I really get very few call from yard signs... in the end they help more with my branding in a specific area than in driving buyers to the home.

Nancy Robinson the bulk of my business is the condo market and I don't get a chance to have a yard sign.  I get traffic on line from the information and exposure to the listing from online marketing and exposure.

It is local marketing of the home and agent.  It can help both the seller and the listing agent.

Yes, signs are important part of marketing.

It does help IMO, absolutely! I get quite a few calls from signs - people still like to drive around and look, as well when they pass by a sign, often they will call the number

Still get phone calls off of them so yes!

I recommend that all real estate agent refrain from placing FOR SALE signs in the front yards of home sellers. DON'T DO IT!

After all, this is the Internet age.

A new blogger to the Active Rain community @brent Carnduff published a blog that contains information very pertinent to this subject. It is easy, at the end of paragraph two.

http://actvra.in/4SxT

Put the Internet to work for you.
Meanwhile I will put signs in every front yard available because I know that Brent provided a great observation and from my experience I know to be true.

You have misinterpreted the outcome of the 'internet age.'

I think they help both Nancy Robinson - the person that is driving by and sees a For Sale sign and loves 'the look' of that house, the seller's neighbors who can now tell their friends who might want to move into their neighborhood, that they now know of a house on the market, and the LA because others may want to 'interview' him/her, and they get to meet (in most cases) and put a name with a face, and then get to 'check out' their Marketing of that house, i.e., flyers, postcards, open houses, etc.  The LA's name is now 'seen' by that neighborhood, and if they were or were not currently selling there, they will now get added exposure or exposure.  So to me, the sign helps both sides.

Nancy Robinson With commercial real estate signs are very important. I once had one sign on a major thoroughfare and received a client call. He said he called because he saw my signs all over town. They have helped both me and sellers.

The "For Sale" sign continues to draw attention to the listing and to you!

Nothing hurts everything helps. However, lets keep it professional

Dollar for dollar the For Sale sign remains as the #1 marketing tool for home Sellers bar none!

I've never sold a house to a buyer who called me after seeing a yard sign - but I bet some of my houses have been bought by buyers who saw the sign and then called their own agent.

Surprisingly enough many buyers drive through neighborhoods to see first hand if they like or dont like it. The internet has massive amounts of info, but seeing with your eye does not lie. Yard signs attract buyers

People still drive neighborhoods and we get calls from our electronic sign riders.

I do know that our total sign calls are now much lower than 10 years ago !

Good question - I think that it helps the agent with the neighbors. There are still some examples where someone picks up a buyer from a sign.

All you have to do is download my RM app & hold it up in front of the house & it will bring up all the info right away. OR just google the address.

Both.  Each proptery is unique.

I believe old fashion signs have a place in real estate.

Signs are now mostly for neighbors to announce a new listing. It is an important part of our marketing, but you are right, a yard sign for sale is not that necessary as it used to be. 

It can be a two way street.  I hae sold 2 this year from people who saw the sign

I think it helps the Listing Agent mostly.

Probably for listing agents, though I do find an amazing number of people calling on the signs in front of my rentals.

I think they do both. Drive bys can get the address adn Google it and find out if it is for them all because of selling a sign. Now if they call it benefits the agent too because if they are serious we will help them buy something, somewhere.

YES!  I get a lot of upcalls from my signs and have sold two of my listings to my own buyers because of it and picked up a couple other buyers too!

Seller: Helps create awareness.  Your neighbor isn't looking at Zillow to see if there is a home for sale, but if they see the sign they might tell a friend.  In addition, when searching for a house when out showing buyers, signs make finding the house SO MUCH EASIER!

i find they still generate calls and so are important to all

Nancy,

I have sold homes without a sign at the sellers request. The seller would not even let me put a sold sign. So therefore to answer your question, I would say, the listing agent:)

Nancy,

It differs from market to market.  A

Nancy Robinson It depends. Generally, yard signs help the  listing agent.

oh, that yard sign is worth a bundle ..... that's free advertising and I love a home on a busy street....

We do receive many calls from yard signs from bona fide potential buyers. Calls from the internet rarely happen since so many in the net wish to remain anonymous and there is so much free, readily available information from competitors.

Signs are for the agent .... 100%.  

It helps both the seller and the agent! Good visibility for both. I just sold my next door neighbor the house across the street. They had no idea the home was going on the market and when they saw my sign they called me..win/win for seller and agent!

I do not get sign calls .