Kenneth Cameron, Targeted, response boosting bespoke items (Dynamic Results Catalyst)

Spam prevention
Rainmaker
1,498,148
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Kenneth,

You need to first look at what you are trying to sell and the demographics of the social media platform.  For example: Snapchat is used primarily by teens to early 20s and Pinterest is primarily used by middle to upper income women over 40 (according to Hootsuite's training).  Using snapchat to sell a $1m home isn't going to be as effective as Pinterest, due to the income required to sell the home.

 

With that said, it is also how you implement the marketing plan for that network (and it should be tailored to the specific network to be the most impactful).

 

Personally, I've found Active Rain to be the most useful with Facebook in 2nd place.  Twitter and Pinterst tie for third and the rest have not been of benefit.

Jul 21, 2016 06:21 AM
Ambassador
3,339,049
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

I echo what Ryan Huggins - Thousand Oaks, CA said.  In the end, for me, by far my Wordpress sites and ActiveRain works best to promote my business.

Jul 22, 2016 01:57 AM
Ambassador
2,679,049
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

ActiveRain, Twitter

Jul 21, 2016 04:37 AM
Rainmaker
5,772,353
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kenneth,

It really depends on your strategy as to which platform to promote on.  The second part is also depends on your marketplace's psychographics (ie their personalities, likes and dislikes) as to where to promote.  And one should check the psychographics and demographics of each platform they are promoting one.  I would say the strategy is the most important.  

A

Jul 21, 2016 12:17 AM
Ambassador
5,032,566
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

It depends on your strategy and your target market(s). And what works in one marketplace for one person may not for someone else. ActiveRain is tops for me, then Facebook (my business page as well as the CRS Facebook page)

Jul 21, 2016 06:24 AM
Ambassador
6,352,545
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Active Rain is tops, and the posts are then shared on one of several FB business pages, LinkedIn, Pinterest, Twitter, and G+.

Jul 21, 2016 03:34 AM
Rainer
94,105
Val Evans
Scottsdale, AZ

Here in AZ the best social media platform out there is the golf course and the 19th hole. Hubby and I have met more people and closed more deals in those venues than any other form of social media to date.

Jul 21, 2016 02:46 AM
Rainmaker
4,552,978
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

I consider ActiveRain as a social media platform and it has worked best for me in promoting my business.  Through AR I can link posts to Google+, LinkedIn and Twitter.   As far as FB, I use it primarily for personal connections although I do have business associates and clients as "friends" there and occasionally will post a listing or link an AR post.   

Jul 21, 2016 01:44 AM
Rainmaker
513,637
Brenda J. Andrew
ULTIMA REAL ESTATE - Willis, TX
Professional Realtor in Conroe/Willis, TX

LinkedIn has been the best site for me.  I have received lots of contacts from my post on LinkedIn

Jul 23, 2016 01:50 AM
Rainmaker
986,952
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

AR and my blog

Oh, I shouldn't have answered sorry

Jul 22, 2016 12:25 AM
Rainmaker
3,071,489
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Active Rain!

Jul 21, 2016 10:36 PM
Rainmaker
7,788,054
Roy Kelley
Retired - Gaithersburg, MD

Facebook is my preference for social media. Follow the advice in the blogs by Anita Clark

Jul 21, 2016 10:26 PM
Rainmaker
4,434,127
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

active rain.

Jul 21, 2016 09:56 PM
Rainmaker
4,319,419
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Kenneth Cameron - I consider ActiveRain as Social Media for real estate professionals - and that has worked for me. Very well!

Jul 21, 2016 04:09 PM
Rainmaker
3,988,007
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

My blogging works extremely well and then sharing on social media like my website, Facebook, Google+ and Twitter gives it a boost.

Jul 21, 2016 02:09 PM
Rainmaker
2,443,200
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Active Rain Works!

Jul 21, 2016 01:25 PM
Ambassador
3,727,581
Patricia Kennedy
RLAH@Properties - Washington, DC
Home in the Capital

I think it's LinkedIn and ActiveRain.

Jul 21, 2016 12:43 PM
Rainmaker
2,224,473
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

AR works great for me. 

Jul 21, 2016 12:22 PM
Ambassador
3,581,369
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ
602-380-4886

ActiveRain by a long shot....

Jul 21, 2016 10:41 AM
Ambassador
3,034,178
Katerina Gasset
The Gasset Group & Get It Done For Me Virtual Services - Provo, UT
Amplify Your Real Estate & Life Dreams!

It depends on where your avatar hangs out. We want to be in front of our avatar and since that is a baby boomer we hang out on Facebook mostly. 

I use Twitter for linking and promoting content, a lot, and it even landed us a couple of referrals and clients. 

Pinterest is my next one I want to promote on, I use Pinterest in our marketing but not to the extenst it needs to be utilized. 

Jul 21, 2016 10:40 AM
Rainmaker
3,986,196
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

Active Rain

Jul 21, 2016 08:00 AM
Rainmaker
1,157,785
FN LN
Toronto, ON

It changes over time as social media platforms come and go and change.

 

Jul 21, 2016 05:45 AM
Rainmaker
797,407
Liz Wallace
Century 21 Sherlock Homes - Rockville Centre, NY
Broker C21 Sherlock Homes, Rockville Centre, LI, N

The company Facebook page works best for us.

Jul 21, 2016 04:01 AM
Rainmaker
4,800,082
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Facebook works best for me, but it's not a lot.

Jul 21, 2016 02:49 AM
Rainmaker
678,768
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

I have found much success on Facebook and Twitter.  And of course, Active Rain!

Jul 21, 2016 02:03 AM
Rainmaker
1,513,143
Raymond E. Camp
Ontario, NY

Mostly wordpress and the "Rain" for real estate seems to get the most calls on a listing.

Jul 21, 2016 12:20 AM
Rainmaker
1,771,867
Noah Seidenberg
Coldwell Banker - Evanston, IL
Chicagoland and Suburbs (800) 858-7917

I would say a healthy combination of all available.

Jul 21, 2016 12:43 PM