Mimi Foster, Voted Colorado Springs Best Realtor (FALCON PROPERTY SOLUTIONS )

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Rainmaker
2,765,939
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

I used to offer. The only time I received any requests was when the market started to tank ...people wanted valuations to use to get their property tax reduced. I did a few for free than started telling people I would do it for a fee. Next. 

I no longer have the CMA feature on my site.  It's request a consult. They get a valuation after we meet and I see the property. 

Apr 21, 2016 01:43 AM
Rainmaker
1,000,297
Corinne Guest
Corinne Guest, REALTOR® | Barrington Realty Company - Barrington, IL
Barrington Lifestyles

No, not one. I don't offer them. I prefer the phone to ring because people see me as the expert.

Apr 21, 2016 12:03 AM
Rainmaker
1,026,677
Anthony Acosta - ALLATLANTACONDOS.COM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

I do Mimi Foster 

I did get a 1.4M listing from a client asking for a CMA on my website. 

Apr 20, 2016 11:45 PM
Ambassador
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Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I do, but I have different title and I advertising it differently and I have gotten listings from it.

I run a "ready to move?"  "thinking of selling" "ready to hire a professional to help you sell your lake house?" ad and send people to that landing page.  

My former broker taught me to "ask the right questions" to "get the right people to answer" and I continue to look for the right questions.

Apr 20, 2016 11:10 PM
Rainmaker
2,982,593
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

I don't especially push them on my website and virtually never get a request for one. It's not where my listing business normally comes from.

Apr 21, 2016 06:57 AM
Rainmaker
1,213,009
Ryan Huggins - Thousand Oaks, CA
www.HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

No.  I thought about it though.  Didn't think the automated solutions were any better than a zestimate and didn't want to do manual ones, due to the time involved and really needing to see the property for a true number.

I don't feel I've lost any business.  Also recently took off the search the MLS feature too, since it wasn't used.

Apr 21, 2016 04:20 AM
Ambassador
3,919,379
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Never got a client from it.

Apr 21, 2016 12:01 AM
Rainmaker
4,432,093
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I have not got any calls from my offer for free CMAs on my web site.

Apr 21, 2016 10:04 PM
Ambassador
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Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Mimi Foster - I think I do have a teaser on my site (and also in Facebook Ads). Works well to generate leads.

Apr 21, 2016 03:22 PM
Ambassador
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Fred Griffin presently on Leave of Absence
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

     Historically, the "Free CMA" is one of the reasons that Realtors don't receive upfront fees or charge hourly rates.   It doesn't matter how hard you work, or how much you spend on marketing.  No sale means no commission. 

     Compare that to say, lawyers...  I have a friend who just lost a long, drawn out legal battle.  His lawyer still made over $100K from the hours that he put in.

     I would like to see the word "Free" be abolished from the Real Estate Industry.

Apr 21, 2016 09:00 AM
Rainmaker
561,561
Eric Kodner
Madeline Island Realty - La Pointe, WI
CRS, Madeline Island Realty, LaPointe, WI 54850 -

The "free CMA" pitch is really out of date. I don't know anyone in the biz who is charging a fee to provide a CMA. If you like food with your meals, this probably isn't the way to pitch your services to the public.

Apr 21, 2016 07:53 AM
Rainmaker
783,646
Susan Laxson CRS
HomeSmart Professionals - La Quinta, CA
Local Knowledge & Global Network

I do offer it and am going to take some of the suggestions in your responses to get more action on it. Thanks for asking the question!

Apr 21, 2016 06:27 AM
Rainmaker
516,859
Hella M. Rothwell, Broker/Realtor®
Carmel by the Sea, CA
Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea

Maybe put a little qualifyer before the offer such as "if you are planning to put your home on the market", then check out BEFORE you do the CMA's that they are not under contract yet. Also, only present them IN PERSON, not just email them out.

Apr 21, 2016 06:27 AM
Rainmaker
4,796,557
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Many people are shopping around checking the values given to them by Zillow and/or agents they've interviewed.  Or, getting ready to sell FSBO.

Apr 21, 2016 05:20 AM
Rainmaker
1,523,566
Sybil Campbell
Long and Foster REALTORS® 5234 Monticello Ave Williamsburg, Virginia - Williamsburg, VA
REALTOR® ABR, SFR, SRES Williamsburg, Virginia

I think it is important to save some things to be done in person, so I don't offer them.

Apr 21, 2016 05:00 AM
Rainmaker
4,877,762
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

I market online and offline offering a Free Market Analysis....my website is on every postcard....we are listing agents and my marketing creates about 60 to 70 new listings every year.... half will call and the other half will fill in the information on the website.... and I get that in my email....

do it, Mimi....

Apr 21, 2016 04:10 AM
Rainmaker
1,508,764
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

No I have never encountered that ever.  I have those what's my home worth systems for FB & another one I just put up on my RM site.  They are the auto pilot variety but I get their contact info.

Possibly someone on TV suggested it?  I remember a rash of insurance agents telling people to get them 'free' to see their net worth.

Apr 21, 2016 02:37 AM
Rainmaker
4,323,191
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Mimi,

We find that every thing is market specific.  It depends on the messaging, and if your marketplace believes in "free".  This seems to be a theme today...getting something for nothing, here a blog, here a soda, here a college education, this is a "free" bonanza.  A

Apr 21, 2016 01:20 AM
Rainmaker
3,977,733
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

I don't offer it on my web sight , but no one in my area charges so no point

Apr 21, 2016 12:59 PM
Rainmaker
1,523,697
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Geneva Financial, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

It does happen, but rarely garner any business from the offers for free CMAs

Apr 21, 2016 10:31 AM
Ambassador
3,981,968
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

I have a feature where they can request an evaluation but it has not brought in any real business.

Apr 21, 2016 10:27 AM
Rainmaker
1,207,792
Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

No, not a fan of free CMA coupons either.

Apr 21, 2016 03:14 AM
Rainmaker
1,281,278
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Gosh... never had that happen.  

Apr 21, 2016 12:52 AM
Rainmaker
2,426,599
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

It is a special type of gifting to give a homeowner in my opinion. What they do/feel after that...who can say

Apr 20, 2016 11:54 PM
Rainmaker
985,899
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

About 75% of my calls and past clients wanting some info and they are confirming the listing price as I am accurate and have a name for it.

I call asking why I was not listed. I have not got one apoligize yet except one.

Loyalty does not hold water in this environment. Often the listing agents are very inepxerienced and many have little experience if any.

Apr 20, 2016 11:08 PM
Ambassador
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Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

A lot claim that it is one way to learn the name and email of a few folks who are considering selling.

Jul 20, 2017 10:43 PM
Rainmaker
4,026,777
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I do offer free CMAs, and it does end up being just that FREE.   My web site attracts more buyers than sellers.

Apr 24, 2016 09:07 AM
Rainmaker
725,370
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

I do not offer on my website, but used to via flyers and postcards. Did get some business from postcards. 

Apr 22, 2016 03:02 AM
Rainer
98,188
Becca Rasmussen
HomeSmart Cherry Creek - Highlands Ranch, CO

Free automated CMAs? Those seem to be about on par with the much derided Z-estimates and I would never use them. Automated systems just cannot take into account all the different home conditions, upgrades, deferred maintenance issues, etc., etc., that a human can if they actually tour the house, review the comps, and so on. Automation is great, but it has its place and in my opinion, valuation is not the place. To me they border on bait and switch: "here's your automated CMA, but call me for a real one". 

Offering a free non-automated CMAs? That's something I might consider in order to be able to practice, practice, practice doing CMAs. If I did, I also imagine it's something I'd then have to stop once I'm busy and only do for listing appointment situations.

Apr 22, 2016 12:51 AM
Rainmaker
745,197
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

In every case you mentioned you actually talked to someone with real estate on their mind. You just got to them a too late.

Clearly you see a FREE CMA does have value to those with real estate on their mind.

Tailor your message to target a little further upstream.

Apr 21, 2016 02:41 AM