Hella M. Rothwell, Broker/Realtor®, Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea

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Rainmaker
3,069,934
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

to quote Michael Jacobs "parked and reading"...uhh...I mean...it depends!

May 10, 2016 12:15 AM
Rainmaker
524,636
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

I do not actively promote a Free Market Analysis.  I'm thinking most agents in our area do a free CMA so when a prospective seller calls I mention it quickly while I go over the details of what they can expect when we meet. Once we meet, if the seller is serious about putting their house on the market, and are not just "information gathering" I would say I get 9 out of 10.  

May 09, 2016 04:10 PM
Ambassador
3,034,700
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I don't promote "free" anything.  I do offer to evaluate their marketable value if interested in selling on my site and I get a few leads from that a month.  I'd say I get the listing 25% of the time.  Sometimes they have no true intention of selling and sometimes they think their home is worth far more than the comps show.

May 09, 2016 03:22 PM
Ambassador
2,801,823
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

It depends on how you are sourcing the requests. Are you running Facebook ads for home values, are you buying house value leads ( requests for home values from PPC) or are you dominating your organic SERPS for home value terms and those people are calling you ready to list? You are going to get different results with each of those sources. 

They all work but you have to work to get results. 

I have found the PPC method get the worst leads. 

The FB ads depending on who you are targeting and how blinded your particular market is to them, work pretty well. 

The best of course is organic traffic from the direct search of the question of home values. 

Here, zillow is super inaccurate, like one of the lowest in the nation. Sellers here don't like zillow. In our market sellers want a real estate broker who is good with market values to give them the info. 

We still get better results from marketing to expired listings. But free home values work and so do just listed postcard and just sold postcards even if they have been used for decades:). Katerina 

May 09, 2016 01:57 PM
Rainmaker
5,530,433
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Each area is different, and many just don't bother with that.  I think that Fred Griffin makes an excellent point.  A

May 09, 2016 01:40 PM
Rainmaker
4,175,510
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

I have at least 9 listing appointments a month and rarely don't get the listing. Many times it can be a home that will be coming on the market in 6 months to a year. Consumers pretty much expect a market analysis to be free.

May 09, 2016 09:57 PM
Rainmaker
916,073
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

It depends - sometimes I get many requests sometimes not so much

May 09, 2016 07:36 PM
Rainmaker
1,525,205
Sybil Campbell
Fernandina Beach, FL
Referral Agent Amelia Island Florida

Most consumers go to the "Z" to get their value or the tax assessor's office.

May 09, 2016 01:08 PM
Ambassador
2,564,331
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

IMHO, this marketing tool was over in the 1990's.

May 09, 2016 01:01 PM
Rainmaker
581,071
Hella M. Rothwell, Broker/Realtor®
Carmel by the Sea, CA
Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea

Interesting, isn't it? Sometimes we just blindly do what others do...

May 09, 2016 12:57 PM
Rainer
318,713
Melissa Jackson
Century 21 Alliance Properties - Azle, TX
Helping You Make The Right Move

I tried to market this idea for a short period. Only one serious homeowner and they wanted to try FSBO. That was god for me, was a mobile that had been added on to.  More people were curious. 

May 09, 2016 12:50 PM
Ambassador
4,558,854
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

I think many consumers go right to Zillow!

I do not specifically promote it. Have had a few requests one of my sites but no conversions yet

May 09, 2016 12:27 PM
Rainmaker
2,707,268
Lisa Von Domek
Lisa Von Domek Team - Dallas, TX
....Experience Isn't Expensive.... It's Priceless!

Very rarely does anyone ask and those typically do not turn into listings.

May 09, 2016 12:25 PM
Rainer
12,942
Dina Braun
Charlotte, NC

I promote it and have got none.....hmmm maybe I ought to rethink that.

May 09, 2016 12:08 PM
Rainmaker
3,985,837
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

I have people ask me if I do a free market and I tell them yes, and I have not seen anyone charge for one in my area

May 09, 2016 11:54 AM
Rainmaker
1,988,128
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

when i do it, they are always for insurance etc - haven't converted one yet! 

May 09, 2016 11:49 AM
Ambassador
5,360,794
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

Beyond the free stuff I put in my blog, the real analysis gets a bit expensive.

Jun 14, 2017 07:15 PM
Rainmaker
4,799,481
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I no longer do.

May 22, 2017 05:56 AM
Rainmaker
4,888,469
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I have not advertised this for a while, I usually get enough calls from my sphere.  

May 11, 2016 11:00 PM
Rainmaker
864,358
Les & Sarah Oswald
Realty One Group - Eastvale, CA
Broker, Realtor and Investor

Not enough.

Buyers are checking Zillow and most recently Redfin for comps.

May 10, 2016 05:42 AM
Rainmaker
1,380,933
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

I don't do that.  I figure between Zillow and Realtor.com, they've got it covered, afterall that's where people start their home search.  I do CMAs for listing appointments and those are manual and detailed.  If I had some automated tool "fill out this form and get a free CMA instantly" and I was gearing my site and business towards this, it would be worthwhile.  Since I represent investors and my site is geared more towards selling listings (primary) and selling the company/me (secondary), free CMAs don't benefit me.

May 10, 2016 03:22 AM
Rainmaker
882,857
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

It is true homeowners WANT to know what their home is worth.

It is true homeowners believe they already have that information, they simply pick the number they want to believe.

An agent can join the chorus and offer another number that comes with a manipulative sales pitch.

But what does the homeowner who already has numbers want now/next?

That is what I advise agents should market.

 

May 09, 2016 11:11 PM
Rainmaker
5,571,343
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

we get over 95% of them....the others may not be selling or have a close friend they're calling but called us because they know we know our stuff!! and that's ok....we don't pressure them but we make sure they clearly understand that if it doesn't work "as planned" we are available ....they like that...and we have been called in to take over a few times....

as for how many we get per month, that varies but I can tell you we are listing agents and my marketing makes the phone ring enough times to feed three families who are in real estate!!  they each average 40 to 50 listings a year and that doesn't include the subdivisions....

May 09, 2016 11:05 PM
Rainmaker
6,547,311
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

I have never used this kind of promotion.

May 09, 2016 10:47 PM
Rainmaker
4,433,583
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I like Katerina's answer.

May 09, 2016 10:39 PM
Rainmaker
4,059,148
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

I don't promote these... they never really worked. I think much of the public already knows we'll do one if they ask. 

May 09, 2016 10:26 PM
Rainmaker
2,437,066
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Good morning Hella. Most of my Realtor referral partners do free reports, the others only represent buyers.

May 09, 2016 06:14 PM
Ambassador
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Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Hella M. Rothwell, Broker/Realtor® I have never tried this - should start working on it....lol!

May 09, 2016 02:49 PM