Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY)

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Rainmaker
144,616
Julie Larson Realtor® Sarasota FL 941-882-0322
PalmerHouse Properties Florida - 941-882-0322 | Serving Sarasota, Manatee & Charlotte Counties - Sarasota, FL
When you're thinking of moving...ThinkSuncoast.com

I showed a house yesterday with this description and it made me laugh (although I do give the agent credit for really trying)...

"When the inner beauty exceeds the outward beauty it creates a magical dance in the heart and that is the case with the gorgeous property."

BTW - when we pulled up in the driveway, buyers didn't even want to go in because it looked so bad on the outside. I guess we'll never know about that "inner beauty".

Apr 16, 2017 08:18 AM
Rainmaker
2,020,150
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

So few TODAY have ever written a classified that the Art has been lost !

Apr 16, 2017 06:46 AM
Rainmaker
5,571,310
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

some don't understand the purpose of marketing....

Apr 16, 2017 06:27 AM
Rainmaker
4,799,481
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Good question.  Lazy is all that comes to mind.

Apr 16, 2017 06:00 AM
Ambassador
1,370,574
Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

I don't write for other agents, but for the public.  As long as it brings in the Buyer, I believe in it!!

Apr 16, 2017 11:47 AM
Rainmaker
1,380,323
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Personally, I LOVE those generic descriptions!  Helps me differentiate myself from the pack.

Apr 16, 2017 09:26 AM
Ambassador
4,557,551
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Won't last, no need to preview, motivated sellers, move-in ready

Apr 16, 2017 07:27 AM
Rainmaker
1,213,606
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

Richie Alan Naggar nailed it...I love it when they say "won't last" and it's 60 days on market.

Apr 16, 2017 07:02 AM
Rainmaker
1,869,435
Anthony Acosta - ALLATLANTACONDOS.COM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

Get a professional writer or have some else read the description to give you feed back.

Apr 16, 2017 05:58 AM
Rainmaker
6,540,604
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Poor wording may not provide marketing success.

Apr 16, 2017 05:45 AM
Ambassador
2,563,851
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Beautiful house on beatiful lot that is to die for, must see, hurry won't last long!

Apr 16, 2017 07:45 PM
Ambassador
5,357,799
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

A never ending challenge for those who limit their descriptions to what fits into a tiny box on the mls or the weekly shopper.

Apr 16, 2017 07:30 PM
Ambassador
3,986,660
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

This one won't last. I think to myself that who wants to buy a house that isn't going to be around much longer.

Apr 16, 2017 06:08 PM
Rainmaker
3,985,837
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

This home is gorgeous.  More and more I see this one

Apr 16, 2017 05:43 PM
Rainmaker
915,773
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

IMO because they can - plain and simple

Apr 16, 2017 04:28 PM
Rainmaker
1,514,305
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

Most annoying: 

Will not last! ( right...)

Motivated seller! ( aren't all of them?)

Do not miss! ( thanks for the reminding)

etc. junk.

Apr 16, 2017 03:58 PM
Ambassador
1,616,354
Harry F. D'Elia III
RentVest - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

They need a class on property descriptions

Apr 16, 2017 03:52 PM
Rainmaker
3,321,246
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

Priced to sell and they have Christmas lights in the picture. Can not wait for those snow pictures come July 4

Apr 16, 2017 01:13 PM
Rainmaker
3,069,934
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Barbara Todaro nailed this one!

Apr 16, 2017 09:59 AM
Rainmaker
1,027,385
Susan Haughton
Long and Foster REALTORS (703) 470-4545 - Alexandria, VA
Susan & Mindy Team...Honesty. Integrity. Results.

I agree with what most everyone else has said but must add my pet peeve:

Granite countertops and stainless steel appliances DO NOT A "CHEF'S KITCHEN" MAKE.  Some people go to far with hyperbole that is just nonsensical and causes disappointment. 

Apr 16, 2017 08:49 AM
Rainmaker
1,715,066
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Some people have no imagination or creativity.  Can you say B-O-R-I-N-G?

Apr 16, 2017 08:07 AM
Rainmaker
5,525,180
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

My favorite, "MUST SEE!"

Apr 16, 2017 07:45 AM
Rainmaker
818,337
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

"A place you can call home". Maybe some of the old, tired expressions still have emotional appeal to some buyers, or it sounds familiar.

Apr 16, 2017 07:19 AM
Ambassador
3,036,937
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

Won't last!!!!!

Apr 16, 2017 07:19 AM
Rainmaker
2,634,037
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Won't Last....or hurry (plus many others) indicates to me no one is in charge

Apr 16, 2017 06:54 AM
Rainmaker
1,456,727
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Andrew Mooers No original thinking or thinking outside of the box to market a property.

Apr 16, 2017 06:36 AM
Rainmaker
3,682,403
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo and Home Specialists

Will Go Fast - and it still says that after 6 months on the market!

Apr 16, 2017 06:27 AM
Rainmaker
4,157,118
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Some never get it! Some just repeat worn out lines!

Apr 16, 2017 06:25 AM
Ambassador
4,200,609
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

I don't understand that either - and they'll repeat what is in the MLS data on every single website the home is found:  4-bedroom, 3.5-bath, 3-car garage...

They easily waste half of their description space using the information that is already in front of the consumer!  Makes no sense to me either, Andrew Mooers!

Apr 16, 2017 06:20 AM
Rainmaker
1,635,442
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Lend Smart Mortgage, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

Seems like the adjectives are all worn out and the public is just as tired of reading them. Happy Easter!

Apr 16, 2017 05:47 AM
Rainmaker
4,054,053
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

They waste it because most agents do not have a marketing background and don't understand that they need to differentiate not just their listings but also themselves.

Apr 16, 2017 05:45 AM
Rainmaker
1,044,339
Dave Martin (703) 585-4687
Fairfax Realty - Fairfax, VA
Making Realty Dreams a Reality #WeWillGetYouHome

Cozy, A place your love calling home.

WON'T LAST... DOM 140 LMAO

Mar 26, 2018 04:55 PM
Rainmaker
4,882,965
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

"Won't last Long", and yet it is still listed 3 months later.....

Apr 18, 2017 07:05 AM
Rainmaker
3,968,087
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

I am with Michael on this,  No newspaper ads so no creating good ones anymore

 

Apr 17, 2017 05:25 PM
Rainmaker
598,659
Nathan Gesner
American West Realty and Management - Cody, WY
Broker / Property Manager

Good post. See what I did there?

Apr 17, 2017 06:22 AM
Rainmaker
4,433,583
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

No idea

Apr 17, 2017 05:55 AM
Rainmaker
1,104,614
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

Seller says SELL always grabs my attention. It's like they just had an epiphany they have work to do.

Apr 17, 2017 04:30 AM
Ambassador
4,312,753
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Andrew Mooers - the limitation of how to describe the property could be  the reason.

Apr 16, 2017 11:32 PM
Ambassador
3,724,094
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

Must see, won't last long, blank canvas...

Apr 16, 2017 08:56 PM
Rainmaker
1,707,423
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Cliches are so easy when you show you picky buyers.

Apr 16, 2017 07:32 AM
Rainmaker
1,157,485
FN LN
Toronto, ON

All types of copywriting out there.

Apr 16, 2017 06:50 AM
Rainmaker
882,261
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Perhaps the property has few redeeming qualities.

Perhaps the agent is mentally exhausted.

Perhaps the agents understands the consumer doe not read as many descriptions as others agents do (although evidence suggests agents do not read) and what may be worn out to us, is not so with the consumer

Perhaps the agent refuses to engage in puffery and find 'Nice' and 'Boasts' to be the 'go to' words, along with repeating the house attributes 3/2/2 1600 SF. 

In your research of houses sold and shown, how influential were the agents word craft and the disappointments that followed.

IF the buyer is serious and interested in the community they will come to see it whether it has one image or a Longfellow descriptive.

Apr 16, 2017 06:13 AM