Annette  Lawrence , Palm Harbor, FL 727-420-4041, Making FLORIDA Real Estate EZ  (ReMax Realtec Group)

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Rainmaker
1,206,044
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

Yes, I call them Evergreen Posts or my FAQ's.

Mar 29, 2017 08:52 PM
Ambassador
5,329,286
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

Yes, I have dozens of them, and they do bring in clients.

Mar 30, 2017 01:19 AM
Rainmaker
2,397,642
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Yes, many of the articles on my WP site are pillar posts. I am slowly going back through some of the older content and turning those into more epic/how-to/list/etc. articles. It is a slow process that I should have started years ago. Live and learn.

Mar 29, 2017 04:39 PM
Ambassador
3,707,032
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

I am not familiar with that terminology however I was taught in my early days on ActiveRain that a blog post should be between 200 and 250 words to maximize people's attention span .

Mar 29, 2017 01:54 PM
Rainmaker
4,018,875
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Yes, I do. Anything I write is always intentional.

Mar 30, 2017 04:19 AM
Ambassador
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Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Interesting term.

Mar 29, 2017 05:50 PM
Ambassador
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Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Haven't heard this term before. Can't say I have ever written an exhaustive post

Mar 29, 2017 04:40 PM
Rainmaker
5,488,918
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Annette,

We are not into writing Googlish (writing for Google and its bots).  We write to our market, and so far so good.  Our blog is syndicated and reaches over a million people, and no, we don't think they all read it...A

Mar 29, 2017 04:05 PM
Rainmaker
543,818
Lynnea Miller
Bend Premier Real Estate - Bend, OR
Premier Real Estate Service in Central Oregon

I haven't seen this before. Do you have Pillar posts, Annette Lawrence , Palm Harbor, FL 727-420-4041 ?

Mar 29, 2017 03:50 PM
Rainmaker
144,616
Julie Larson Realtor® Sarasota FL 941-882-0322
PalmerHouse Properties Florida - 941-882-0322 | Serving Sarasota, Manatee & Charlotte Counties - Sarasota, FL
When you're thinking of moving...ThinkSuncoast.com

I'm not familiar with pillar posts. From your description, it sounds like a post I sometimes call a resource post - where you've got it all in one place for people to refer to.

Mar 29, 2017 02:37 PM
Rainmaker
5,571,077
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

I don't.... and should.... but probably won't.... I write narratives when I have the urge.... "a thought for the moment" kind of post.... no pillar posts.... 

Mar 29, 2017 02:30 PM
Rainmaker
1,707,397
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Yes I do write 1000 word post.

Mar 29, 2017 03:05 PM
Rainmaker
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Dave Martin (703) 585-4687
Fairfax Realty - Fairfax, VA
Making Realty Dreams a Reality #WeWillGetYouHome

I do indeed use internal and external linking to draw more attention and SEO

Dec 13, 2017 07:59 AM
Rainer
258,899
Mick Michaud
Distinctly Texas Lifestyle Properties, LLC Office:682/498-3107 - Granbury, TX
Your Texas Lifestyle is Here!

I have in the past when I was in construction.  Funy thing is that those posts have over 50K hits each. 

 

Apr 28, 2017 07:02 PM
Rainmaker
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Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

I question I do not.

 

Apr 01, 2017 08:59 AM
Rainmaker
872,541
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Annette - I have not intentionally written pillar posts in the past, but may have a couple of them. Sounds like I should write more of them, so thanks for the idea.

Mar 30, 2017 08:45 PM
Rainmaker
1,375,982
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

The closest I've gotten are the background to my market reports.

Mar 30, 2017 11:25 AM
Rainmaker
596,974
Alexander- Slocum
Premiere Property Group, LLC - Vancouver Washington - Vancouver, WA
Realty Team- Vancouver WA Real Estate

Yes, we have a few, and need to do many more!

Mar 30, 2017 10:00 AM
Rainmaker
142,696
Diana White-Pettis
Bennett Realty Solutions - Upper Marlboro, MD
GRI, CDPE, CNE, WHC Upper Marlboro Homes for Sale

Thanks for enlightening me on the term "Pillar Posts"!

Mar 30, 2017 09:59 AM
Rainmaker
2,630,919
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

I write what I write...

Mar 30, 2017 09:51 AM
Ambassador
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Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

Yes. Internal linking and linking structure is an important strategy not only on posts but on pages as well.

Mar 30, 2017 08:42 AM
Rainmaker
878,451
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

A What is a Pillar Post?

A pillar article is usually a tutorial style article aimed to teach your audience something. Generally they are longer than 500 words and have lots of very practical tips or advice. The article "Don't take my word for it...TEST IT!""  could be considered a pillar article since it is very practical and a good “how-to” lesson. This style of article has long term appeal, stays current (it isn’t news or time dependent) and offers real value and insight. The more pillars you have on your blog the better.

Of course if the blog is not indexed to the Internet, like my AR Blog, it won't make much difference in the overall power to attract readers.

Mar 30, 2017 08:13 AM
Rainmaker
1,632,842
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Lend Smart Mortgage, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

Very interesting your use of Heatmaps. Great post!

Mar 30, 2017 06:47 AM
Ambassador
1,616,354
Harry F. D'Elia III
RentVest - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

I do not

Mar 30, 2017 06:42 AM
Rainmaker
913,723
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

No I don't - I write what strikes me at the time - I don't write for SEO I write for my customers

Mar 30, 2017 06:24 AM
Rainmaker
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Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Not familiar with the term, but from what I gather, I do not!

Mar 30, 2017 06:18 AM
Rainmaker
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Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

I know what that is now!

Mar 30, 2017 05:41 AM
Rainmaker
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Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

Until now I did not know what they were called, i just wrote them and knew that they got a great response from consumers

Mar 30, 2017 05:40 AM
Rainmaker
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Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I haven't, but will look into it.

Mar 30, 2017 05:27 AM
Rainmaker
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Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Not very often.

Mar 30, 2017 05:25 AM
Rainmaker
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Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Just a couple

Mar 30, 2017 03:31 AM
Rainmaker
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Paul Antonelli
Antonelli Realty - Saint Cloud, FL
Broker Owner; Antonelli Realty

We write about everything

Mar 30, 2017 02:27 AM
Rainmaker
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Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

Well, I do not write about generic topics, since there is too much information on it, yet, if I hear the same question again and again, I think, it is important to create a blog entry to send it as a follow up to my conversation. 

Mar 29, 2017 09:49 PM
Ambassador
4,312,753
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Annette Lawrence , Palm Harbor, FL 727-420-4041 - the one that we see from Craig Daniels? Not yet! Should write one!

Mar 29, 2017 09:17 PM
Rainmaker
1,145,570
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

I don't. It is hard to determine what it cooking or real motivation.

I do like your photo of yourself.

Sam

Mar 29, 2017 05:22 PM
Rainmaker
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William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

I write simple posts that people can read easily and quick;y

Mar 29, 2017 05:12 PM
Ambassador
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Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

I'm with Barbara Todaro but, mine have been written and I do link to them in other 'narrative' posts that I write now.  They've been written for years and are tweaked about once a year!

Mar 29, 2017 05:02 PM