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Ambassador
5,049,477
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

A completed sale

Apr 18, 2016 12:09 AM
Rainmaker
556,536
Greg Cremia
Shore Realty of the Outer Banks - Nags Head, NC

The lead count is the only metric worth tracking.

The more leads, the more sales.

If i get a 100K page views and no leads then I am either targeting the wrong market or my lead capture system needs tweeking.

Time on site and frequency of visits might be a serious lead or it might just be a day dreamer window shopping. A hit and run visitor might be surfing or they might be ready to buy and just wanted to set up a contact.

There are no digital metrics to pinpoint who is ready willing and able. I ask questions on my contact forms and the "Ready to Buy" leads are no better than the "Just Curious" leads.

I should track how many leads are needed to make a sale but it changes with the seasons and I am sure it changes from market to market.

A lot of people will talk about analytics and all sorts of data but if you spend the time you would be looking at stats to create content, you will have more to show for your effort.

Apr 18, 2016 02:45 AM
Rainmaker
5,583,278
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

ditto to Jeff's answer...

Apr 18, 2016 01:06 AM
Ambassador
3,345,211
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

Analytics and what Jeff Dowler CRS said ... a completed sale.  

Apr 18, 2016 12:41 AM
Rainmaker
823,579
Susan Laxson CRS
Palm Properties - La Quinta, CA
Realtor in San Diego, CA & Naples, FL

I liked Eric Kodner 's response and agree that Google Analytics provides me information that is helpful.

Apr 18, 2016 12:13 AM
Rainmaker
582,106
Eric Kodner
Madeline Island Realty - La Pointe, WI
CRS, Madeline Island Realty, LaPointe, WI 54850 -

For one thing, tracking your blog readership (views, not necessarily comments by other bloggers or points) can be a pretty good measure of success.

Statistics provided by Google Analytics can also give you a good idea of how well your digital marketing is performing.

Apr 18, 2016 12:06 AM
Ambassador
6,393,609
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Anything that leads to a successful project or sale.

Jul 22, 2017 11:01 PM
Rainmaker
4,319,419
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Kyle Volenik - number of closings!

Apr 20, 2016 12:20 PM
Rainmaker
2,443,250
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Imparting local knowledge.

Apr 18, 2016 12:23 PM
Ambassador
3,043,274
Katerina Gasset
The Gasset Group & Get It Done For Me Virtual Services - Provo, UT
Amplify Your Real Estate & Life Dreams!

Value of a closed sale,  direct phone calls and readership. Readers will turn into customers at some point if they are returning for more content. 

Apr 18, 2016 10:13 AM
Rainmaker
4,800,082
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I don't understand your question.

Apr 18, 2016 06:11 AM
Rainmaker
921,504
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Interaction.

#2. duration

#3. From

#4. To

Apr 18, 2016 04:48 AM
Rainmaker
1,503,018
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Leads to closed sales ratio.

Apr 18, 2016 03:13 AM
Rainmaker
1,157,785
FN LN
Toronto, ON

Profit.

Apr 18, 2016 01:33 AM
Rainmaker
5,772,575
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kyle,

I agree with Eric Kodner .  However, the number of sales is the most important one as well as tracking where the sales come from. A

Apr 18, 2016 12:49 AM
Rainmaker
3,071,489
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Interesting question - parked and reading!

Apr 18, 2016 12:10 AM