Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale (LAER Realty Partners)

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Rainmaker
362,614
Jay McHugh
SendOutCards-Appreciation Marketing Expert - Acton, MA
YOUR SendOutCard Mentor

Great question..we all get writers block...I head over to the comparable homes in learn from those listings to gain ideas...not to copy but to inspire a story...Facts tell Stories Sell....hope that helps..keep rocking ... your questions are awesome to inspire my Day......cheers...

Sep 27, 2017 02:57 AM
Rainmaker
428,753
Susie Kay
Ultra Real Estate Dallas Fort Worth - Plano, TX
North Dallas Specialist

When touring the property, I usually make notes on what features and upgrades stand out and write about it.  Even when the home has an ugly paint/color and seller isn't willing to re-paint, we have to be creative in our description 

Sep 27, 2017 02:04 PM
Rainmaker
1,648,342
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, Blackstone Realty Group - brokered by eXp Realty - Kalispell, MT
The House Kat

I take all those words floating around in my brain, and whatever I heard from the sellers about what they loved when they bought the house, and whatever struck me when I toured it, and somehow those all turn into a description. I think we should always try writing a great description for all homes!

Sep 27, 2017 03:08 AM
Rainmaker
1,778,009
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co. Notary Services, retired Realtor

I use the left side of my brain Praful Thakkar .

Sep 27, 2017 12:47 PM
Rainmaker
2,919,913
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

My own creative juices.  I look at the property and the photos and I just let it speak to me ... then I start writing and tell the story.

Sep 27, 2017 06:59 AM
Rainmaker
1,421,977
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Praful Thakkar I've never had a problem listing the benefits of a given property.

Sep 27, 2017 06:45 AM
Rainmaker
1,469,540
Anthony Acosta - ALLATLANTACONDOS.COM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

My brain. 

Sep 27, 2017 06:23 AM
Rainmaker
588,561
Nathan Gesner
American West Realty and Management - Cody, WY
Broker / Property Manager

I just create it on my own. I don't have any special resources though I have occasionally referenced a Thesaurus.

Sep 27, 2017 05:48 AM
Rainmaker
891,700
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

I have a writer on my team - he's really good LOL

Sep 27, 2017 05:44 AM
Rainmaker
3,771,261
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

I ask the owners what they like about the home and make sure I include some or all of those comments in some form.   Typically, I brainstorm with words and features about the home, neighborhood and my previous listings to hopefully arrive at a description that works.   

Sep 27, 2017 05:38 AM
Rainmaker
5,472,417
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

when we list a unique home (antique home with a circa plaque) we write a very nice narrative describing the important details for the antique buff who is looking for the home that's centuries old...

Sep 27, 2017 05:34 AM
Rainmaker
3,753,771
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

It either copmes to me or I struggle. When I struggle I ask others to provide a description and combine the best comments!

Sep 27, 2017 05:24 AM
Rainmaker
715,746
Brenda Mayette
Miranda Real Estate Group, Inc. - Glenville, NY
Getting results w/ knowledge & know-how!

First I think about what strikes ME about the home & consider the items that aren't obvious (recounting volume of bedrooms, baths and home style is a waste of characters in this space!).  I ask sellers if there's anything they want to be sure is conveyed in the remarks.  I use area comps as inspiration for what I want to (& don't want to!) say too when I'm faced with writer's block. 

Sep 27, 2017 04:30 AM
Rainmaker
3,068,116
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Suzanne!! 

Sep 27, 2017 04:26 AM
Rainer
44,691
Dan Capra
LAER Realty Partners - Lowell, MA
Listing/Buyer Agent

Ill ask the sellers what they like about the house and then I will expound upon it in the description..Another way to figure out what you will write is to think about who your target market is for the property and come up with a story/features that appeal to that audience.

Sep 27, 2017 04:00 AM
Rainmaker
3,616,121
Nina Hollander
Coldwell Banker Realty - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Not sure what you mean by resources. Once I list a house I know what I want to highlight about it and start writing a description that suits.

Sep 27, 2017 12:28 AM
Rainmaker
3,468,031
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Praful, we have many opportunities here with Hollywood screen writers who are struggling.... sorry all the verbiage is mine... I do not farm it out...Endre

Sep 26, 2017 10:48 PM
Rainmaker
1,321,803
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Sometimes get inspiration from other homes in the area.  Usually just send it to my office assistant who does the ad copy.

Sep 27, 2017 09:17 AM
Rainmaker
1,602,655
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Lend Smart Mortgage, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

"Dr. Frankenstein!  The monster thinks!" Yes, my mind works fine for this exercise

Sep 27, 2017 08:23 AM
Rainmaker
705,949
Richard Bazinet /MBA, CRS, ABR
West USA Realty - Scottsdale, AZ
Phoenix Scottsdale. Sellers, Buyers & Relocations

My brain, creativity and experience.

Sep 27, 2017 07:19 AM
Rainmaker
1,548,318
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

I always asked the sellers what they liked best about the home, property, and area.  I tried to incorporate benefits of the facts and feelings in the description.

Sep 27, 2017 07:12 AM
Rainmaker
1,639,032
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

I guess I'm not getting it. I hate it when 'teams' write up the listing sheet & some goodies are there & some are not. Someone didn't see the house? Let's guess who didn't?

Sep 27, 2017 05:55 AM
Rainmaker
577,189
Gloria Valvasori, Accredited Senior Agent
BETTER HOMES AND GARDENS REAL ESTATE SIGNATURE SERVICE - Mississauga, ON
REAL Experience | REAL Commitment | REAL Results!

I use my own thoughts about he property and highlight the best selling features perspetive buyers would like. 

Sep 27, 2017 05:40 AM
Rainmaker
3,621,475
Richard Weeks
Dallas, TX
REALTOR®, Broker

I just use my keyboard.

Sep 27, 2017 05:01 AM
Ambassador
1,706,764
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

My Lizard brain.

Sep 27, 2017 04:40 AM
Rainmaker
1,090,855
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

I tell the story of the house, it's location and amenities...describe for readers the experience of living there.

Sep 27, 2017 04:37 AM
Rainmaker
770,439
Peter Mohylsky. Beach Expert
PrimeSouth Properties - Santa Rosa Beach, FL
THE BEACH IS OPEN

This forum is a great way to warm up my creative juices.

Sep 27, 2017 03:33 AM
Rainmaker
803,908
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

We can only put so much in the " Remarks" in MLS. Photos and videos tell most of the story. For descripton, I just post the facts. Only resource is my brain.

Sep 27, 2017 03:17 AM
Rainmaker
794,699
Pete Xavier
Investments to Luxury - Pacific Palisades, CA
Outstanding Agent Referrals-Nationwide

Look what works with already listed exceptional homes. 

Sep 27, 2017 02:55 AM
Ambassador
3,985,894
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I try to use SEO practices because even MLS listing remarks get indexed. 

Sep 27, 2017 05:42 PM
Rainmaker
784,652
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

Sometimes I've asked the sellers what they liked about the home.

Sep 27, 2017 01:29 PM
Ambassador
2,494,288
Fred Griffin Tallahassee Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

    Myself.

Sep 27, 2017 12:49 PM
Rainmaker
3,985,637
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

I use my years of experience.

Sep 27, 2017 09:44 AM
Rainmaker
1,106,762
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

I see most descriptors are full of adjectives often exaggated. I write it simple and provide a list of items added or permit year.  The home always sell themselves. You provide the ans.

Sep 27, 2017 07:13 AM
Ambassador
2,031,476
Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living

Information received from public records, sellers, and observation. 

Sep 27, 2017 07:03 AM
Rainer
352,776
Teri Pacitto
Compass - Westlake Village, CA
Real Estate, Your Style...Your Home...My Specialty

I do the rough draft and then my marketing assistant takes over.  Many eyeballs are on everything before it goes out.

Sep 27, 2017 06:28 AM
Rainmaker
6,037,644
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

There are plenty of good examples on MLS.

Sep 27, 2017 05:48 AM
Rainmaker
4,798,978
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I have a couple of books should I need some help.

Sep 27, 2017 05:42 AM
Rainmaker
837,355
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

My first line resources are, depending on the nature of the properly is, JK Rowlings or Charles Dickens with the appended note from all the pharmaceuticals "....and sometimes fatal."

Of course I know who in our area has a flare for inspired descriptions. I'll visit the record of his historical listings and find the words that work for that location and asset.

"131 McGregor Blvd is a tale of two historical legends, one the namesake of the community, the other the never talked about secret of the vanishing cow."

Sep 27, 2017 05:24 AM
Rainmaker
4,433,127
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I describe the house.

Sep 27, 2017 03:35 AM
Ambassador
4,906,555
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Just my fingers.

Sep 27, 2017 07:03 PM
Rainmaker
3,573,539
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

I have all my past flyers and some otheres that help.

 

Oct 01, 2017 08:00 AM
Rainmaker
4,483,690
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I have some descriptive words written down to remind myself if I run out of words to use.

Sep 29, 2017 06:42 AM