Dave Zirnhelt, Online Marketing & SEO Expert for Real Estate Pros (Snap Up Real Estate)

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Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

every area is different....hence, real estate is local!!!

buyers go online to find property.... 

homeowners find an agent offline more often than online.... on occasion, they'll google free market analysis in a town, state.... direct mail marketing is what most homeowners respond to... 

Mar 08, 2017 03:44 PM
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

We just got two listings last month from homeowners who need to do a short sale. We hardly have any short sales in our area anymore so we have not had a lot but I kept all our short sale sites on line because the time will come again. 

Blogging works great to get listings. All I did in 2007 when the market busted was blog about short sales - and this was at the time that in 2008 over 10,000 agents left the business in our area- many going bankrupt, we listed their homes for sale as short sales. We were the top 1-  2% closers in our MLS in a time when no traditional listings would sell because we knew how to do short sales. That was just from my ActiveRain blog. 

So if you can find a niche that is underserved in your market- blog about it, a lot. I have over  1,200 articles just about short sales. 

We also get listings from people finding our equestrian site. We have a $1.8 million listing where the divorce attorney found us on the internet that we specialize in this niche, he loved what he saw and had his clients list their horse ranch with us. 

You won't get as many, but the ones you do get, call you and once we have them on the phone, we have our foot in the door. 

We do expired listing marketing with mailers. And we network. 

Mar 09, 2017 03:28 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

I also agree with Barbara Todaro comment.

Mar 08, 2017 04:49 PM
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

I agree with Barbara Todaro .

Mar 08, 2017 03:57 PM
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

Barbara Todaro - words of wisdom to live by

Mar 09, 2017 09:39 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Who can argue with Barbara Todaro, the marketing guru?

Mar 09, 2017 08:41 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

I have to agree with Barbara Todaro on this.


Mar 09, 2017 08:40 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Barbara Todaro nailed this one!

Mar 09, 2017 04:59 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Follow the blogs by Barbara Todaro

Mar 09, 2017 04:35 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

Skip the adds and concentrate on blog posts geared toward sellers.

  • How to prepare your home for sale
  • How to stage your home for a quick sale
  • How to ...
Mar 08, 2017 05:04 PM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

    Summoning  Katerina Nestor & Katerina Gasset and Anita Clark and Debbie Gartner

   Perhaps they can advise you on something other than building a WordPress site and SEO'ing it to page one of the SERPs.

Mar 08, 2017 04:31 PM
John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Dave Zirnhelt I think Barbara Todaro has the good answer.

Mar 08, 2017 04:20 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


We wholeheartedly agree with Barbara Todaro .  What works in one neighborhood does not work in another in the same city.  All real estate is local.  A

Mar 08, 2017 04:14 PM
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Barbara Todaro nailed it!  I think a lot of agents use FB ads for that as well but, I'm seeing it from numerous agents in my area and think it's a pretty saturated method of seeking listings.  

Mar 08, 2017 04:03 PM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

As Barbara Todaro mentions .. real estate is local. What works in one area may not work in another.  As the online Marketing & Expert for Real Estate Pros - I am sure you will figure it out.


Mar 09, 2017 08:12 AM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

You are asking for the "magic bullet" that many an agent seeks. My advice is fine the one your local neighborhood or farm tends to use.

Mar 09, 2017 07:53 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

If I were you, I'd google the search words for this and see what comes up.

Mar 09, 2017 03:21 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

I think it will really depend on the local market. Not sure how well ads are going to wotk to attract sellers online

Mar 08, 2017 08:49 PM
Peter Mohylsky. Broker -BRIX REALTY
Miramar Beach, Florida - Santa Rosa Beach, FL

No existing effective software for this purpose to the best ofmy knowledge.

Mar 08, 2017 07:48 PM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

If you are with a franchise company they may offer some otherwise go look through other agents sites and get ideas and design your own in Canva.

Mar 08, 2017 07:17 PM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

You might be better just boosting listings on FB !

Take a peek at   lancaster4sale.com

Mar 08, 2017 05:06 PM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

Home owners looking to sell are rarely Googling looking for an agent in cyber space. For me, Referrals is number 1 followed by my Active Rain blog. Produce a blog with info for sellers in your area and they will find you. Buying leads is a waste of time and money. Direct mail is a great way to introduce home owners to you as well. 

Mar 08, 2017 04:15 PM
Lynnea Miller
Bend Premier Real Estate - Bend, OR
Premier Real Estate Service in Central Oregon

Facebook.  Relatively inexpensive, targeted to your market, and reaches many.

Mar 08, 2017 04:15 PM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563


Mar 08, 2017 04:00 PM
Robert Newman
Inbound Real Estate Marketing L.L.C. - Buffalo, WY
Creating Enduring Online Marketing Results

Here is a blog post with 25 examples of real estate ads. Good luck.

Mar 09, 2017 01:21 PM
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Paperless agent has some examples.  Also look at your local competition is doing, it's called competitive research and legal to do so.

Mar 09, 2017 10:11 AM
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Lend Smart Mortgage, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

We are working on that right now, but not for Canada.

Mar 09, 2017 06:35 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Search the Internet, I'm sure there's plenty out there.

Mar 09, 2017 06:24 AM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

What I read is an effort to be separated from your money.

Of course you can purchase system programs and blast a message to all of Victoria and you will get a response. I will predict slightly less that 1%.

That response rate  is profitable!

However, every agent is searching for the 'secret word' the 'hidden code' the 'magic pill' that will make life easier because more money can solve many problems. Chasing those vapors play into the hands of those selling their systems.

What you are wanting to know is "What's on the mind of those owners who represent your preferred client profile." Ask them!

You have access to many direct means of getting owners to reveal their top of mind issues in regards to selling their property. Your choice is whether you believe you have more time or money.

Are the issues trust or risk or speed or price or professionalism or agenda or approval or cause or uncertainty?

Now you have two incredibly important elements: 1 a defined  client 2. a what's on their mind priority list. (this list will serve you for years.)

Let's assume the #1 issue was the cost of selling.

You really don't need to be a brain surgeon to know the ad to run with in multiple media systems.

If you do not invest in your own research, you will be investing in someone else's financial growth program.


Mar 09, 2017 06:06 AM
Gloria Valvasori, Accredited Senior Agent
REAL Experience | REAL Commitment | REAL Results!

My experience has been that buyers go online to search out a property... and will sometimes call the listing agnen.. I get a good majority of my Sellers thorugh referrals from previous clients, or repeat clients.

Mar 09, 2017 05:29 AM
Nathan Gesner
American West Realty and Management - Cody, WY
Broker / Property Manager

I'm parking to watch the answers.

Mar 09, 2017 05:24 AM
Harry F. D'Elia III
RentVest - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

check out Brivity

Mar 09, 2017 04:49 AM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Dave Zirnhelt - BRIVITY is what I can think of. Of course, there are few more around.

Mar 08, 2017 10:30 PM
Dave Zirnhelt
Snap Up Real Estate - Kamloops, BC
Online Marketing & SEO Expert for Real Estate Pros

Thanks for all the input.

So no one on here has used specific ads to attract listing clients?

Mar 08, 2017 07:39 PM
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Dave - Not sure I can help out with this one.

Mar 08, 2017 05:47 PM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

I think the Facebook answer might be one but it needs to be extremely targeted.

Mar 08, 2017 04:18 PM
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

Your ads should mirror you local sreal estate.

Mar 08, 2017 03:51 PM