Dylan Sterling, Strategic Planning and Development  (Morgan Smith Realty Inc)

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Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

I market all my homes exactly the same regardless of price level--professional photos, professional floor plans, broad internet marketing, etc.

Jul 14, 2016 08:55 PM
Noah Seidenberg
Coldwell Banker - Evanston, IL
Chicagoland and Suburbs (800) 858-7917

Impossible to answer. It depends on you you want to accomplish.

Jul 14, 2016 01:55 PM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Nina Hollander provided a good answer.

Jul 15, 2016 03:48 AM
Sandy Padula & Norm Padula, JD, GRI
HomeSmart Realty West & Florida Realty Investments - , CA
Presence, Persistence & Perseverance

Every home is a new page yet to be written.

Jul 14, 2016 10:08 PM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

Seems like you are trying to set up an a-la-carte listing base. Don't work that way.

And we are not to talk commissions for any reason or as examples.

Jul 14, 2016 10:02 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


I agree with Noah Seidenberg there are so many variables.  A

Jul 14, 2016 02:41 PM
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Your expenses aren't always tied to the price of the property - there is a lot of stuff you do for all of them - pictures, brochures etc.

Jul 15, 2016 04:19 PM
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Dylan, the amount you spend and where varies by the house and what you feel it needs.  For example, right now I have a $590,000 starter home and a $1.2m home listed.  I actually spend the same amount for both, about $30 on flyers and I run facebook ads (as much as I hate supporting facebook).  The VAST majority of your marketing can actually be free!  Put it in the MLS and out here you get on 80+ websites (granted people have only heard of maybe 10 of these), plus put it on ZTR and you're covering all the majore outlets FOR FREE!!


Beyond that, anything is icing on the cake.  Drones are bloody cool, but for a standard tract home they are really stupid and pointless IMHO.  You really need some acreage to show people before they become usefull (again IMHO).

Jul 15, 2016 10:50 AM
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

My markteing averages between 20-25% a year of my gross

Jul 15, 2016 08:01 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

It really depends on your goal, although I would think there would be some things you would do for every home no matter what - lots of online marketing (FREE), professional photos (a few hundred dollars?), and perhaps a neighborhood mailing/postcard (may a couple hundred dollars depending on what you send and how many). Price and commission have nothing to do with the marketing I do

Jul 15, 2016 03:29 AM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

My marketing system is the same for all properties.  Most of my marketing is online ... the cost is mostly in time spent.  

Jul 15, 2016 03:12 AM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

It depends on what you want to accomplish as Noah Seidenberg answered there are lots of variables.   

Jul 15, 2016 02:42 AM
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

The only time price affects my marketing is when the property is a very high end propert - anything else gets my full attention as normal

Jul 15, 2016 12:00 AM
Harry F. D'Elia III
Avant Garde Residential Management Services - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

I believe that is a personal choice when it comes to marketing. A strong market means a home needs to be priced right and presentable should sell on its own.

Jul 14, 2016 11:12 PM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Nina Hollander nailed this one...

Jul 14, 2016 10:01 PM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

that's not how I work....I do the marketing and it flows consistently to keep the shelves stocked....and the bottom line at the end of the year is a healthy profit.... 

Jul 14, 2016 09:08 PM
Peter Mohylsky
PMI. Destin - Miramar Beach, FL

It is tough to drill down to these details.  I am not sure if it is even possible.  10% is my rough gauge when I look back at my expenses.

Jul 14, 2016 09:04 PM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

So who is spending this $3000 on advertising, all of the agents involved or just the listing agent, if just the listing agent then you may be operating at a loss here once you split the commission among all the agents and brokers.

Or is $3000 your share of the split and you are planning to pay an undisclosed amount.

Jul 14, 2016 06:16 PM
Cody Carmen
Adhi Schools, LLC - Rancho Cucamonga, CA
Market Analysis--Educational Content, Adhi Schools

Your best bet may be to get advice from people in your market who work with similar properties. The answers will vary a lot depending on size of the city/neighborhood, relative value of the property, the demographics and behaviors of potential buyers/residents of the area, etc. 

Jul 14, 2016 03:02 PM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

Mine is small as compared to other parts of the country. I spend about 10% of the commission on marketing but that covers signs and personnel too.

Jul 14, 2016 02:58 PM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Noah summed it up well. Nothing more to say!

Jul 14, 2016 11:28 PM
Roy Kelley
Retired - Gaithersburg, MD

You have to make decisions based on your local market conditions and what you can afford to risk.

Jul 14, 2016 09:41 PM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

I do not market that way. I look to splash my new listings everywhere with my marketing when it hits the market as a new listing. SOme homes take more, some less. With a good market my goal is to be under contract in less than a month, many of my listings go under contract in a week and some in days. I am also then markeing for my next listing to start the circle over. 

Jul 14, 2016 09:39 PM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

You do not just market that specific property one time only, you use it to market your business as well. So, it depends if you use direct mail( 50 cards or 5000?), online marketing( paid), photography and tour service price, cost of fliers, newspaper and magazine ads( if any),  etc. etc. 

Jul 14, 2016 05:28 PM
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Listing may be 20-25% of total commission.

Jul 14, 2016 02:01 PM