Nicole Schuery, My only purpose is to deliver successful results (Keller Williams Miami Beach)

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Rainmaker
5,571,310
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

just listed; sale pending and closed another one all work...and they complement Free Home Evaluation postcards....or Free Market Analysis....

Apr 19, 2017 08:21 AM
Ambassador
3,036,977
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

I do in some markets ... but not all.  Barbara Todaro is the marketing guru for her team.  As she mentioned in a recent post ... the C word ... those efforts must be consistent. 

Apr 19, 2017 08:31 AM
Rainmaker
1,716,054
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

Why yes, yes they do. But it just can't be one time thru the subdivision. I do them all the time. 

Apr 19, 2017 08:16 AM
Rainmaker
1,715,066
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Our very own Barbara Todaro is the post card marketing guru.  Definitely follow her blogs and she is very generous with her time if you message her direct.  

Apr 19, 2017 08:27 AM
Ambassador
5,357,799
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

One of the best ways to market, show off your success.

Apr 19, 2017 11:11 AM
Rainmaker
1,869,435
Anthony Acosta - ALLATLANTACONDOS.COM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

Yes, they have worked for me for many years

Apr 19, 2017 10:14 AM
Rainmaker
1,635,442
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Lend Smart Mortgage, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

As Barbara Todaro wrote! They have worked for us in the past, but you need to be specific with your mail list. We use Prospects Plus in Florida and Corefact on the West Coast

Apr 19, 2017 08:34 AM
Ambassador
4,312,753
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Nicole Schuery - I do not do it - however, Barbara Todaro loves this - and has a great system to generate leads from 'Just Sold' postcards.

Please follow her - and I am sure you'll learn a lot about direct mail marketing from her posts.

Apr 19, 2017 10:42 PM
Rainmaker
4,173,802
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

YES!!! Best way to keep your name in front of them and show them you are the agent of choice.

Apr 19, 2017 07:21 PM
Rainmaker
1,213,606
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

Done consistently to your database and farm, you bet!

Apr 19, 2017 05:21 PM
Ambassador
3,986,660
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

Yes. I listed a home last week as a result of a Just Sold postcard sent on the house next door.

Apr 19, 2017 01:34 PM
Ambassador
2,563,861
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

 Use the large "trade size" postcards.   Large, easy to read information with your contact info / website etc. prominently displayed.

Apr 19, 2017 01:07 PM
Rainmaker
4,054,717
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Barbara Todaro will say yes. Anything works if you do it consistently. A one-off mailing probably won't do much.

Apr 19, 2017 10:20 AM
Rainmaker
882,261
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

If the recipient is aware the house up the street was for sale (yard sign is a indication they do know) the 'Just Sold' card becomes 'event/observable' marketing. The recipient is PREDISPOSED to reading what they have observed. 

However, the promise offered and the believability of the promise on the post card determines whether it 'works' or not.

Apr 19, 2017 10:20 AM
Rainmaker
4,157,618
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Just ask Barbara Todaro! 

Apr 19, 2017 08:58 AM
Rainmaker
6,540,857
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Follow the blogs by Barbara Todaro for good advice on this topic.

Apr 19, 2017 08:11 AM
Ambassador
4,200,609
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

As Kathleen Daniels mentioned, Barbara Todaro will tell you, YES! But, you do have to be consistent. 

Apr 19, 2017 06:36 PM
Rainmaker
524,436
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Yes, Absolutely!  Neighbors love to know who is doing the Real Real Estate business in their neighborhood.  It's your moment to Shine!

Apr 19, 2017 06:10 PM
Rainer
16,860
Teri Buchanan
Level Up Realty - Napa, CA
Seniors Real Estate Specialist in Napa Valley

I think they work best for niche and neighborhood marketing programs. They must go out consistently, and they can't be the only marketing you do. But they do work.  I agree that the large format postcards work best. People throw out letters. But a postcard that is clearly about their own property value (or area of search) will get prospects' attention. 

Apr 19, 2017 04:27 PM
Rainmaker
1,514,305
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

As one of many others, along with Just listed, Market updates, etc. 

Apr 19, 2017 04:15 PM
Rainmaker
1,456,727
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Nicole Schuery I used to send out "Just sold" letters. I had a call one day to list a property. The owner had held on to my letter for over a year when they called. They work!

Apr 19, 2017 01:17 PM
Rainmaker
533,643
Steven Nickens
Wailea Realty - Wailea, HI
R(S)GRI ABR, Maui Real Estate Hawaii

Just listed, Just sold and Facebook ad for the area.

Apr 19, 2017 12:19 PM
Rainmaker
846,020
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

Sometimes. It depends on what you mean by " work". It lets people know that your active in the market if nothing else.

Apr 19, 2017 12:13 PM
Rainmaker
3,427,767
John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Nicole Schuery Generally, postcards work.

Apr 19, 2017 11:15 AM
Rainmaker
3,613,602
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Ask Barbara Todaro it does for her

Apr 19, 2017 10:49 AM
Rainmaker
1,380,323
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Barbara Todaro is the master of postcards.

In my experience they get your name out there that you are closing deals and name recognition is a beautiful thing.  It should be part of a multi-pronged strategy and not just a one-off.

Apr 19, 2017 10:43 AM
Rainmaker
3,996,206
Richard Weeks
Dallas, TX
REALTOR®, Broker

You bet.  Give someone a reason to call you.

Apr 19, 2017 08:44 AM
Rainmaker
5,525,433
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Nicole,

You have to test your marketplace to get the answer, and yes they do in the majority of marketplaces we have worked in.  A

Apr 19, 2017 08:15 AM
Rainmaker
4,882,965
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

 I have sent Just Sold postcards, and have gotten a few more listings.   

Apr 21, 2017 07:36 AM
Rainmaker
976,713
Brigita McKelvie, Associate Broker
Cindy Stys Equestrian and Country Properties, Ltd. - Lehigh Valley, PA
The Broker with horse sense and no horsing around

Any sort of postcard mailings work.  All you have to be is consistent.  I have had consumers call me from postcard mailings.  I had one call me from a postcard I sent during my first couple of years in real estate.  At some point in time you will get a response. . . . . . . even a number of years down the line.  Keep sending them out.

Brigita

Apr 21, 2017 07:05 AM
Rainmaker
2,020,150
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Only in my Primary Market Area !!!

Apr 20, 2017 05:33 PM
Rainmaker
589,546
AJ Heidmann ~ CRS
McEnearney Associates, Inc. - Alexandria, VA
YOUR Alexandria & Arlington, VA Real Estate Expert

Nicole - Yes they do work, especially as part of a consistent farming/ marketing plan.  As several others have said, it just can't be 1 mailing and then none.  If the listing is outside of your normal marketing area where you haven't built up any recognition, it might make better sense for those postcards to go to your sphere of influence / past clients to remind them that you are still making it happen in real estate.

Apr 20, 2017 12:58 PM
Rainmaker
808,847
Kasey & John Boles
Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

They work, as others have said, as part of an overall marketing plan.  Not everyone does them and they don't work for everyone, just like other marketing. We don't do postcards at all, but those like Barbara Torado live and breathe by postcards and are hugely successful with them. -Kasey

Apr 20, 2017 07:45 AM
Rainmaker
1,987,878
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

I have had them work - and they do if you are consistent and willing to accept a low success rate 

Apr 20, 2017 07:12 AM
Rainmaker
915,773
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

I'm sure they do in some markets - it's follow up IMO that's key

Apr 20, 2017 06:40 AM
Rainmaker
4,799,481
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

They work very well for the people selling the postcards.

Apr 20, 2017 06:18 AM
Rainmaker
759,996
Brenda Mayette
Miranda Real Estate Group, Inc. - Glenville, NY
Getting results w/ knowledge & know-how!

Sometimes it literally takes years but yes, they work when done consistently.

Apr 20, 2017 04:54 AM
Rainmaker
3,069,934
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Barbara Todaro nailed this one!

Apr 20, 2017 04:32 AM
Rainmaker
4,433,583
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

yes

Apr 20, 2017 03:47 AM
Ambassador
1,616,354
Harry F. D'Elia III
RentVest - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

they do work

Apr 19, 2017 08:27 PM
Rainmaker
1,149,109
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

There is a young local agent I have known her for sometime. She lists at one home a week. This area is not Vegas. Most agents have 2 sales a year. She does $60-100M volumn a  year.  She sends out post cards 2000 around each listing.  Some she claimed sold 250K over and she is honest about her claim. All sold way over asked.

Sam Shueh

Apr 19, 2017 06:00 PM
Rainmaker
3,968,087
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Anytime you can get something out positive about you go for it.

 

Apr 19, 2017 05:49 PM
Ambassador
4,557,561
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Yes they do depending on the market and being consistent, as others have said

Apr 19, 2017 05:22 PM
Rainmaker
3,321,246
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

They sure do and i use them every sale

Apr 19, 2017 05:12 PM
Rainmaker
3,985,837
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

Not in my market...they get thrown out fast without being read.

Apr 19, 2017 03:00 PM
Rainmaker
1,707,423
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Never for me.

Apr 19, 2017 02:06 PM
Rainmaker
2,634,037
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Not in my opinion...Postcards work however. Just give a creative message

Apr 19, 2017 10:50 AM
Rainmaker
1,157,485
FN LN
Toronto, ON

Yes.

Apr 19, 2017 09:36 AM
Rainmaker
142,696
Diana White-Pettis
Bennett Realty Solutions - Upper Marlboro, MD
GRI, CDPE, CNE, WHC Upper Marlboro Homes for Sale

Yes, but consistency is the key.

Apr 19, 2017 09:11 AM
Rainmaker
1,398,083
Raymond E. Camp
Ontario, NY
Licensed Real Estate Salesperson Greater Rochester

If the right person picks it up!

Apr 19, 2017 08:35 AM