Dennis Swartz, MBA, GRI...experience counts! (Full Circle Property Management)

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Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Our mls has not syndicated to Zillow in years. My listings are syndicated to Zillow via Re/Max and via RealBird. You have other options (such as RealBird) to syndicate your listings to Zillow. This has nothing to do with the Code of Ethics. Listings don't sell at their highest price because of exposure on Zillow/Trulia. And you are confusing business failure due to lack of marketing and exposure with listing exposure. They are two different things, in my opinion. Free syndication via MLS to a Zillow does not keep me in business at the end of the day. It only provides exposure for a property I have to sell... and as I've already mentioned you can syndicate to Zillow via other means than just your MLS.

Apr 21, 2017 03:41 AM
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

Why? Zillow is no friend to any agent! Good ridance to bad rubbish - the sooner we get rid of Zillow the better for all of us!

Apr 21, 2017 04:55 AM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

It never was prior to Zillow. With literally hundreds of other sites and methods, Zillow is ONE ad space.

Weird how we sold homes without Zillow before?

Why don't we train the public to go to instead anyhow?

Apr 21, 2017 04:44 AM
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

So I take it you are not in opposition of Z exploiting our intellectual property?

I could care less as our board has already done this in my area & now Z has a direct feed but I'm not sure what type or timeframe involved. I think that there is now going to be an A & a B feed so to speak in the future.

Apr 21, 2017 05:19 AM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Code of Ethics?  

You cite Code of Ethics and advocate for Zilow in the same message.

An organization which is a marketing company, who relies on false data, misrepresentation, deception, stolen IP and masquerades as a real estate authority, yet many agents find essential to their business message. Now, that presents an 'ethics,' not club rules, issue.

The dark-side, anticipating too little too late response from agent to mls, long ago struck a deal with franchises and regional MLS to subvert the efforts of local organizations to protect real estate agents who believe they must keep their buyers and sellers from the hazard 'forever on the Internet' creates.

The ethics of the franchises needs to be questioned.

The reality is, the darkside has become the voice of real estate and the $2,500 transaction fee is on its way.  Let's see how the big teams like that.

The franchises see agents as fungible resources and they keep sell'n 'We got Train'n!"

Apr 21, 2017 04:59 AM
Greg Cremia
Shore Realty of the Outer Banks - Nags Head, NC

I have never had a listing sell without it getting shown by agents driving people around looking at all the houses in their price range. If all internet advertising went away, we would still conduct business as usual except that we would save a lot of time and energy not having to prove that a bunch of house are not really for sale.

Apr 21, 2017 03:34 AM
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

The Zillldabeast needs to be strangled.

Apr 21, 2017 07:54 AM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

Not from my perspective.  If the day ever arrives where I believe I need a Zillow feed to get a listing sold is the say I need to set my broker license on Fire and end my career.  Adding to that ... I am with Nina Hollander 

Apr 21, 2017 07:25 AM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

  In a perfect world, every MLS would "pull the plug" on Zillow. 

Apr 21, 2017 05:50 AM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

There are other ways to get your listings syndicated and placed on such sites as Zillow. I am torn as a listing agent you do want your listings splashed everywhere. However for them to take your listing, and then sell the leads to your listing to another agent willing to pay for it is the wrong business model.

Apr 21, 2017 05:23 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Nina Hollander nailed this one!

Apr 21, 2017 04:30 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


Nina Hollander gave you the answer.  

Apr 21, 2017 06:38 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

One thing that will never change and works is the mighty "for sale" sign

Apr 21, 2017 06:18 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Zillow is not an agent's friend!

Apr 21, 2017 06:09 AM
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

Each broker can choose who they syndicate their listing to. Some brokers try to keep their listings local and don't syndicate to anyone. It's not an ethical violation.

Apr 21, 2017 05:28 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

You have other options.

Apr 21, 2017 04:47 AM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

The MLS should allow the brokerage to link directly to Zillow. Ours made that decision after much pushing back.

Apr 21, 2017 03:50 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Our MLS has stopped sending the feed to Z too, they won't take down listings once they go UC and sold.

Apr 24, 2017 06:34 AM
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Lend Smart Mortgage, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

We have the option for it and it has not affected us one bit, since we opt not to use Z.

Apr 22, 2017 06:07 AM
Nathan Gesner
American West Realty and Management - Cody, WY
Broker / Property Manager

I wish everyone would pull the plug on Zillow. I wish we would pull the plug on everything and only syndicate to and our own web sites. Real estate is local so buyers should use local sources.

Apr 22, 2017 06:01 AM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

I do not think so, we still have, Redfin,, and hundreds of larger or individual websites who promote our listing. Removing Z. would not bother me at all. 

Apr 22, 2017 12:19 AM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Dennis Swartz - indeed this will impact the exposure of the listings - as many buyers go to Zillow - whether we like it or not.

Apr 21, 2017 10:12 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

There are so many ways to get listings out on the Internet...Z is not the "be all end all" by far, even though consumers love it. Most consumers are looking multiple places anyhow. We got by just fine without Z before, thank you very much

Apr 21, 2017 08:32 PM
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

With the false info that z puts out about listings, by not letting them have our listings we are watching out for our clients best interest

Apr 21, 2017 06:58 PM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

Our MLS gives each broker the choice but our listings are syndicated through our franchise and I feel like it is in my sellers' best interest to get them seen as many places as the buyers are looking.

Apr 21, 2017 05:24 PM
Lynnea Miller
Bend Premier Real Estate - Bend, OR
Premier Real Estate Service in Central Oregon

Dennis Swartz  -The issue is not exposure to the websites, but the seller expectation. We all know that the vast majority of homes are sold via Broker coop in the MLS and not through third party websites. But sellers want to see their homes in these sites, so we give them what they want.

Apr 21, 2017 02:48 PM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Our MLS just email us yesterday that they are cutting a deal with zillow, not sure if I am a fan of it.

Apr 21, 2017 10:34 AM
Ryan Huggins - Thousand Oaks, CA - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Our MLS has done that years ago.  I was manually inputting them but Zillow gave me grief for my branded photos a couple days ago so now, to quote Mr. Wonderful on Shark Tank... "They're dead to me."


After a local zillow premier agent claimed to be the "Exclusive Listing Agent" for one of MY LISTINGS I have zero desire to put things there.  I get almost zero leads and have only once come close to selling a house because it was on there.

Apr 21, 2017 10:15 AM
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

ours continues to syndicate.... we are listing agents and we are fine with it.... we don't pay for buyers and we prefer they have their own buyer agents.... buy agents are taking it on the chin...big  time....

Apr 21, 2017 09:21 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

You can still syndicate to Zillow by using Realbird, Listing to Leads and any other number of syndicators if you so desire.

Apr 21, 2017 07:40 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

As listings drop off so will viewership of zillow, then they may come back and pay for that info.

Apr 21, 2017 07:38 AM
Harry F. D'Elia III
RentVest - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

the board has ruled

Apr 21, 2017 06:49 AM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

I imagine that your association membership or leadership had a role in this decision.   

Apr 21, 2017 05:36 AM