What are you marketing? That's the key IMO to target market

My approach with CPAs and attorneys is professional and the same as my approach to luxury market clients.

The approach is pure...whats in it for them. Make your case....

Matt, it's really easy to market to lawyers here in DC, because about one in every four adult humans have a law degree!

Matt,

If I were you targeting these people, I would come up with a strategy after studying who to target and how to do it.  In our career, we have met several people who have represented the sports world.  It is not necessarily all that lucrative, due to the fact that many  sports figures are traded  every so many years.  They often tend to rend rather than buy, unless they are player of some stature.  

If I were to target CPA's and attorneys, I would target those who have a large sphere of clientele in the price range you are working in.  This requires some research prior to doing a direct marketing piece.  We are firm believers in understand the psycho-graphics of each market or type of profession we are targetting.  I hope this helps.  A

direct mail marketing is the best method for target marketing..... complement it with online marketing....

You always have to target market and show them something that benefits them and their clients as well as giving referrals to them.  I mention what can help and save their clients time and money.  Do you have a marketing team or dept. that can assist?

What you can bring to their table ... and never ... I mean NEVER ask them for business. Build the relationship. Take them to lunch.  Some of my best referral business comes from attorneys. 

Go for estate attorneys, they always need agents.

Have done work with CPA's and attorneys. Most was referrals. Only one sports agent and it was difficult. The agent wanted to make all the decisions and the player was  not in agreement!

we do a fair amount of work with attorneys, most is word of mouth that gets the job, and our website list it as one of our services. 

I am putting together a marketing plan to market towards doctors myself. Great question

Most lawyers have an agent they work wih, they get from the agent and teh agent gets from them but they still get something. To get IN, you have to have something they want or need. 

parked and reading...

I have not done it.

Personal contacts and professional reputation will bring those referrals.

I do a lot of expert witness work for attnys.  Most is word of mouth referrals.

Nope, my only people niche marketing is to retirees.  I live in a market with a high retiree ownership.

I market toward anyone and everyone.

I thought about that years ago but nixed it and decided to not get wrapped up on focusing on certain professions and just work my niches that I enjoy.

Most attorneys in this area got a broker license. 2/3 agents are former CPA accountants or CPAs.  

Ron and Alexandra Seigel have several good suggestions.  Good luck Matt Berman 

I would think direct mail marketing would be best, but also getting out to meet some of these potential referral partners, either directly or perhaps through an introduction from someone they know. Curious what others are doing - I m not marketing to these individuals