Spam prevention
Ambassador
2,800,945
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

Yes!! Press releases are amazing! Barbara Todaro  remind me to get the info for Listing Experts Academy- we should do a module on press releases. 

Tony and Suzanne Marriott, Associate Brokers  Press releases are such a great way to build credibility. And one press release can lead to interviews, etc. When Nestor first moved here from Texas - I moved from the brokerage I was with because it was not a good fit for Nestor. We went to Re/Max. So new company... I wasn't new here, but Nestor was and now we were married with a team so we started doing 2 big things. One of those was to make sure that every week I sent out a press release and a photo of whatever it was the press release was about. This was in the day where you had to mail the press release in and get your photos at the WAGS 1 hour photo developing. The newspapers loved it, so did the radio stations.  We made sure that we went to important events that had to with business and real estate, so like Chamber of Commerce events, anytime there was a politician involved we were there for the photo opps. We also got involved with the Port of Palm Beach where they would invite ambassadors and presidents from other countries and we would get invites and photo opps! After a while, no matter where we went, people would come up to us and say, Hey, we saw you in the paper. It led to helping us be the top producers in the office. Katerina 

May 13, 2016 09:05 AM
Ambassador
5,357,799
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

I used to before I started blogging.

Having a degree in PR it was a natural for me to pump out the press releases when time permitted and I had something interesting to write about.

May 13, 2016 08:29 AM
Rainmaker
887,633
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

Yes. Just did one earlier this year to celebrate my office's 10th year. It helps to have the publications' publisher as clients! ;)
When I get my CCIM pin, another will happen . . . achievements, projects that were wrapped up . . . that sort of thing.

May 13, 2016 01:33 AM
Rainmaker
5,571,310
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

I submit press releases to our local newspaper on every new achievement and ranking that any one of those for whom I market accomplish...

May 13, 2016 01:00 AM
Rainmaker
1,456,727
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Tony and Suzanne Marriott, Associate Brokers The company I worked for used to do them all the time. Mainly for new agents and special events. I did one myself when I was elected the President of a Commercial Real Estate Association.

May 13, 2016 08:02 AM
Ambassador
2,069,197
Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living

I have published them when I received a new designation such as CIPS and CRS.

May 13, 2016 05:53 AM
Ambassador
3,036,937
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

Funny you should mention that.  I reached out to someone this week for help with a press release. Topics ... niche marketing. 

May 13, 2016 03:57 AM
Rainmaker
1,104,614
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

We used them for introductions mainly whether it was new associates, communities, financing or price adjustments. Whether from land, sea or air name recognition was the ultimate goal.

May 13, 2016 02:49 AM
Rainmaker
1,380,323
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

I did one, when I took over the YPN for the year.  It was just a local thing on my website and here.  I don't bother with the newspaper.  Don't know too many who still read it.

May 13, 2016 02:38 AM
Rainmaker
1,716,054
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

Yes but they are not the norm. I did them about a particular towns real estate market just like a blog post. No real increases or results but I gave it a go.

It was free too.

May 13, 2016 01:44 AM
Rainmaker
915,773
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

I've done quite a few through out the years - haven't done one in awhile

Mostly we did them to bolster our position in the serps which doesn't work anymore, or advertise a high end commercial listing, or when bringing on a new agent

May 13, 2016 09:48 PM
Ambassador
2,563,851
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Not lately.

May 13, 2016 01:51 PM
Rainmaker
3,985,837
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

I have not but a good idea

May 13, 2016 01:43 PM
Ambassador
3,986,660
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I have and the topics are anything that I think I would like to read about. Thta is my litmus test.

May 13, 2016 12:15 PM
Ambassador
3,722,438
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

I did them all the time in my past life job.  But not in real estate.

May 13, 2016 11:34 AM
Rainmaker
2,807,436
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

I really should do more of these.  It's been a few yrs and I forgot what I did them on.  I had meant to do one when we won Angie's List Super Service award 6 years in row.  May do next year.

 

May 13, 2016 09:37 AM
Rainmaker
1,635,442
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Lend Smart Mortgage, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

No, never. Should they be Twittered, Fb'd, ...? Any direct business as a result?

 

Year ago we used PR WEB, no benefit

May 13, 2016 08:03 AM
Rainmaker
4,799,481
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Haven't done one in a while.  Past topics included new agents, new offers and business practices.

May 13, 2016 04:54 AM
Rainmaker
1,157,485
FN LN
Toronto, ON

On an as needed basis.  Topics vary depending on the rationale for the press releae.

May 13, 2016 01:14 AM
Rainmaker
3,995,106
Richard Weeks
Dallas, TX
REALTOR®, Broker

No.  Our news paper is way too large to publish those.

May 13, 2016 01:08 AM
Rainmaker
1,149,109
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

No. I keep my head down.....

May 13, 2016 01:06 AM
Rainmaker
4,882,965
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Reading Katerina's response - I should, but never have.

May 16, 2016 11:32 AM
Ambassador
3,034,240
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

rarely, but when I hire, when I opened a new office, when we got a site (before anyone else), when we got IDX before anyone else.

May 14, 2016 01:00 PM
Rainmaker
4,157,118
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

I have not done so lately. It is still a good idea!

May 13, 2016 11:12 PM
Rainmaker
6,540,604
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

No.

May 13, 2016 09:39 PM
Rainmaker
4,433,583
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

No.

May 13, 2016 08:48 PM
Ambassador
4,312,753
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Tony and Suzanne Marriott, Associate Brokers - I have never published a press release as yet...

May 13, 2016 03:43 PM
Rainer
318,613
Melissa Jackson
Century 21 Alliance Properties - Azle, TX
Helping You Make The Right Move

I haven't but this sounds like a great idea.

May 13, 2016 02:48 PM