Wayne Zuhl, The Last Name You'll Ever Need in Real Estate (Remax First Realty II)

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Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

There are those who say longer is better. I've never really worried about it. Some of my posts are shorter and some considerably longer. I let the subject "guide" me and don't worry about writing only for SEO.

Apr 26, 2017 03:58 AM
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Crank out the 2000 word plus authoritative posts and watch what happens. The reader can really drill down into a topic and you use that post a lot in answering email questions on the subject. Label your images what they are to help the search bots, label the video code going in and what you save from the render, make it descriptive. Upload the blog post to Pinterest, etc to harvest the images for the link back to the work not just to post the image itself alone.

Apr 26, 2017 03:33 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

From an SEO standpoint maybe longer is better but I believe a combination of both is ideal.  The shorter posts are going to keep you blogging daily (or at least regularly) and then the longer ones when the subject justifies it.

Personally, I have a hard time reading longer posts unless I'm really into researching a specific subject.  I prefer the shorter posts.  

NEVER blog just for word count.  ALWAYS add value... or don't write anything!  

Apr 26, 2017 04:27 AM
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

Let me tell only my personal opinion. The other day I read featured posts that were around 600 words. It was a WALL of words. I couldn't get past the 1st paragraph because it just seemed too lengthy for my little brain.

I was 'bored out' after the first paragraph. Was it really boring or was it my little brain that said - 'too long for me, I have the attention span of a peanut'?

With that said, epic posts or evergreen posts by some are just so lengthy it makes me crazy. Call it chock full of info possibly but I feel it's just over done, over blown. I want to compete with the likes of Steven King, etc.

Is it good or is it ego?

Apr 26, 2017 05:24 AM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

Nina Hollander and Andrew Mooers again here. I share Nina's approach, but I'm well aware of many articles I've read, including here in The Rain that support Andrews answer. I suppose you have to experiment and decide which subjects warrant 2,000. My average post is 500-700 words. Mostly because I run out of steam on the topic at that point 

Apr 26, 2017 05:18 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Wayne and Jean,

If you are writing to be read, it does not matter.  However, if you are writing for the bots in Googlish, I don't think that this the best way to reach human beings...Our SEO expert in his job spent 1million dollars a month for Search Engine marketing for the firm he works for.  He was also the president of the SEO/SEM chapter in his city that is the third largest chapter Worldwide, and he recently told us, the hardest thing to do for the Google bots is to match the intent with the search criteria.  That is because most people don't know who they are marketing to and who those people are.

Apr 26, 2017 07:58 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

I dont think that the count of words matters as much as your consistency in posting.

Post whatever you can post consistently.


Apr 26, 2017 06:08 AM
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

the latest algorithm, according to those who know SEO, is 3,000 words.... Nestor & Katerina Gasset (Katerina) is my go-to SEO person.... however, I've never done one more than 1,000 and those are rare!!  mine average 300 to 500 words....  they get found and indexed.... but that may be because I'm online all day, everyday....and Google likes reliability !!!!  maybe that's the reason....

Apr 26, 2017 06:43 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Never think about SEO when trying to cover a subject. When the job is done, it is done! Don't concern yourself with long or short, focus on if the job is done!

Apr 26, 2017 05:24 AM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Content put in the proper context is more important than the count.

Apr 26, 2017 04:38 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

I write about the topics I enjoy and that will interest consumers. While I pay attention to keywords it's not ony about that nor do I focus on a particular lenght of post. Every now and then I get in an epic one I can use over and over

Apr 26, 2017 07:16 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I have no clue.

Apr 26, 2017 07:00 AM
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Lend Smart Mortgage, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

I am circling for a landing on this one. Interesting answers. Is any one answer the rule though?

Apr 26, 2017 06:51 AM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

Who knows really?  Where's Waldo? 

There are many experts who will tell you what it is if you are willing to pay them for information.  I'm laughing.  

Write what is necessary ... use good key words, tags, links and I feel we will all do just fine. 

I'm not an SEO expert.  I've just been blogging for a long time and have learned a lot. It all seems to be working. 

Apr 26, 2017 06:32 AM
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

I believe Google says 500 words - I try to stay in that 500-1000 word range. It may be good to 'rank' with more words than that but, if your readers don't want to read past that 500-word mark, the ranking does you no good!

You want to KEEP your readers' interest with links to other posts (on your site) that keep them there.  If the posts are too long, they'll click on it, see an exhaustive dissertation and then click right back to Google again!

Apr 26, 2017 06:06 AM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

I think all the SEO word counts in the world are no help if you can not get the consumer to read the whole post. 

Apr 26, 2017 05:44 AM
Richard Weeks
Dallas, TX
REALTOR®, Broker

I wish we knew.

Apr 26, 2017 05:41 AM
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

I don't write for SEO, I write for my customers.  If I find I have a very long post, I break it up

Apr 26, 2017 05:39 AM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

For SEO?

That means you want to know what GOOGLE says about ranking.

The number 1 priority of big G is interaction. That means lots and lots of people interacting by writing, voting and buying. As you can imagine, this specific measure is very temporary and can disappear in a week.

The second priority is authority. Authority according to big G is determined by engagement with 'higher authority' sites such as .edu and .gov. Links to sites like Wicapedia and DrMd suggest the content has research involved.

Additionally, big G looks to content regarding authority. The content must be aligned. That means if you are about real estate and too much 'making jam' appears, ones authority will suffer.

Authority is also established by authoritative posts. In the past, superficial, short reads were recommended and as the description suggests, not the stuff of which authority is based. Big G, in responding to a question they did not want to answer suggested one can not go on for 2,0000 words without knowing something. That is where that baseline came from. Clearly, big G has not met very many real estate agents.

Finally, there is the 'Rankbrain," a deep-learning, Artificial Intelligence deployed by Big G that will 'MAGICLY' determine ranking using AI. When sued in German courts by a company that was 'deranked' by Rankbrain, big G stated they don't know exactly how it works but that it works great!

That being said, your question regarding IDEAL word count and SEO is too simplistic to garner an actionable response. Why? It is just a matter a time until 'services' are available to generate material appearing as authority.

My suggestion is to create a PILLAR POST to which you can repeatedly refer readers to in your shorties. That strategy helps in all aspects of SEO.


Apr 26, 2017 05:38 AM
Toronto, ON

It depends on the search engine and the algorithm that is used.

Apr 26, 2017 05:14 AM
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

There is no ideal word count, and there's more to seo than amount of words.

Apr 26, 2017 04:48 AM
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

Actually, for SEO, and for conversions, the longer the better. Back in the day Google wanted short posts like 200 to 500 words. But they discovered rather quickly that spammers can do that easily. 

The benefit to long form content is the ability not just to rank but to repurpose the content. 

Google indexes long form content in two different indexes, In depth search being one of them. 

The gurus have done a lot of testing on this and it appears that the longer the content the more google will rank it especially for semantical terms. 

I say that the content needs to be at least 2500 words in length but it has to be good content. 

Here is a screenshot from a year or so ago, but since then, even longer than 2500 words is ranking on page one more. This is a chart of how many websites with different number of words  are on page one. 


With content that is 3000 to 7000 words in length, you can create an e-book out of it, and use it for an optin for your FB ads. You can turn it into videos, audios, smaller posts, etc. So much you can do. 

You do have to make it attractive with photos, charts, bullets, video, subheadings and a TOC. 

I teach a webinar on how to create the long form content - it is a free webinar. 

May 01, 2017 04:55 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Wayne and Jean Marie Zuhl - for detailed posts, even 5,000 words are fine. For regular posts - limit it to 500 or so.

Apr 27, 2017 11:01 PM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

I'm not buying it anyway. Most readers are more like Tigger and want lots of pictures !

Apr 26, 2017 07:17 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

More is better.

Apr 26, 2017 06:14 AM
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

I have heard 1,000 plus.

Apr 26, 2017 06:13 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

parked and reading...

Apr 26, 2017 05:56 AM
Harry F. D'Elia III
RentVest - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

I do not worry about word count myself

Apr 26, 2017 05:38 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I HEAR 1000, but I know unless the topic grabs me, I never make it to the end.   Some of my posts with only 500 words have ranked very well.

Apr 27, 2017 08:11 AM
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Some say 500, others say 1500, others say 2500.  At some point the only one reading to the end of the blog is google.  I write with the content as my muse and until the muse leaves me.

Apr 26, 2017 02:28 PM