Spam prevention
Rainmaker
5,571,310
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

it depends who my reader is...oh wait, I just took a page out of Roger D. Mucci  and Michael Jacobs book.... useful little phrase!!!

May 14, 2016 12:29 AM
Rainmaker
4,059,133
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Useful.  Hmm.   Many here will think I will reply "It Depends" and sometimes(okay, often) that's true but actually I'm here for the pie(the virtual variety, of course).   

Isn't that right, Kathleen DanielsRoger D. MucciBarbara TodaroRyan Huggins - Thousand Oaks, CATony and Suzanne Marriott, Associate Brokers ?

May 15, 2016 01:36 AM
Ambassador
5,357,799
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

How to tips for Buyers or Sellers are always a hit, as are localism posts about nbrhds, local events, etc are great for the seo.

May 14, 2016 01:43 PM
Rainmaker
5,525,155
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Coal,

I am afraid I am going to have to parrot my answer with Barbara Todaro , it does depend as our depend guru Michael Jacobs often says...it is his mantra.  A

May 14, 2016 05:38 AM
Rainmaker
1,380,323
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

It depends on the reader and what you're trying to accomplish.

May 14, 2016 03:05 AM
Ambassador
1,370,574
Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

My Readers enjoy reading about my listings, home improvements, recipes and anything about pets!   Know your own audience  

May 14, 2016 12:59 AM
Rainmaker
2,073,759
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Anything that saves time, money, explains the real estate process. Whatever helps avoid confusion, sets the right expectations is delivered tooverbooked,  happy campers. The guys and gals online don't have much time. Don't waste it.

May 14, 2016 09:11 PM
Rainer
318,613
Melissa Jackson
Century 21 Alliance Properties - Azle, TX
Helping You Make The Right Move

Local information.

May 14, 2016 12:55 PM
Ambassador
3,986,660
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

For views, localism get the most clicks for me but the most contacts and calls from from neighborhood posts. 

May 14, 2016 07:41 AM
Ambassador
3,722,438
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

It depends on which readers I want to attract -

  • bloggers who could refer me business?
  • buyers looking for a home in my community?
  • people who are planning to sell a house in the immediate future.

You provide your content accordingly.

May 14, 2016 04:33 AM
Rainmaker
818,337
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

For trade - it's re practices info; for general public it's local events.

May 14, 2016 04:25 AM
Rainmaker
4,799,481
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

That content which makes them go to my website or call me.

May 14, 2016 04:24 AM
Rainmaker
1,514,105
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

Local posts and events are the most popular among my posts. 

May 14, 2016 04:19 AM
Rainmaker
292,535
Jack Lewitz
Exit Strategy Realty - Evanston, IL

Anything that avoids ME or I. I prefer THEY and THEM.

May 14, 2016 04:17 AM
Rainmaker
4,173,802
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

If I'm targeting my market area there is no question community and neighborhood profiles, activities and events, market reports, and information about buying and selling for buyers and sellers is what they want!

May 14, 2016 01:09 AM
Ambassador
4,557,551
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Community and neighborhood profiles, market reports, and information about buying and selling for buyers and sellers.  But other readers, say agents, would probably prefer tips on how to improve their business and marketing and sell more real estate

May 14, 2016 12:50 AM
Ambassador
1,616,354
Harry F. D'Elia III
RentVest - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

daily life

May 12, 2017 05:45 AM
Ambassador
4,200,609
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Coal Infantino I am looking through old Q&A and happened upon this one.  Market reports and neighborhood information seem to garner the most leads for me.  So, you procure your "party" people with the pretty pictures in neighborhood posts and your "power" people with your market reports!  

Nov 07, 2016 12:36 PM
Rainmaker
4,882,965
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Anything to do with the transaction.

May 17, 2016 11:51 PM
Rainmaker
530,350
Lisa Friedman
Great American Dream Realty - Essex, VT
30 Years of Real Estate Experience!

Community posts that tell what life is like living in that area - places of interest, events, schools, etc.

May 15, 2016 01:17 PM
Rainer
59,971
Coal Infantino
Coldwell Banker - York, PA
Realtor specializing in south central PA

A lot of great answers to my question! I thank everyone for their input and I am planning to use many of the answers this coming week as I blog.  I have to admit that many of the responses I already do, and or knew but I just wanted to give the opportunity to hear what your best practices are without any input from myself.  Again THANK YOU, THANK YOU, THANK YOU for your advice and input! AR IS AWESOME!!! 

May 15, 2016 07:50 AM
Rainer
159,811
Cesar Bautista
Keller Williams Realty Central Coast ~ Pismo Beach - Santa Maria, CA
Your Central Coast Area Realtor 805.264.1646

Best to focus on content on those you are trying to reach/target market.   I put myself in their shoes and ask what are their needs, concerns and try to address those questions. 

May 14, 2016 03:35 PM
Rainmaker
1,157,485
FN LN
Toronto, ON

Topics of interest to them.

May 14, 2016 11:38 AM
Ambassador
2,563,851
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Assuming that your target audience is Buyers and Sellers, go with local market data, community reports, how-to's.

May 14, 2016 08:02 AM
Rainmaker
795,232
Susan Laxson CRS
Premier Sotheby's International Realty - Naples, FL
The Michelle Thomas Team

I agree with Patricia Kennedy's response.

May 14, 2016 08:00 AM
Ambassador
3,036,937
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

That would depend on who my readers are. I have many different species of readers.  

May 14, 2016 04:45 AM
Rainmaker
2,634,031
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Life...Love...Intimacy & Purpose does it for me...All subjects fit that criteria

May 14, 2016 03:30 AM
Rainmaker
1,149,109
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

local RE market news, schools...

May 14, 2016 02:47 AM
Rainmaker
1,635,442
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Lend Smart Mortgage, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

You mean we have readers? Nah!

May 14, 2016 01:40 AM
Rainmaker
882,261
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

 Who is your audience?

Here on AR, with a Rainer account, you need to focus on any of the four things people will actually pay for. Currency is time. (Easier, faster, cheaper, better.)  Be aware, no one wants to learn anything new. They do want to continue what they are doing, but doing it easier, faster, cheaper or better.

If you are a real estate agent talking to home buyer or sellers, your topics would be related to one of the five decisions everyone must make every year.

 

May 14, 2016 12:29 AM
Rainmaker
1,715,066
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

The obvious:  How to be more efficient and make more money in real estate.  

May 14, 2016 12:16 AM