370,200
Great question..we all get writers block...I head over to the comparable homes in learn from those listings to gain ideas...not to copy but to inspire a story...Facts tell Stories Sell....hope that helps..keep rocking ... your questions are awesome to inspire my Day......cheers...
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Praful Thakkar
Andover, MA
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Susie Kay
Plano, TX
-
Bob "RealMan" Timm
Minot, ND
-
Michael Jacobs
Pasadena, CA
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Brenda Mayette
Glenville, NY
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Jay McHugh
Acton, MA
-
Pete Xavier
Pacific Palisades, CA
509,449
When touring the property, I usually make notes on what features and upgrades stand out and write about it. Even when the home has an ugly paint/color and seller isn't willing to re-paint, we have to be creative in our description
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Anthony Acosta - ALLAT...
Atlanta, GA
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Nina Hollander, Broker
Charlotte, NC
-
Praful Thakkar
Andover, MA
-
Bob "RealMan" Timm
Minot, ND
-
Pete Xavier
Pacific Palisades, CA
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Susie Kay
Plano, TX
2,436,099
I take all those words floating around in my brain, and whatever I heard from the sellers about what they loved when they bought the house, and whatever struck me when I toured it, and somehow those all turn into a description. I think we should always try writing a great description for all homes!
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Pete Xavier
Pacific Palisades, CA
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Nina Hollander, Broker
Charlotte, NC
-
Praful Thakkar
Andover, MA
-
Susie Kay
Plano, TX
-
Bob "RealMan" Timm
Minot, ND
-
Michael Jacobs
Pasadena, CA
2,390,155
I use the left side of my brain Praful Thakkar .
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Anthony Acosta - ALLAT...
Atlanta, GA
-
Nina Hollander, Broker
Charlotte, NC
-
Praful Thakkar
Andover, MA
-
Susie Kay
Plano, TX
-
Pete Xavier
Pacific Palisades, CA
3,344,906
My own creative juices. I look at the property and the photos and I just let it speak to me ... then I start writing and tell the story.
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Nina Hollander, Broker
Charlotte, NC
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Praful Thakkar
Andover, MA
-
Margaret Rome Baltimor...
Pikesville, MD
-
Susie Kay
Plano, TX
-
Bob "RealMan" Timm
Minot, ND
1,466,207
Praful Thakkar I've never had a problem listing the benefits of a given property.
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Nina Hollander, Broker
Charlotte, NC
-
Praful Thakkar
Andover, MA
-
Margaret Rome Baltimor...
Pikesville, MD
-
Susie Kay
Plano, TX
-
Bob "RealMan" Timm
Minot, ND
2,220,323
My brain.
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Nina Hollander, Broker
Charlotte, NC
-
Praful Thakkar
Andover, MA
-
Susie Kay
Plano, TX
-
Bob "RealMan" Timm
Minot, ND
-
Anthony Acosta - ALLAT...
Atlanta, GA
599,274
I just create it on my own. I don't have any special resources though I have occasionally referenced a Thesaurus.
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Endre Barath, Jr.
Beverly Hills, CA
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Nina Hollander, Broker
Charlotte, NC
-
Praful Thakkar
Andover, MA
-
Susie Kay
Plano, TX
-
Bob "RealMan" Timm
Minot, ND
989,652
I have a writer on my team - he's really good LOL
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Praful Thakkar
Andover, MA
-
Susie Kay
Plano, TX
-
Fred Griffin Florida R...
Tallahassee, FL
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Bob "RealMan" Timm
Minot, ND
-
Lyn Sims
Schaumburg, IL
4,571,917
I ask the owners what they like about the home and make sure I include some or all of those comments in some form. Typically, I brainstorm with words and features about the home, neighborhood and my previous listings to hopefully arrive at a description that works.
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Nina Hollander, Broker
Charlotte, NC
-
Praful Thakkar
Andover, MA
-
Margaret Rome Baltimor...
Pikesville, MD
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Susie Kay
Plano, TX
-
Bob "RealMan" Timm
Minot, ND
5,583,278
when we list a unique home (antique home with a circa plaque) we write a very nice narrative describing the important details for the antique buff who is looking for the home that's centuries old...
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Nina Hollander, Broker
Charlotte, NC
-
Praful Thakkar
Andover, MA
-
Margaret Rome Baltimor...
Pikesville, MD
-
Susie Kay
Plano, TX
-
Bob "RealMan" Timm
Minot, ND
5,216,347
It either copmes to me or I struggle. When I struggle I ask others to provide a description and combine the best comments!
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Endre Barath, Jr.
Beverly Hills, CA
-
Nina Hollander, Broker
Charlotte, NC
-
Praful Thakkar
Andover, MA
-
Susie Kay
Plano, TX
-
Bob "RealMan" Timm
Minot, ND
851,242
First I think about what strikes ME about the home & consider the items that aren't obvious (recounting volume of bedrooms, baths and home style is a waste of characters in this space!). I ask sellers if there's anything they want to be sure is conveyed in the remarks. I use area comps as inspiration for what I want to (& don't want to!) say too when I'm faced with writer's block.
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Nina Hollander, Broker
Charlotte, NC
-
Praful Thakkar
Andover, MA
-
Susie Kay
Plano, TX
-
Bob "RealMan" Timm
Minot, ND
-
Michael Jacobs
Pasadena, CA
3,071,489
Suzanne!!
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Nina Hollander, Broker
Charlotte, NC
-
Praful Thakkar
Andover, MA
-
Susie Kay
Plano, TX
-
Bob "RealMan" Timm
Minot, ND
-
Michael Jacobs
Pasadena, CA
44,891
Ill ask the sellers what they like about the house and then I will expound upon it in the description..Another way to figure out what you will write is to think about who your target market is for the property and come up with a story/features that appeal to that audience.
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Praful Thakkar
Andover, MA
-
Susie Kay
Plano, TX
-
Bob "RealMan" Timm
Minot, ND
-
Michael Jacobs
Pasadena, CA
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Jay McHugh
Acton, MA
5,104,931
Not sure what you mean by resources. Once I list a house I know what I want to highlight about it and start writing a description that suits.
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Praful Thakkar
Andover, MA
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Susie Kay
Plano, TX
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Bob "RealMan" Timm
Minot, ND
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Richard Bazinet /MBA, ...
Scottsdale, AZ
-
Anthony Acosta - ALLAT...
Atlanta, GA
4,456,354
Praful, we have many opportunities here with Hollywood screen writers who are struggling.... sorry all the verbiage is mine... I do not farm it out...Endre
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Nina Hollander, Broker
Charlotte, NC
-
Praful Thakkar
Andover, MA
-
Susie Kay
Plano, TX
-
Bob "RealMan" Timm
Minot, ND
-
Michael Jacobs
Pasadena, CA
1,502,888
Sometimes get inspiration from other homes in the area. Usually just send it to my office assistant who does the ad copy.
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Nina Hollander, Broker
Charlotte, NC
-
Praful Thakkar
Andover, MA
-
Susie Kay
Plano, TX
-
Bob "RealMan" Timm
Minot, ND
1,725,996
"Dr. Frankenstein! The monster thinks!" Yes, my mind works fine for this exercise
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Nina Hollander, Broker
Charlotte, NC
-
Praful Thakkar
Andover, MA
-
Susie Kay
Plano, TX
-
Bob "RealMan" Timm
Minot, ND
716,049
My brain, creativity and experience.
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Nina Hollander, Broker
Charlotte, NC
-
Praful Thakkar
Andover, MA
-
Susie Kay
Plano, TX
-
Bob "RealMan" Timm
Minot, ND
2,178,533
I always asked the sellers what they liked best about the home, property, and area. I tried to incorporate benefits of the facts and feelings in the description.
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Nina Hollander, Broker
Charlotte, NC
-
Praful Thakkar
Andover, MA
-
Susie Kay
Plano, TX
-
Bob "RealMan" Timm
Minot, ND
1,844,271
I guess I'm not getting it. I hate it when 'teams' write up the listing sheet & some goodies are there & some are not. Someone didn't see the house? Let's guess who didn't?
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Nina Hollander, Broker
Charlotte, NC
-
Praful Thakkar
Andover, MA
-
Susie Kay
Plano, TX
-
Bob "RealMan" Timm
Minot, ND
577,750
I use my own thoughts about he property and highlight the best selling features perspetive buyers would like.
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Nina Hollander, Broker
Charlotte, NC
-
Praful Thakkar
Andover, MA
-
Susie Kay
Plano, TX
-
Bob "RealMan" Timm
Minot, ND
4,882,355
I just use my keyboard.
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Nina Hollander, Broker
Charlotte, NC
-
Praful Thakkar
Andover, MA
-
Susie Kay
Plano, TX
-
Bob "RealMan" Timm
Minot, ND
1,712,676
My Lizard brain.
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Nina Hollander, Broker
Charlotte, NC
-
Praful Thakkar
Andover, MA
-
Susie Kay
Plano, TX
-
Bob "RealMan" Timm
Minot, ND
1,543,596
I tell the story of the house, it's location and amenities...describe for readers the experience of living there.
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Nina Hollander, Broker
Charlotte, NC
-
Praful Thakkar
Andover, MA
-
Susie Kay
Plano, TX
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Bob "RealMan" Timm
Minot, ND
1,197,042
This forum is a great way to warm up my creative juices.
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Praful Thakkar
Andover, MA
-
Margaret Rome Baltimor...
Pikesville, MD
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Susie Kay
Plano, TX
-
Bob "RealMan" Timm
Minot, ND
911,228
We can only put so much in the " Remarks" in MLS. Photos and videos tell most of the story. For descripton, I just post the facts. Only resource is my brain.
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Nina Hollander, Broker
Charlotte, NC
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Praful Thakkar
Andover, MA
-
Susie Kay
Plano, TX
-
Bob "RealMan" Timm
Minot, ND
953,617
Look what works with already listed exceptional homes.
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Nina Hollander, Broker
Charlotte, NC
-
Praful Thakkar
Andover, MA
-
Susie Kay
Plano, TX
-
Bob "RealMan" Timm
Minot, ND
3,988,007
I try to use SEO practices because even MLS listing remarks get indexed.
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Jay McHugh
Acton, MA
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Nina Hollander, Broker
Charlotte, NC
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Praful Thakkar
Andover, MA
900,108
Sometimes I've asked the sellers what they liked about the home.
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Nina Hollander, Broker
Charlotte, NC
-
Praful Thakkar
Andover, MA
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Susie Kay
Plano, TX
2,684,009
Myself.
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Nina Hollander, Broker
Charlotte, NC
-
Praful Thakkar
Andover, MA
-
Susie Kay
Plano, TX
3,986,258
I use my years of experience.
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Praful Thakkar
Andover, MA
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Susie Kay
Plano, TX
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Bob "RealMan" Timm
Minot, ND
1,239,801
I see most descriptors are full of adjectives often exaggated. I write it simple and provide a list of items added or permit year. The home always sell themselves. You provide the ans.
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Praful Thakkar
Andover, MA
-
Susie Kay
Plano, TX
-
Bob "RealMan" Timm
Minot, ND
2,161,048
Information received from public records, sellers, and observation.
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Praful Thakkar
Andover, MA
-
Susie Kay
Plano, TX
-
Bob "RealMan" Timm
Minot, ND
352,976
I do the rough draft and then my marketing assistant takes over. Many eyeballs are on everything before it goes out.
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Praful Thakkar
Andover, MA
-
Susie Kay
Plano, TX
-
Bob "RealMan" Timm
Minot, ND
7,835,323
There are plenty of good examples on MLS.
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Praful Thakkar
Andover, MA
-
Susie Kay
Plano, TX
-
Bob "RealMan" Timm
Minot, ND
4,800,082
I have a couple of books should I need some help.
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Praful Thakkar
Andover, MA
-
Susie Kay
Plano, TX
-
Bob "RealMan" Timm
Minot, ND
921,504
My first line resources are, depending on the nature of the properly is, JK Rowlings or Charles Dickens with the appended note from all the pharmaceuticals "....and sometimes fatal."
Of course I know who in our area has a flare for inspired descriptions. I'll visit the record of his historical listings and find the words that work for that location and asset.
"131 McGregor Blvd is a tale of two historical legends, one the namesake of the community, the other the never talked about secret of the vanishing cow."
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Jay McHugh
Acton, MA
-
Praful Thakkar
Andover, MA
-
Susie Kay
Plano, TX
4,434,127
I describe the house.
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Praful Thakkar
Andover, MA
-
Bob "RealMan" Timm
Minot, ND
6,392,929
4,935,567
5,868,372
I have some descriptive words written down to remind myself if I run out of words to use.