Anita Clark is an expert on Facebook.   Visit her Facebook Fridays Group on ActiveRain; you might see some answers there.

Nestor & Katerina Gasset  is also well-versed in FB.

Debbie Gartner   is another heavy-hitter.

No landing page I just used it to advertise listings, and market reports. I have had successful results with Face Book, you should check out Anita Clark she has a Friday blog called Face Book Fridays with many good tips and advice Denny Robert 

Boosted posts that are very compelling and have a strong call to action and that lead to your facebook page- are effective and for a very low cost. 
FB ads are also fun and you can really drill down in your target market. 

Follow the blogs of Anita Clark for some good advice.

I have not used Facebook ads but I know there are members(Noah Seidenberg and others) who have seen success.   

I have used FB for some marketing for new listings & open houses.  I need to get more involved and use targeted advertising.

Most agents use pro pages and ads. There are a lot of very detailed utube videos for realtors.  Start small to taste your area. 

I am starting to look into this right now. Great question

no

parked and reading

Nope, not interested

Denny Robert - yes - targeted sellers with market reports and buyers for open house. Worked pretty good - should have had a better follow up system, though.

I have not used them myself but have heard of others who really like them and others who find them a good way to waste a lot of money and time.

I have used it a little for exposure at an open house. The open houses tend to get more traffic.

I don't pay for any ads.  I create my own advertising.

I have not so far.

I think it's a great marketing approach to test out, although I haven't tried it yet. 

I have and do run ads with a landing page. When targeting buyers, I go for those who live in NY, NJ and PA areas, certain income bracket, previous home owners and done very well with them. For sellers, target homeowners only who lived in their current home 4+ years. 

Park and reading.

I have done boost which generally brings me more likes to my page and increases my audience.  I also target with a landing page for home values and i have gotten pretty good results with this.  

I set  small budget each month for FB ads and then target the demographics pretty specifically.  

Denny,

I have seen mixed reviews!  It depends on the marketplace and their interraction patterns with FB.  A

Hi Denny - We run a month-long $5/day budget "What's My Home Worth?" campaign every three months, targeting upper-mid & upper income college grads in Fort Collins who are homeowners. We do have a valuation landing page which we built. We've picked up several listings and a couple of sales over 2 years, a good return for not much spent.

I haven't used Facebook ads.

I've not used them but Anita Clark is the Queen of Facebook ads!!

I have not used them.

I have.  I've done boosted posts targeted within about a 45 minute drive of the center point of my area.  Targeted who FB thought was "likely to move" plus renters, fans of fixer-upper shows, etc.  Boosted posts were about open houses and were focused on impressions.  Had about 1,000 people see the posts (did this a few times) but precious few showed up.  At one point I had linked to the full listing on my website and had a huge jump in traffic to the site.  Traffic to the open house still came from zillow and realtor.com

Starting a new campaign today for Sunday's open house.  Same target audience and area, but promoting an event instead, with the intent of getting people to attend the event (that's one of the FB options for setting up the campaign).  Giving it a try to see what comes of it.

I only budget $20 per ad.  That seems to be the consensus of the "gurus" out there like "The Paperless Agent."

Likewise. One agents told me she pays a two figure per months. Got two listings.  Very impressive. I am waiting for successful stories.

Great question about the optimized landing page! I'll wait to see the answer. I own another business and FB ads are a HUGE revenue boost for it. We've been strategizing on how to use them for our RE business now too.