John Meussner, #MortgageMadeEasy Walnut Creek, CA 484-680-4852 (Mason-McDuffie Mortgage, Conventional Loans, Jumbo Loans, FHA, 203(k), USDA, VA,)

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Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Dick Greenberg thinks that referring to himself in the 3rd person is a sign of mental distress.

Oct 26, 2016 06:08 AM
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Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Since Anna Banana Kruchten and Lyn Sims have both referred to me, I guess I should chime in. However, I think I don't really understand the question. 

I prefer 3rd party for bios, because I think it's very difficult for an agent to talk about how superior they are without sounding like a braggart. It can be done, but it's touchy. 

I think letters should be written in the first person, but should always be client-centered. In other words, a letter should say "you" far more than it says "I."

As for blog posts and web pages, it depends upon the content. If you're saying "Here's what we (or I) can do for you, it should sound as if it's you speaking, no matter who did the writing.

If it's a community page and you have an opinion or a story about a particular place, that should also be you speaking - even if you've hired a writer to plug your words into copy they've written. 

If you're doing a localism post and talking about your own experiences and impressions, of course it should be coming from you - first person. 

Oct 26, 2016 09:36 AM
Rainmaker
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Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

What does Jimmy think?

Oct 26, 2016 08:48 AM
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Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Gabe Sanders agrees with you.

Oct 26, 2016 06:01 AM
Rainmaker
543,912
Eve Alexander
Buyers Broker of Florida - Orlando, FL
Exclusively Representing ONLY Orlando Home Buyers

I think that marketing should be 3rd person.

No one cares what you have to say about yourself, however they do care what others say about your services...which is why consumers look for "reviews".

Eve

Oct 26, 2016 04:12 AM
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Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Pat Kennedy thinks this is a dumb idea - Pat can spot this stuff a mile away.

Oct 26, 2016 01:49 PM
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Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker and Attorney Licensed in DC, MD, VA,

Lise Howe agrees with John Meussner- but Lise Howe tries not to have any thoughts at this hour

Oct 26, 2016 01:36 PM
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Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Bob Crane is humored by this and feels that we all can do what we please, as long as we dont care if anyone wants to read our posts.

Oct 26, 2016 12:14 PM
Rainer
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Val Evans
Scottsdale, AZ

Me thinks you might want to ask this gentleman. He's definitely the expert on writing 3rd person marketing material.

Oct 26, 2016 07:26 AM
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Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Bob Dole says vote for Bob Dole!

Ryan tends to be a fan of the "Royal We" instead of the boring "I" of the prolitariate.

Oct 27, 2016 09:12 AM
Rainmaker
863,796
Les & Sarah Oswald
Realty One Group - Eastvale, CA
Broker, Realtor and Investor

Sarah is too confused to even try to answer the question. However, she said that you have a point about it being a bit impersonal.

Oct 27, 2016 12:35 AM
Rainmaker
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Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

LOL - I'm with Dick Greenberg on this - however, it is appropriate for some types of marketing and works very well

Oct 26, 2016 10:26 PM
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Tony and Suzanne Marriott, Associate Brokers
Haven Express @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Marte Cliff nailed this one!

Oct 26, 2016 10:00 PM
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Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

John Meussner , I liked Dick Greenberg's answer.

Oct 26, 2016 03:32 PM
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Fred Griffin, on leave of absence from ActiveRain
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

      Fred thinks that 3rd party sounds too abstract.  Make it personal, about you (2nd person) and me (1st person)!

Oct 26, 2016 12:16 PM
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Anna Banana Kruchten CRB, GRI, WLS
Phoenix Property Shoppe - Phoenix, AZ
603-380-4886

Anna Banana thinks the same way the Mr Meussner thinks! And she also knows for sure that Marte Cliff thinks so too!

Oct 26, 2016 08:55 AM
Rainmaker
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Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

I attended two LIVE RAINCAMPS . At both of them ,Ben & Bob said that you might want to consider hiring some college students to help you write your Localism blog posts . Many ad agencies write copy for their clients to use to promote their business .

Oct 26, 2016 07:58 AM
Rainmaker
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Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

John,

Goes in the same category with this, So I said to myself, "Alexandra, what do you think we should do!"  HATE IT!  It is phony and pretentious, even the most pretentious people I know who are Phi Beta Kappa's on this subject do not do that.  A

Oct 26, 2016 06:10 AM
Rainmaker
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Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

What you've written gives me the creeps. I can't remember what 'person' we should write in but I know it's important. 

I listen to what Marte Cliff has to say.

 

 

Oct 26, 2016 05:12 AM
Rainmaker
2,474,439
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Has it not been said that "three" is a crowd? Please let John Meussner know

Oct 26, 2016 05:07 AM
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Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

For me I like more personal marketing and relationships. If it is too generic I feel like just one of the crowd. With the personal touch it feels custom-made for me and my situation.

Oct 26, 2016 04:38 AM
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JoAnn Moore
The Mortgage Market of Delaware - Georgetown, DE
Home Loans in Delaware

I think it works very well if a person introduces you to someone that may need your services. Like at a Chamber of Commerce networking event, I like to introduce people to each other and be the connector.  It's nice when people also do the same for me. 

Oct 26, 2016 04:20 AM
Rainmaker
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FN LN
Toronto, ON

I like Marte Cliff's answer.

Oct 27, 2016 09:06 PM
Rainmaker
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Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Geneva Financial, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

NEVER; it must be personalized from my own mind, well, that is, if I have any mind left after reading all the UT RE Student repetitive questions.

Oct 27, 2016 12:34 AM
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Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Debbie Gartner asked what would Jimmy do and for those unfamiliar with Jimmy --- check out another classic Seinfeld episode.

Oct 27, 2016 12:26 AM
Rainmaker
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Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I agree with you.

Oct 26, 2016 10:15 PM
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Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Do what you need to do to create successful materials.

Oct 26, 2016 09:17 PM
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Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

I don't care for it. 

Oct 26, 2016 08:58 AM
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Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Most people want to hear your 'voice' when reading.  I don't agree with using 3rd person - it doesn't sound sincere to me.

Oct 26, 2016 08:54 AM
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Harry F. D'Elia
RentVest - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

I prefer personal marketing here

Oct 26, 2016 08:35 AM
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William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

I prefer 1st person.

Oct 26, 2016 07:54 AM
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Liz Wallace
Century 21 Sherlock Homes - Rockville Centre, NY
Broker C21 Sherlock Homes, Rockville Centre, LI, N

I also think they should be personal.

Oct 26, 2016 06:36 AM
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Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

 I think 3rd person marketing is the proper way....

Oct 26, 2016 06:22 AM
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Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living

It sounds a bit detached to me!

Oct 26, 2016 04:57 AM
Rainmaker
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Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

John Meussner I have to agree with Mike & Eve Alexander . The first person marketing should come when you meet face-to-face.

Oct 26, 2016 04:48 AM
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Ken Lapp
Top Agent Internet Marketing - Vancouver, BC
Internet marketing for Real Estate Agents

Lol, I like the way you asked the question! We had this discussion in the offcie the other day. We think that is good to have a mixture of both (i.e on a website homepage): 1st- person copy (approachable, personal), and 3rd-person(trust signals, approval).

Oct 26, 2016 04:42 AM
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Andy Madrid
Hawaii Coast Realty, LLC - Kailua-Kona, HI
Expertise, Professionalism, and Service

I'm with you on this one.  I dont care for 3rd person marketing, it's almost like the royal "we".  It can come off a bit condescending.  

Oct 26, 2016 04:14 AM
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Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

I am a whatever works person but I do think if you do 3rd person marketing it should be a bundled service system.

Oct 26, 2016 04:03 AM