To be perfectly honest, I pay absolutely no attention to these ads and when I actually watch the Super Bowl (which is rarely) I do other things during the ad breaks and half-time show. So they are wasted on me.

Wow, this must have cost a ton to make as well.

No, this would not make me use Wix for a website, but it would make me want to find that chef and try some of his food! Which is supposed to make me want to use the website that made him famous, but it wouldn't.

They spent too much for my tastes since I don't watch the SB LOL

I am not generally sold on TV ads.  I am with Nina Hollander on this. Commercials are when  I get up to fill my glass or otherwise do something else. 

Jeff Pearl It might have made a good commercial for Jhoon Rhee. I thought Wix got lost in the mix.

I love the ads. And I imagine the market researchers for these companies can attribute a commensurate boost in sales that exceeds the cost for those ads or they wouldn't buy them.
Any ad where Jason Statham is beating up the place works for me, by the way.

That's a great question

It takes money to make money and just the free press from being over the top with a good ad or just the sheer size of the budget. The cost divided by the eyeballs and eardrums you get in the right demographic is everything. Two ads, frequency increases the retention. If they stand out and are good ads. "What are you wearing Jake from state farm... ahhh khakis. She sounds like a guy.." We relive the ads and study, like the good marketing right?

They must think so

I think some companies take risks doing these VERY expensive ads, and cannot imagine Wix would have that many sign up because of this ad.

Thanks for sharing this link.

What is the rate of return, I don't think WIX will meet the cost...

This q is the first I have ever heard of Wix, apparently the money was wasted as far as I am concerned.

Jeff Pearl - I never understood why someone should pay so much for just a 30-second spot during the super bowl!

People remember the ads - not the product and that is what they are looking forward to, let them spend.

I can't imagine it pays for itself unless they have a very memorable ad.

Ads are for entertainment in my book

I think Ron and Alexandra Seigel are right..it's all about branding. If there are good ads..people talk about them and I guess they talk if their bad! LOL!

I don't watch the Superbowl or the ads.

I like what Heinz did this year.  No commercial.  All the money they would have spent on it goes to the employees with the day off they gave the company on the day after the super bowl.  I saw it on Good Morning America.

That's smart marketing and a great employee benefit.

I do not know what is Wix....but I'm sure it is a big deal for any business to have the add opportunity during Super Bowl. 

it must be since companies spend the $

They must be worth it since companies continue to compete for the spots year after year. If they go viral it can be great exposure. This particular ad does not compel me to use wix. I agree with Michael, the ease of the site got lost in too much action. -Kasey

It is not possible for me to determine whether those ads are worth it for the companies without knowing their goals and objectives and having relevant data to analyze the results.

I don't pay much attention to the ads.... Lady GaGa will be worth watching and listening to....

Jeff Pearl 

My friend worked at an online business training company-earning credentials. It had more employees than students. During the Super Bowl, it spent $1M+ on advertisement. The inquiries overwhelmed the system. A few signed up but never paid for.   A month later the entire marketing dept received their pink slip together. It produced zilch result.  

No idea.

Jeff,

These ads are for branding themselves, rather than selling anything in our opinion.  A

Any ad with Jason Statham would get my attention!!!   lol

I kind of think they wasted their money on this ad. By trying to impress and win some kind of Super Bowl ad competition, they missed the mark on the ease of building a website with Wix. 

$5,000,000 for 30 seconds seems high to me!

Hey if it works then great, but as Seth Godin says, regardless of marketing you need to be a Purple Cow.

If I were in a website mindset, of course it would.  Such branding has proven effective since the day Madison Avenue earned a reputation.

I would go to WIX.com, CREATE a FREE Website, and if I didn't go crazy in the process, submit my credit card number.

I know most TV ads are far too costly

It did make me aware they even existed, so if they can get  enough new clients, i say yes

I guess it is worth it, otherwise why would they spend the money?

Probably not for me!

Just think there is a show for the ten best Super Bowl Ads each year so in case you missed it; it will be back next year!

Go. Daddy. Go.   Ooooops.

I assume they must believe so or they wouldn't continue to pay these amounts

It's a Jason Statham movie with the gal who played Wonder Woman in Batman v. Superman.  Of course it's the most watched.  The wix part is incidental.