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Rainmaker
5,444,217
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Direct mail marketing using 4 x 6  postcards is how I marketed to find new resale listings for decades....yes, it's effective if done consistently with a properly designed postcard.... there are a zillion blog posts on how to and why .... use the search box here...

direct mail marketing is the best way to target market....if you're searching for buyers to buy a 55+ active adult community, as an example, you can buy a database of that age group in any town/city and specify that you want only homeowners (not tenants) and a certain age range....  I've sold to completion three active adult communities using direct mail marketing....

I search for tracts of land for my builders using direct mail marketing.... I market to land owners with any size parcel.... and that database comes from out mls public record.....

I have used direct mail marketing to search for builders/developers if I have excess land and my current builders can't handle anymore parcels.... 

I have searched for specific resale style homes (ranch style..one level living) for me for an investment for a family member to live in... I had two calls...I bought one and listed the other.... 

I could go on forever....but will spare everyone!!!

Jun 21, 2016 11:55 PM
Ambassador
4,847,141
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

It can be, if targeted correctly.

Jun 22, 2016 02:10 AM
Rainmaker
1,514,577
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

YES, if used consistently.   Listen to Barbara Todaro.

Jun 22, 2016 01:43 AM
Ambassador
2,491,988
Fred Griffin Tallahassee Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Only if you are consistent and nuclear like Barbara Todaro 

Jun 22, 2016 01:39 AM
Rainmaker
3,734,863
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

I see the words "direct mail marketing" and my mind immediately pictures Barbara Todaro who has answered your question so well.

Jun 22, 2016 12:51 AM
Rainmaker
1,101,939
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

better than eMail or internet. It identifies as a local specialist with proven sales of homes you know,

Jun 22, 2016 12:09 AM
Rainer
19,291
Jackie Mazurowski
CENTURY 21 Myers Realty - Auburndale, FL
Polk County Gold Realtors

Yes, some things are timeless including mailing out cards and such.

Jun 22, 2016 12:03 AM
Rainmaker
3,577,038
Richard Weeks
Dallas, TX
REALTOR®, Broker

 I will wait for Barbara Todaro answer.

Jun 21, 2016 11:44 PM
Rainmaker
1,418,377
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Peter Mohylsky I believe it does work, but you have to be persistent and consistent. Check out Barbara Todaro's blog. She is an expert in this area of marketing.

Jun 21, 2016 11:43 PM
Ambassador
1,706,758
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Only if you use it to create an online newsletter and gather email addresses. Mai Chimp is free up to 1100 contacts.

 

Jun 21, 2016 11:42 PM
Rainmaker
1,279,953
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant

Yes, but not alone. It should be complimented by online marketing efforts.

Oct 11, 2016 11:13 AM
Ambassador
3,985,488
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

If it is done the right way it can be very effective. The problem is most people don't do it the right way or send the right message.

Jun 26, 2016 01:19 PM
Rainmaker
3,713,172
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Why not ask Barbara Todaro that question? See that she has already responded!

Jun 22, 2016 11:36 PM
Rainmaker
887,897
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

It seems to work for some

Jun 22, 2016 08:52 PM
Rainmaker
901,309
Diana Zaccaro
Tropical Beachside brokered by eXp - Cocoa Beach, FL
"The Accidental Blogger" Cocoa Beach, Florida

It works well for me but it must be done right and to a targeted market.

 

Jun 22, 2016 04:18 PM
Rainmaker
1,599,288
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Lend Smart Mortgage, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

That depends on if you are using a targeting system for addresses and not just blanket mailing .

Jun 22, 2016 11:55 AM
Rainmaker
1,316,642
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Any marketing can be effective if targeted and consistent.  Doing a "shotgun blast" of postcards to your 800 nearest friends and neighbors, probably won't work.  I used to get one agent sending out postcards talking about his company and nothing about production or really even about himself.  I looked at the certs he claimed he had, laughed and tossed it.  I may have kept one for my "what not to do" file.

Jun 22, 2016 09:27 AM
Rainmaker
1,157,329
FN LN
Toronto, ON

It depends on the target audience and the design of the direct marketing campaign.

Jun 22, 2016 08:20 AM
Rainmaker
3,995,512
Dorie Dillard CRS GRI ABR
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Absolutely..but must be consistently done if you expect results!

Jun 22, 2016 06:41 AM
Rainmaker
4,798,978
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I would think it would depend on the target and the execution.

Jun 22, 2016 06:26 AM
Rainmaker
2,570,673
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

iffy........unless it is something worthwhile

Jun 22, 2016 05:34 AM
Rainmaker
781,672
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

Yes, it still works. 

Jun 22, 2016 05:22 AM
Rainmaker
5,008,217
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Peter,

Done right it is effective, done wrong it is a waste of money.  I think Barbara Todaro comment will serve you well.  A

Jun 22, 2016 04:45 AM
Rainmaker
3,535,326
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Listen to Barbara Todero, the guru of marketing.

Jun 22, 2016 02:28 AM