Charlie Harrison, Are you ready to buy or sell today? (The Bluefield Group)

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Rainmaker
1,080,353
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

These are all labels created by fools that want us to behave as such towards a group due to a birth date. I cater to all clients with competence and character and tailor my services to the individual, not the B.S. label. 

Dec 14, 2016 06:10 AM
Rainmaker
5,445,187
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

We handle everyone the same, give or take a buck!!!

Dec 14, 2016 06:31 AM
Rainmaker
3,582,109
Richard Weeks
Dallas, TX
REALTOR®, Broker

I cater to investors who buy 5 houses a year as opposed to a buyer who buys 1 house every 5 years.  I will worry about catering to millennials when they start investing in real estate, and the first step is to move out of their parents house.

Dec 14, 2016 06:20 AM
Rainmaker
5,986,366
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

I do not worry about generational labels. Everyone is treated the same with special attention to their personal needs.

Dec 14, 2016 06:15 AM
Ambassador
3,774,316
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

As Thomas J. Nelson, Realtor, CRS said, I cater to the individual - it they like to text, I text...same with phone calls and emails. Most of my millennials want to text and hate the phone calls so, I oblidge!  I do the same for everyone, regardless of the generation!

Dec 14, 2016 06:25 PM
Rainmaker
1,428,280
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

I have had courses in working with all generations through MCNE, however, Sedona is a 2nd home market and most of my clients are over 45. 

Dec 14, 2016 02:39 PM
Rainmaker
1,316,992
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

I second the outstanding respone by Thomas J. Nelson, Realtor, CRS!  Labels exist only to classify and discriminate.

Dec 14, 2016 10:53 AM
Rainer
221,665
Bob Betel
Allstar Home Mortgage, Inc. - Sweetwater, TN
President, Allstar Home Mortgage, Inc

I assume that you are questioning how to attract each generation, as opposed to how to deal with them. Look at each sector and see how they go about looking and buying a home. Millennials are more online than any other, for example, so target that. Once you get a buyer, treat them the way they want to be communicated with. But always treat each customer the same.

Dec 14, 2016 09:28 AM
Rainmaker
2,904,063
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

I serve people.  All People. All Colors. All Ages ... All .... you get my drift. I cater to the needs of individual people ...  no matter what their age or generation. 

Dec 14, 2016 08:40 AM
Rainmaker
824,830
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

I don't work with much residential, but I love millennials in my niche (CRE). The ones I work with are data-oriented, do a lot of research and consider the consequences of the actions they take, so there is little whining or regret once the trigger is pulled. The value I bring to that demographic is resourcefulness and rapid response. I know where to get the info they need and can get it to them quickly.

Dec 14, 2016 07:28 AM
Rainmaker
100,441
Stephanie McCarty
McCarty Homes - Canton, GA
REALTOR

I believe when you begin working with a buyer or seller part of the discussion needs to be "how do you want to work with me" and take it from there.   I have had some say, I trust you know what you are doing, just update me occasionally and I have had some tell me they know everything and just want me to open doors and answer questions.   I do try to work in the "you don't know what you don't know" conversation once I get to know them and it usually helps to make them relax a bit and engage more.

Jan 03, 2017 12:27 PM
Ambassador
4,852,491
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

I have not adapted anything toward sellint to them, but for the rentals they seem to prefer fb adn pinterest.

Dec 18, 2016 09:12 PM
Rainmaker
4,449,263
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I ask how they want to be in contact, and give them ALL great service, no matter what the age or generation! 

Dec 15, 2016 03:55 PM
Rainer
116,440
Althea Kippes, Esq.
A.T. Kippes, Real Estate Broker - San Francisco, CA
Serving San Francisco to Silicon Valley!

Hi Charlie Harrison feel free to give me a call on this. I just finished writing a detailed article about this and there are lots of things you can do. Targeting your marketing to each of these generations will be a more efficient and cost effective use of your resources.

Dec 15, 2016 05:40 AM
Rainmaker
3,997,779
Dorie Dillard CRS GRI ABR
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

I handle all buyers and work pretty much the same .

Dec 14, 2016 07:45 PM
Ambassador
2,492,188
Fred Griffin Tallahassee Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Hi, Charlie.

     Millennials are online.  If you want to reach them, you need to be there, too.  And not on Facebook... that is where their parents hang out!

Dec 14, 2016 05:57 PM
Ambassador
3,716,508
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

I'm not seeing all that much difference!  They are both looking for the same thing in most cases, and they respond the same way to the same staging. And they often have the same preferences in the mode of communication.  And both love me because I preview a lot and am better than a virtual tour!

Dec 14, 2016 05:27 PM
Ambassador
2,740,982
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

Understanding your avatar is the key to success in real estate as well as any other business. Of course you treat all your buyers and sellers with respect and all the other virtues commenters are expounding on here. 

That being said, I think you were actually referring to: how do you market to the millenial segment? 

In order to market to the millenials- you must learn where they hang out, how they communicate, where they work,  what their hobbies, family life, etc is all about. I teach an entire module on discovering your avatar. 

Where we are there are not many millenials buying homes, they can not afford them and many are living with their parents. In other areas of the country where there are more affordable homes and better job markets - millenials might be buying. I just read the Chicago housing reports for one of my broker clients and it said that millenials won't be buying in 2017 due to their lack of income. 

We will stick with the baby booomers here;) 

NAR also has some marketing ideas to market to millenials. 

Dec 14, 2016 04:38 PM
Rainmaker
1,599,588
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Lend Smart Mortgage, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

All the same to us; we don't cater. We are not a restaurant.

Dec 14, 2016 03:51 PM
Ambassador
3,985,488
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

I listen, confirm what they want and what their needs are and give them 110% service. Age doesn't have anything to do with it.

Dec 14, 2016 03:06 PM
Ambassador
4,307,769
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Charlie Harrison - the personality can be divided into four types - DISC. And each generation has something similar and something different.

Morph yourself according to their personalities and not by the age group.

Dec 14, 2016 02:59 PM
Ambassador
3,377,440
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

 The millennial's that I've been working with seem to be buying smaller homes and the baby boomers seem to be selling their bigger houses and also buying smaller homes For cash..

Dec 14, 2016 02:18 PM
Rainmaker
4,433,021
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Treat everyone the same.

Dec 14, 2016 01:44 PM
Ambassador
2,216,058
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

It's business as usual for me. 

Dec 14, 2016 01:17 PM
Rainmaker
671,340
Brian L. Sirota, Esq.
Bristar Realty (Realtor/Attorney) - Orange, CA
For Solutions: (714) 501-7660

Every individual is unique;  every family has its own unique dynamic, and every transaction is unique.   And since all generations heavily utilize the internet, a demographical undertaking in the pursuit of business (for Realtors anyway), may be over-thinking it.

Dec 14, 2016 11:20 AM
Rainmaker
3,538,463
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

More on line stuff for them

 

Dec 14, 2016 10:36 AM
Rainmaker
479,753
Lynnea Miller
Bend Premier Real Estate - Bend, OR
Premier Real Estate Service in Central Oregon

With millennials you have to learn how they want communication - often via text - and agents must understand that they research. How are your yelp reviews? What does your profile look like on Zillow and Trulia? Are you getting testimonials? All these are extremely important to millennials. 

Dec 14, 2016 10:11 AM
Rainmaker
4,798,978
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I treat them all with kindness, honesty and my best efforts to fulfill their desires.

Dec 14, 2016 09:34 AM
Ambassador
1,706,758
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

We build ADA compliant single story homes now to accomodate not just the boomers but the Gen Xers coming up. We build town homes in Gen Y preferred locations.

Dec 14, 2016 09:32 AM
Rainmaker
428,323
Susie Kay
Ultra Real Estate Dallas Fort Worth - Plano, TX
North Dallas Specialist

I cater them the same way as the baby boomers. They may have different need such as needing a home in a specific school, baby boomers sometimes downsize or upsize especially when they have parents that they cared for living with them and grown up kids with them as well. It's this sandwich community.

Dec 14, 2016 08:45 AM
Rainmaker
3,985,587
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

I treat them like want to be treated...

Dec 14, 2016 07:40 AM
Rainmaker
5,012,304
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Charlie,

Branding in generalities such as baby boomer and millenials is a sure way to get nowhere.  Each buyer is an individual with specific desires and needs that has nothing to do with age groups.  I know baby boomers who are upsizing for instance, and wanting to live the urban lifestyle as some millenials want to....A

Dec 14, 2016 06:58 AM
Rainmaker
888,297
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

It's all the same for me. Every one gets treated the same and gets the same great service

Dec 14, 2016 06:53 AM
Rainmaker
3,738,150
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Thomas J. Nelson, Realtor, CRS answered it well.  

More true interaction.  Less B.S.   

Dec 14, 2016 06:50 AM
Rainmaker
1,515,978
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

What Thomas J. Nelson, Realtor, CRS .  I've never fit into or conformed to a label, so I try not to label others.

Dec 14, 2016 06:44 AM
Rainmaker
832,578
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

I first determine what they respond to most passionately.

Themes such as:
"Work hard and you will ultimately succeed.'
"Winning must involve everyone."
"As a people sharing a planet in common, we must act responsibly."
"Make my little light shine"

Once identified I can avoid talking about the millionaire criminals in the NFL.

Dec 14, 2016 06:16 AM
Rainmaker
3,717,373
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Thomas Nelson nailed it! Nuff said!

Dec 14, 2016 06:15 AM