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Rainmaker
2,397,642
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Be very specific, ensure you target a particular demographic and area, and definitely have a call to action. For ads I typically average $6.50 per lead (roughly 3 leads for each $20 ad). The conversion rate last year, turning those leads into clients, was 23% (that does not include those who are on hold while cleaning up finances, saving downpayments, etc.). The rate is lower for article boosts but the goal there is more funneling (to my WP site) than actual lead gen.

Mar 23, 2017 03:44 PM
Ambassador
2,560,020
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

     Anita Clark has already replied.  Be sure to join her group,  Facebook Fridays

    If you need more expertise, Debbie Gartner and Katerina Nestor & Katerina Gasset can advise.

    Lynnea Miller also gave some great advice in her answer on this page.

Mar 23, 2017 05:48 PM
Rainmaker
1,206,369
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

Targeting your database within Facebook and then local demographics. 

I spend $5.00 and it lasts 2-3 days and tends to work.

I spent $20.00 on a rental listing in January and got inundated with calls within 3 hours!

Mar 23, 2017 07:41 PM
Ambassador
4,173,337
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Anita Clark is the expert in this department!  Great advice/information from her!  As always, thanks Anita!

Mar 23, 2017 09:37 PM
Ambassador
3,986,660
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I target a specific area and demographic. So far I cannot attribute a direct sale but am still developing the leads and have had more likes. This will all eventually lead to business and dollars.

Mar 23, 2017 07:27 PM
Rainmaker
543,818
Lynnea Miller
Bend Premier Real Estate - Bend, OR
Premier Real Estate Service in Central Oregon

Target your ads to the geographical area and demographic that fits your client base. Facebook ads are cheap in comparison to other internet ads and have so much exposure. And you only get charged when someone clicks on the ad, so you are seen by many with potential little cost.

Mar 23, 2017 04:09 PM
Rainmaker
563,329
Maria Sapio
Keller Williams of Central PA - Carlisle, PA
Real Estate Agent- Carlisle, PA. Mariasapio.com

I have boosted my Fb posts - I think it helps to 'spread awareness' since you can target your recipients...  

Mar 23, 2017 03:16 PM
Rainmaker
5,489,261
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Andy,

Anita Clark gavee you the answer. A

Mar 23, 2017 07:53 PM
Rainmaker
4,163,455
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Anita is the Queen of Facebook! Thank you for your great answer!

Mar 23, 2017 06:55 PM
Rainmaker
5,571,077
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

we're listing agents and our listings come from direct mail marketing.....

Mar 23, 2017 06:20 PM
Rainmaker
6,500,669
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Follow the blogs by Anita Clark for good advice.

Mar 23, 2017 04:37 PM
Rainmaker
3,315,849
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

Boosting is the only way to get business pages in front of people as they block them. I use my personal page for business more and more and get a great response

Mar 23, 2017 04:24 PM
Rainmaker
4,799,481
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Anita Clark may know.

Mar 24, 2017 05:25 AM
Rainmaker
1,831,720
Anthony Acosta - ALLATLANTACONDOS.COM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

I do not pay 

Mar 24, 2017 04:36 AM
Ambassador
4,312,753
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Andy Fulton - select your target wisely. Use 'boosting' as compared to getting leads sometimes. Have a clear call-to-action and proper auto-responder and follow-ups.

Good Luck.

Mar 23, 2017 10:42 PM
Ambassador
3,030,043
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

I am zero help here.  I have never used FB ads for lead generation.  I have clients that came to me from my FB Business Page but not from ads. 

Mar 23, 2017 04:08 PM
Rainmaker
532,653
Steven Nickens
Wailea Realty - Wailea, HI
R(S)GRI ABR, Maui Real Estate Hawaii

I think it is effective and low cost to run a campaign for a week in a targeted area.

Mar 23, 2017 03:31 PM
Ambassador
5,329,286
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

I get plenty of response from fb without paying them anything.

Mar 23, 2017 03:24 PM
Rainmaker
1,632,842
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Lend Smart Mortgage, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

We do not pay for social media advertisements

Mar 23, 2017 03:17 PM
Ambassador
4,542,480
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Interested to see what others say

Mar 23, 2017 03:11 PM
Rainmaker
4,125,326
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Since I don't use Facebook for business, tha answers will be interesting!

Mar 23, 2017 03:08 PM
Rainmaker
3,985,831
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

I don't pay for adds on FB

Mar 23, 2017 02:50 PM
Rainmaker
1,707,397
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Always interested in a question like this so I will park for awhile.

Mar 23, 2017 02:48 PM
Rainmaker
1,044,289
Dave Martin (703) 585-4687
Fairfax Realty - Fairfax, VA
Making Realty Dreams a Reality #WeWillGetYouHome

I will park here and read as I have never had any success with this at all

Mar 01, 2018 04:52 PM
Rainer
177,284
Cheryl Dukes . . . . . Intown Atlanta
Solid Source Realty, Inc. - Atlanta, GA

I dabbled a bit with facebook ads. Haven't seen any discernable results. Quite frankly, I find the input process for facebook ads difficult to navigate. The program seems a bit jumpy. Maybe my browser is incompatible. So I don't have any best facebook ad practices to offer you.

Apr 21, 2017 07:50 PM
Rainmaker
4,849,555
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I have done a few, with zero results yet, could be doing it wrong.

Mar 26, 2017 09:54 AM
Ambassador
1,616,354
Harry F. D'Elia III
RentVest - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

wow great ideas

Mar 26, 2017 05:52 AM
Rainmaker
3,944,425
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Will Have to see what otheres say!

 

Mar 24, 2017 02:41 PM
Ambassador
3,707,060
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

I don't use them

Mar 24, 2017 02:25 PM
Rainmaker
1,375,992
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Be very careful about how you target your audience.  You can actually violate some fair housing laws (according to studies) by targetting too specifically.

Mar 24, 2017 11:21 AM
Rainmaker
808,797
Kasey & John Boles
Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

I have never used paud advertising, but if I did I would listen to Anita Clark on this one.-Kasey

Mar 24, 2017 09:20 AM
Rainmaker
224,041
Eva B. Liland Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Glad to be of Service 661-714-1643

So far, I have no experience and very little knowledge about placing ads on Facebook.

Mar 24, 2017 06:31 AM
Rainmaker
913,723
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

No clue since I don't advertise there

Mar 24, 2017 06:22 AM
Rainmaker
878,551
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

My FB costs per lead is above $8. 

This is much less than other 'inbound' strategies.

However, the lead to closing ratio is better with the latter group actually making it more profitable.

What this shows me is a need for better nurturing of the FB responses.

ALL of them are better than paying a referral fee to other agents, organizations or companies.

Best practice? If you can not visualize your reader, you will not have the message to which they will respond.

Mar 24, 2017 06:12 AM
Rainmaker
1,711,747
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

Varies but there is a definate trial & error period. I was lucky to be good at it. There is a system that's good from EasyAgentPro that you might find helpful. At first, just sign up for their emails on FB or any marketing really.

Mar 24, 2017 05:27 AM
Rainmaker
3,069,934
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Parked and reading...

Mar 24, 2017 05:10 AM
Rainmaker
598,659
Nathan Gesner
American West Realty and Management - Cody, WY
Broker / Property Manager

I am intrigued by it but have not used it. I'm in a small community and it doesn't seem necessary because everything spreads word-of-mouth already.

Mar 24, 2017 04:52 AM
Rainmaker
872,541
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Andy - Thanks for asking this question, and I am also glad that Anita Clark decided to respond. I personally have not used FB ads, but might if I create the right marketing plan.

Mar 23, 2017 11:35 PM
Rainmaker
1,512,129
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

I did not use FB ads yet....I know I know it is time to catch up. 

Mar 23, 2017 10:02 PM
Rainmaker
1,157,485
FN LN
Toronto, ON

I don't use paid FB ads.

Mar 23, 2017 09:50 PM
Rainmaker
864,258
Les & Sarah Oswald
Realty One Group - Eastvale, CA
Broker, Realtor and Investor

FB ads have not worked too well for me. However, I am still trying to tune my demographics, category and area selections. Parking for read the answers.

Mar 23, 2017 06:26 PM
Rainmaker
4,433,583
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

No idea

Mar 23, 2017 05:46 PM
Rainmaker
4,018,914
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

There are lots of resources on the web providing this information for different types of real estate objectives that you can check out.

Mar 23, 2017 03:36 PM