Devon mann, Investing (KWBHG)

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Ambassador
3,913,356
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

It depends on how well they know you and like you. Seems to be a bit pushy to just start sending them a letter simply to ask for business and referrals, especially if you have not stayed in touch, so I would provide something else of value. It could take a while to see results.

Oct 26, 2016 07:52 AM
Rainmaker
1,277,369
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

It depends on many many factors... the message, the strength of your data base, your relationship with them, their perception of your expertise.... etc, etc, etc.

Oct 26, 2016 06:41 AM
Ambassador
2,344,189
Fred Griffin presently on Leave of Absence
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Make it more personal... phone call, coffee, etc.

Oct 26, 2016 12:17 PM
Ambassador
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Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Somewhere between a day and an eternity.

Depends on the letter and the database quality.

 

Oct 26, 2016 12:04 PM
Rainer
3,857
Gray Marino
Title Guaranty of Hawaii - Wailea, HI

Great question.  Direct Mail has an average success rate of 2%, which increases on every follow up piece of mail. 

Many factors go into the 2% success rate, however the basics are said to be.  60% of the success rate is directly proportional to whom you are sending to, 30% comes from the offer, and 10% comes from the Call-to-Action.

Give your clients something of value to increase your success rate.  

Oct 26, 2016 10:18 AM
Rainmaker
3,166,155
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Bob Crane has this one covered. From here to eternity!

Oct 26, 2016 11:33 PM
Ambassador
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Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Devon mann - I'd recommend do it systematically. There is no guarantee when you'll see the results.

I am coached by Buffini & Company - and they have an excellent system for this.

Oct 26, 2016 03:26 PM
Rainmaker
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Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Read the Millionaire Real Estate agent to see the answer

Oct 26, 2016 07:51 AM
Rainmaker
822,488
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

Depends - if your wording is spot on you could receive responses very quickly if not, perhaps never

Oct 26, 2016 10:24 PM
Rainmaker
3,049,871
Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Bob Crane nailed this one!

Oct 26, 2016 09:58 PM
Rainmaker
199,711
Foster Smith Summerville
Carolina One Real Estate - Summerville, SC
Summerville & Charleston Homes for Sale SC Realtor

Wow, great answers. I remember doing this 20 years ago when I first started. I will say, it was a different time then. There is much more competition right now for your sphere of influence. I have two nephews that just went into real estate and my cousin runs his own real estate company, so lots of lap overs. :) My advice is stay involved in community whether that be church, community events, societies, hobbies etc...Make sure people know you are in real estate, and then just let it sit. Internet leads and marketing helped me through my middle years and now I am reaping past clients, word of mouth referrals and the benefits of being in business a long time. I continue to do all of the things I've always done (internet/marketing etc.). Good luck!

Oct 26, 2016 09:45 PM
Rainmaker
5,263,384
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

If your letters are considered as junk mail, do not expect any response. Start sending hand written notes that have meaning and meet face to face with several of those people each day. 

Agents who act like they are entitled turn off their prospects.

Oct 26, 2016 09:13 PM
Rainmaker
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Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

 Are you skilled enough to represent people whose life saving depends on the outcome of your skills and knowledge?  Until someone has a good track record few want to find out if you are good or not. In our area, everyone has a relative or sibling who has a realtor or broker license.  My gardener and painter both list or show homes.

Oct 26, 2016 10:10 AM
Rainmaker
3,977,611
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

It depends on if they now of any one that is looking to buy or sell

Oct 26, 2016 07:50 AM
Rainmaker
4,796,451
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

It will depend on what your write and who you write it to.

Nov 01, 2016 12:03 AM
Rainmaker
3,064,354
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Could be a day or years

 

Oct 29, 2016 01:51 AM
Rainmaker
4,019,861
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I have never ASKED for business, but have regular conversations with my sphere, which gives me business.

Oct 28, 2016 06:48 AM
Rainmaker
1,157,264
FN LN
Toronto, ON

It depends on many factors.  There is no one answer.

Oct 27, 2016 09:06 PM
Rainmaker
1,210,544
Ryan Huggins - Thousand Oaks, CA
www.HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Exactly: 16 days, 12 hours, 43 minutes and 16.3 seconds.

 

There is no hard and fast rule.  You may get someone who just had a buddy ask them or it may take years.

Oct 27, 2016 07:57 AM
Rainmaker
1,521,221
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Geneva Financial, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

Perhaps never

Oct 27, 2016 12:33 AM
Rainmaker
863,526
Les & Sarah Oswald
Realty One Group - Eastvale, CA
Broker, Realtor and Investor

It depend when they need your services. Provide a valuable information about the market and keep them on the hook till they are ready to call you.

Oct 27, 2016 12:33 AM
Rainer
53,583
James Call
RealtyCandy.com - Saint George, UT
RealtyCandy - IDX Broker WordPress Lead Nurturing

Devon, 

If you are asking this question here, I assume that you will get almost no leads at all from it. 

http://blog.hubstaff.com/sales-vs-marketing/  is a great article I found about outbound vs. inbound leads. 

I agree with what is in this article. I have seen it in my own business.  

People don't want to be interrupted.  They usually don't want what you have to offer. 

People need to find you. 

So the secret is to find a marketing strategy that helps people who are looking for what you sell to find you! 

Good luck!

Oct 27, 2016 12:29 AM
Rainmaker
2,972,750
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

It depends... but I've never sent such letters to any of my SOI. The get repeat and referral business based on the good service I provided in the past and by staying in touch with my sphere on an ongoing basis.

Oct 26, 2016 11:36 PM
Rainmaker
4,431,972
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

It depends.

Oct 26, 2016 10:13 PM
Ambassador
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Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

That all depends on your letter!

Oct 26, 2016 01:45 PM
Rainer
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Aaron Mtuanwi
LBBM Brokers, Inc - Lawrenceville, GA
INSPIRED TO SERVE Atlanta, GA [Metro Atlanta Area]

Hope it works. Will not know until you try. Do not beat them up if they do not know anyone yet

Oct 26, 2016 01:04 PM
Rainmaker
1,206,297
Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

Depends as others have said in their answers.  Good luck Devon mann 

Oct 26, 2016 11:02 AM
Rainmaker
783,646
Susan Laxson CRS
HomeSmart Professionals - La Quinta, CA
Local Knowledge & Global Network

Already some great responses!

Oct 26, 2016 10:07 AM
Ambassador
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Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Your people in your database have lives so don't expect a quick turn around, and it depends on how they feel about your professionalism and service, as well as do they have someone they know ready to buy or sell?

Oct 26, 2016 09:27 AM
Ambassador
2,188,589
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

There are a lot of factors that come into play. Be consistent and also trying giving them a call...do that first and then follow up with a thank you note. Thank them for taking your call and for the nice conversation. 

Oct 26, 2016 08:56 AM
Ambassador
3,184,190
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Depends upon the database, the message and the quality of the message. If you're looking for a quicker result, begin phoning your sphere.  You don't have to ask for business, just ask about THEM.  They will eventually ask you how the market is and take it from there!

Oct 26, 2016 08:51 AM
Rainmaker
998,775
Corinne Guest
Corinne Guest, REALTOR® | Barrington Realty Company - Barrington, IL
Barrington Lifestyles

Not the way I do business. 

Oct 26, 2016 08:43 AM
Ambassador
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Harry F. D'Elia
RentVest - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

I would say you should have 2% hit rate

Oct 26, 2016 08:33 AM
Rainmaker
729,525
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

Too many variables to predict. Just be consistent with whatever marketing plan you decide to go with.

Oct 26, 2016 08:14 AM
Rainmaker
2,423,734
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Depends on your relationships with them....

Oct 26, 2016 07:38 AM
Rainmaker
1,523,566
Sybil Campbell
Long and Foster REALTORS® 5234 Monticello Ave Williamsburg, Virginia - Williamsburg, VA
REALTOR® ABR, SFR, SRES Williamsburg, Virginia

It is hard to say, just keep in touch with everyone and hope for the best!

Oct 26, 2016 07:29 AM
Rainmaker
382,577
Lynnea Miller
Bend Premier Real Estate - Bend, OR
Premier Real Estate Service in Central Oregon

This so depends on your database. In some cases, it may happen immediately. In others, it may take 10 tries before you get a result. In many cases, nothing will come of it.

Oct 26, 2016 07:15 AM
Rainmaker
743,237
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Devon,

Results are directly related to the craftsmanship exhibited in the creation of the message.

Since you are writing to those you know and who know you, results may occur more quickly if you 'connect' your message to their favorable memory of their journey and passion with you.

Then share this new direction in your life. The opportunity to change the lives of others in a meaningful way. Share how you FEEL. The uncertainty of a new direction. The honor of calling them friend.

AND be very, very, very clear regarding what you want them to do next. This is not as simple as you might think. If you are clear, if your message resonates, results will be immediate.

Best of success,

Annette.

 

Oct 26, 2016 06:31 AM
Rainmaker
534,200
Tony Lewis
RE/MAX of Valencia (Hall of Fame) 30 year Valencia Resident - Valencia, CA
RE/MAX Valencia, Stevenson Ranch, Santa Clarita

Depends on the size of your database. Also the quality in it. Past clients respond most often. 

Oct 26, 2016 06:29 AM