Anonymous

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Rainmaker
3,067,302
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Hmmm...  "Anonymous Realty"... it has a certain ring to it I suppose!! 

Mar 11, 2016 09:08 PM
Rainmaker
504,666
Greg Cremia
Shore Realty of the Outer Banks - Nags Head, NC

If you ever want to retire it will be hard to sell your business with your name on it.

Mar 11, 2016 07:33 PM
Rainmaker
1,763,557
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co. Notary Services, retired Realtor

I didn't. Lot's of "depends on" here like is your last name the same as a recent mass murders last name, is your last name Obama, does it rhyme with something that people would associate it with (and make fun of) like duck!

Mar 11, 2016 11:38 AM
Rainmaker
1,507,472
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

Here is my thought: my FB with my name has only 400 likes, my community page has around 4k. Both organic.

Mar 11, 2016 02:12 PM
Ambassador
1,313,522
Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

I respect your reason for asking this anonymously even though others are trying to be cute about it! 

My opinion is to include your community name or area which will help people find you and your company.  Unless they know your name when searching, you'll remain anonymous

Mar 11, 2016 11:07 PM
Ambassador
4,840,676
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

That depends, what is your last name?

 

Mar 11, 2016 04:49 PM
Rainmaker
634,116
Kathleen Luiten
Resort and Second-Home Specialist - Princeville, HI
Kauai Luxury Ocean Home Sales

Not necessarily, it really depends on what message or niche you want to represent with your brand. But using your name can save some money and is a strong identifier. 

Mar 11, 2016 04:12 PM
Ambassador
4,307,764
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

No need to have your name in the company name....just my two cents.

Mar 11, 2016 02:00 PM
Ambassador
2,973,231
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

No, makes it harder to sell

Mar 11, 2016 01:30 PM
Rainmaker
5,001,595
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Even though this is our business, I think that there is a lot of research that needs to be done before a decision is made.  A

Mar 11, 2016 01:27 PM
Rainmaker
1,315,892
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

It should be obvious what your company does by it's name.  Having your name in it in California, allows you to bypass needing a ficticious business name and gives you other benefits as well.

Mar 11, 2016 12:36 PM
Ambassador
2,216,058
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

I would approach your decision from a search engine standpoint. Consult a local search engine specialist and see if having your name, or some other name, would help you rank higher in online searches. 

Mar 11, 2016 12:21 PM
Rainmaker
221,305
LuxurySoCalRealty Compass San Diego
Compass - La Jolla, CA
San Diego Partner - The Private Client Network

Your last name isn't necessary 

Mar 11, 2016 12:17 PM
Rainmaker
900,759
Diana Zaccaro
Tropical Beachside brokered by eXp - Cocoa Beach, FL
"The Accidental Blogger" Cocoa Beach, Florida

I don't think it's necessary. There are a lot of top producers here at big box brokers who have teams and just name the team after them (Joe Doe Team). And there would be a lot of time and expense involved in a name change...why bother?

Mar 11, 2016 12:14 PM
Rainmaker
3,108,446
John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Very good question.

Mar 11, 2016 12:12 PM
Rainmaker
759,684
Peter Mohylsky. Beach Expert
PrimeSouth Properties - Santa Rosa Beach, FL
THE BEACH IS OPEN

Not really required but branding is definitely the way to get noticed.

Mar 11, 2016 12:10 PM
Rainmaker
1,101,383
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Joe Doe Realtors 

Mar 11, 2016 11:54 AM
Rainmaker
1,680,689
Larry Johnston
Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC - Elkhart, IN
Broker,Friends & Neighbors Real Estate, Elkhart,IN

Not necessarily!  It should tell the public what you do.  Don't make them guess.

Mar 11, 2016 11:30 AM
Ambassador
3,985,488
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

For search purposes on the Internet you would probably have more clout if your name was in the business name. 

Mar 11, 2016 10:48 AM
Rainmaker
3,530,026
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

That is a hard one, but I have my last name in it.

Mar 12, 2016 03:46 AM
Rainmaker
4,432,971
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Good luck.

Mar 11, 2016 11:32 PM
Rainmaker
5,975,228
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

For the best long term results, purchase a RE/MAX franchise.

Mar 11, 2016 11:21 PM
Rainmaker
2,569,903
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Some people dont like to do business with a little guy name now a days

Mar 11, 2016 11:09 PM
Ambassador
1,538,484
John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

  I own and run Albuquerque Homes Realty.

Mar 11, 2016 09:52 PM
Rainmaker
790,016
Susan Laxson CRS
Palm Properties - La Quinta, CA
Local Knowledge & Global Network

I agree with Greg, that if you ever want to sell your business then it would be harder to transition to another name.

Mar 11, 2016 09:40 PM
Ambassador
1,706,758
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

If your last name is Butts that would be pretty cool.

Mar 11, 2016 09:21 PM
Rainmaker
1,231,218
Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

Lol

Good luck.

Mar 11, 2016 08:56 PM
Rainmaker
831,353
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Anonymous Realty of Utah, I would go with that.

But, if you are wanting to create a business that can be sold, I would follow the Blue Man Group or Cirque du Soleil model.

Mar 11, 2016 08:54 PM
Rainmaker
3,570,463
Richard Weeks
Dallas, TX
REALTOR®, Broker

Since you are Anonymous we don't know your name.  So I would say no.

Mar 11, 2016 08:31 PM