrari to its doom.

I agree with quite a few of the previous comments, I wouldn't use in my marketing without permission (maybe still not even with permission), give them their privacy, & maybe casually mention at a showing. Unless it is Warren Buffett (maybe) I can imagine the celebrity card can turn off as many as it attracts. If it's The Donald, I may leave that one out completely, for now. 

I may mention  casually but not in marketing.

Last week we were at an open house where the agent mentioned it was a "famous" house. When we asked why she mentioned a figure skater from 25 yeas ago that no one remembers. Made zero impact and caused my buyers to chuckle, maybe taking away from the home.

No. It could be a plus for some and for others a total turn off.  Besides the privacy issue, the celebrity neighbors may move one day. I like Susan Emo's description and would tweak it to the particular situation. 

I would not.  Everyone deserves to have their privacy.

Do not use names unless you have permission.

Never. We have many celebs here and using famous names in marketing is a fast track to a bad reputation, especially in the very high income niche.

 no, it has nothing to do with the listing. Celebrities need their private lives too.

Good morning Wanda. I would not share that kind of information, it would not be my part of my job description.

Likely not unless it had an impact on the transaction.   

Probably not a good idea, makes you sound bad and those who are really interested in living near the celebrity already know where they live.

No I really would not use their name in my markteting. I think you need to respect peoples privacy. Alaska is a real privacy state and that is why some people famouns and otherwise do live here... no one bothers them!

At the very least, get permission to do so, or else that's a whole other can of worms.

Cheezy, I think!

No. I believe in personal privacy and liberty.  We've had several "celebrities" own property on my lake and I've even worked with some personally and never even mentioned it.  Had some buyers nearly faint once when they saw who owned the corporation that owned a house they bought.

Wanda Kubat-Nerdin - I think it's for people to discover that and get attracted (or repelled!) by that fact.

No.  It's tacky.

No!! I like Susan Emo description..never give away any names has nothing to do with your listing!

Probably not. I would like to respect that person's privacy. 

I would not mention in my marketing because people are fickle and could make assumptions that they wouldn't fit in the neighborhood or that it would be too hoity-toity for them, create too much traffic or be too public or unsafe. Or they may not like that celebrity or what they stand for. It just doesn't matter in the marketing.

No I would not.  Not even if I had a relationship/friendship with them.

I would think that unless the celebrity gives you permission it would be a violation of privacy. Plus- it would be super tacky.

No.  I wouldn't want to across as tacky.

No. It would be tasteless and intrusive to the celebrity.

 I wouldn't in your marketing, but it wouldn't hurt in your showing, I think.

Here on the North Shore of Lake Michigan, we have many, and when the house in Winnetka was listed, everyone already knew it was the "Home Alone" house or Farris Buluer's house. And when Michael Jordan's house was for sale, it was easy since the front of the gate had a big "23" on it. On the other hand, when Mr. T's house was listed, no one really said anything.

Wanda Kubat-Nerdin It depends on the celebrity.

I wouldn't because I'm not particularly impressed with "celebrities".  I suppose I better change my thought on that though.

My first impulse was to say yes, of course.  Then I thought about it.  It is quite intrusive and people deserve some privacy.  It would be fine to share this information one on one but not cool to use as an advertisement.

I would not, because I would expect my client to want the same privacy the celebrity does. I liked what Susan Emo says.

no

Since I'm in Los Angeles, and no one local really pay attention on such things, I'd never exploit the name in public marketing, yet, I do drop names during open houses if asked.

Would be nice but still would not.

I would not, just for 'respect of privacy' reasons for the celebrity Wanda Kubat-Nerdin.  Now that doesn't mean that a neighbor might not 'share' that piece of info!

No, that celebrity might...

a) Want privacy

b) Not want to be used as a marketing ploy

c) Might sue you for using his name to make a buck without his permission

I like Susan Emo's soluton; inappropriate in my book to name-drop on paper; maybe verbally. Also, those celebrities deserve some privacy.

No. You would probably just attract a bunch of curiosity seekers, and also annoy the celebrities who might like their privacy.

I guess it depends if it is a celebrity worth noting. If its the Uni bomber maybe not.

I think it's indicative at certain price points that famous and ultra successful people own becuase that's who can afford these residences.

No, probably not. Many people already know about well-known people in the area, and if people want their privacy why should I be the one to disrupt it?

Wanda Kubat-Nerdin No, fudiciary duty of confidentially.

Previously owned by the deceased actress Marilyn Monroe who resided in this home from 19xx through 19 yy.

Live person you need to contact them for permission. Most do not want to be bothered.  

Absolutely NOT! We all deserve our privacy...

I would obtain permission first

No, not unless it was so well known in the community already that people use the home as a landmark for giving directions (you know, turn right just before so-and-so's house).  Now that I think about the question again, no probably not even then.

no because it is tacky

I would not use the celebrity's name as it would alienate him/her.  I actually have a pocket listing with a well-known actor living across the street.  Everyone in our small town know he lives there anyway.