Fred Griffin, on leave of absence from ActiveRain, Licensed Florida Real Estate Broker (Fred Griffin Real Estate)

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Rainmaker
3,364,084
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

I think the only time I use perfect is in the term "picture perfect" and it's not very often.  Ideal is my go-to word when I feel tempted to use "perfect".  

Sep 28, 2017 10:01 AM
Rainmaker
750,110
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

Nothing is " perfect", but I doubt any legal proceedings will take place. Somewhere there are  % of buyers who have said " we found the  perfect home". It might have been perfect for them at the time.

Sep 28, 2017 08:56 AM
Rainmaker
722,942
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

I'm going to chalk that up to puffing because perfect is such a subjective word, and it doesn't specify much of anything.

Sep 28, 2017 08:27 AM
Ambassador
4,271,839
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Look up the word Puffery, an accepted form of advertising that a reasonable person would know is meaningless.

Sep 28, 2017 08:17 PM
Rainmaker
1,082,393
Anthony Acosta - ALLATLANTACONDOS.COM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

Perfect is in the eye of the beholder....

Sep 28, 2017 01:37 PM
Rainmaker
705,051
Richard Bazinet /MBA, CRS, ABR
West USA Realty - Scottsdale, AZ
Phoenix Scottsdale. Sellers, Buyers & Relocations

Don't put too much weight on it Fred. It's a marketing exaggeration. In AZ, we are 'allowed' to exaggerate in advertising. Beauty and perfection is the eye of the beholder.

Sep 28, 2017 10:30 AM
Ambassador
3,983,264
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

We all know there are no perfect homes and perfect is an individual assumption and evaluation that nobody else can make for us. In other words we do not take the word seriously.

Sep 28, 2017 08:24 PM
Rainmaker
4,493,617
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Fred,

Everything is possible in this crazy world of ours.  One could say, "perfect for the right person"!  A

Sep 28, 2017 03:40 PM
Rainmaker
1,329,209
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

That sentence is a total waste of copy space.  It is perfectly meaningless and uncreative.  

Sep 28, 2017 02:31 PM
Rainmaker
1,379,317
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Fred Griffin Puffery at its best.

Sep 28, 2017 01:32 PM
Rainmaker
2,677,236
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

I doubt it...that would be considered puffery in advertising.  Totally legal.

Sep 28, 2017 01:29 PM
Rainmaker
538,779
Eve Alexander
Buyers Broker of Florida - Orlando, FL
Exclusively Representing ONLY Orlando Home Buyers

"No" to you question...

Puffing is "perfectly" acceptable in real estate where everyone lies anyway...

Eve

Sep 28, 2017 09:27 AM
Rainmaker
3,057,137
Richard Weeks
Dallas, TX
REALTOR®, Broker

I agree with Candice A. Donofrio.  Also I know "nobodies perfect not even a perfect stranger".

Sep 28, 2017 08:38 AM
Rainmaker
1,544,340
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

No I don't think so but ..... it's a good hook for those 'it has to be literally perfect' types. I hate them because if there's a dent, a scratch in this huge house - the entire home is a ruin.

Sep 29, 2017 02:30 PM
Rainmaker
3,053,541
Tony and Suzanne Marriott, Associate Brokers
Haven Express @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

I see a lot of perfection here...

Sep 29, 2017 05:50 AM
Rainmaker
846,015
Marco Giancola
Beachfront Realty - Miami Beach, FL
Realtor (305)608-1922, Miami Beach Florida

"Perfectly" acceptible-you decide if it's perfect for you.

Sep 29, 2017 04:40 AM
Rainmaker
3,136,250
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Perfect can mean something different to lots of people. I think people looking at real estate understand the use or words like perfect, ideal, etc. For me puffing is calling a tear down fixer upper a home that needs a bit of TLC.

Sep 29, 2017 01:28 AM
Rainer
86,414
Mike Kelly,CRS,CIPS
The MJKelly Team - Santa Rosa, CA
"One of Sonoma County's Natural Resources"

Slow day for AR questions? Now if it is used as, "All systems in the house are perfect" then you're asking for it! I'm just trying to think of the last "perfect" anything I've expereienced lately. This is the bigger question. 

Sep 28, 2017 07:00 PM
Ambassador
3,357,745
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

No. Perfect is purely a subjective term and doesn't mean the same thing to everyone. 

You can sue for anything but, this one will only cost you money and won't get you a dime!

Sep 28, 2017 02:39 PM
Rainer
352,476
Teri Pacitto
Compass - Westlake Village, CA
Real Estate, Your Style...Your Home...My Specialty

Personally, I would not use that in marketing.  Nothing is perfect and leading one to believe it is might not be the best for marketing real estate.  Too much potential for litigation. 

Sep 28, 2017 12:31 PM
Rainmaker
1,523,655
Sybil Campbell
Long and Foster REALTORS® 5234 Monticello Ave Williamsburg, Virginia - Williamsburg, VA
REALTOR® ABR, SFR, SRES Williamsburg, Virginia

I would be careful about using that word and think Candice A. Donofrio is correct.

Sep 28, 2017 11:18 AM
Rainmaker
5,428,239
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

MLS listings offer a bountiful supply of hype.

Sep 28, 2017 10:49 AM
Rainmaker
5,041,561
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

there is nothing perfect.... no one should use that word...

Sep 28, 2017 09:36 AM
Ambassador
2,358,441
Fred Griffin, on leave of absence from ActiveRain
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

      We live in a lawsuit-prone society.  Could  an MLS listing that reads, "Perfect house on a perfect lot in a perfect neighborhood" set up a listing agent for misrepresentation?

Sep 28, 2017 09:16 AM
Rainmaker
768,508
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

I'm compelled to take a knee on such injustice of word selection.

To follow this line of thinking would agent and their broker be exposed to liability should the words "Hot market" "now it the time to sell" "expertly decorated" "Sugar sand" and 'walkable' and many other subjective phrases appear in agent marketing.

Actually, is "FOR SALE  $255,000" a subjective term since it lacks terms and conditions.

An attorney could effectively argue that since perfection exists nowhere, the expectation of perfection also does not, REASONABLY exist.  

Sep 28, 2017 08:39 AM
Rainmaker
1,022,684
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

This is a perfect example of  several structures ganged together to initiate a  domino effect.

Sep 28, 2017 08:26 AM
Rainmaker
3,205,484
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

I guess that is why I do not use perfect.

 

Oct 02, 2017 10:55 AM
Rainmaker
4,108,884
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Think Michael has it correct, ideal may be more appropriate than perfect.  I have not used that in my descriptions, as nothing is ever perfect.

Oct 02, 2017 05:24 AM
Rainmaker
1,496,087
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

I'm annoyed with the use  of ''perfect''......perfect for who? it is so subjective. 

Oct 01, 2017 11:21 AM
Ambassador
4,300,642
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Fred Griffin - PERFECT is a relative term - perfect for someone does not necessarily mean perfect for others. Perhaps listing agent can get away with the legal consequences, though - my two cents.

Sep 29, 2017 10:01 PM
Rainmaker
525,654
Dave Halpern
Keller Williams Realty Louisville East (502) 664-7827 - Louisville, KY
Louisville Short Sale Expert

"Perfect" is puffing and should never be used.

Sep 29, 2017 07:20 PM
Rainmaker
1,247,962
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

If people started suing and winning over words like "perfect" in a marketing description, we're in for a world of hurt as a society.  I'm going to sue people then because the bottle of beer I bought did not all of a sudden attact hot models to me like in the beer ads.

Sep 29, 2017 09:43 AM
Rainmaker
2,800,711
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

I feel a broker always has potential legal liability. Descriptions like "perfect" are more benign than actual false and misleading descriptions and failure to disclose material facts. I read over those surface words and look for the stuff that is found in deep cleaning. 

Sep 29, 2017 08:03 AM
Rainmaker
1,549,720
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Geneva Financial, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

My opinion says, "No'. Using the word perfect is an opinion and at worst, puffing.

Sep 29, 2017 07:15 AM
Rainmaker
933,311
Thomas J. Nelson, Realtor, ePRO, CRS, RCS-D
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

Advertising is not subject to "adjective" scrutiny since it's written in the mind of the beholder-as long as it's not a lie or fraudulent. Besides, while I agree with you literally, I disagree with you emotionally: My marriage is perfect for me, while not perfect. San Diego, CA is perfect for me and while not the Italian Coastal Villa  I seek, my home is perfect-for me. So, I'd say there's latitude.

Sep 29, 2017 07:03 AM
Rainmaker
738,310
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

No, that's just harmless "puffing", like using "best" and is generally understood as such. Saying something factual like "apartment has the largest rooms in the building" wnen it cannot be substantiated would be false advertising.

Sep 29, 2017 06:28 AM
Rainmaker
3,021,941
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

First lesson of marketing 101 and Liability 101 in college was to avoid terms such as perfect, safe etc. You can use nearly perfect, almost new etc

Sep 29, 2017 06:26 AM
Rainmaker
565,813
Nathan Gesner
American West Realty and Management - Cody, WY
Broker / Property Manager

I suppose you can have legal liability for anything. I wouldn't sweat it. It actually is the "perfect" listing for someone.

Sep 29, 2017 05:39 AM
Rainmaker
1,518,812
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Fifteen Years Experience in Brevard County

I think the word "perfect" is thrown around so often it has lost its meaning.  To me, perfect means simply "will do nicely even though...."

Sep 29, 2017 05:34 AM
Rainmaker
576,879
Gloria Valvasori, Accredited Senior Agent
BETTER HOMES AND GARDENS REAL ESTATE SIGNATURE SERVICE - Mississauga, ON
REAL Experience | REAL Commitment | REAL Results!

"Perfect" is in the eye of the beholder... and to  me is simply puffery.   Something could be perfect for me... but not for others... It really means nothing in terms of adveretising in my view. 

Sep 29, 2017 05:30 AM
Rainmaker
4,797,528
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I think this would be a tough legal case as the word "perfect" is subjective.

Sep 29, 2017 05:22 AM
Rainmaker
3,305,711
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

You are allowed to "Puff" but cannot lie. The word "perfect" is subject to debate. The best story teller wins! 

Sep 29, 2017 05:08 AM
Rainmaker
4,432,267
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

no

Sep 29, 2017 04:50 AM
Rainmaker
526,025
Hella M. Rothwell, Broker/Realtor®
Carmel by the Sea, CA
Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea

Personally, I would not use it. It's too specific, words like "best", "most" etc.

Sep 28, 2017 08:52 PM
Ambassador
1,645,020
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

I try not to use it.

Sep 28, 2017 03:15 PM
Rainmaker
2,464,949
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Its a standard I wouldnt want to be held to....near perfect is more accurate

Sep 28, 2017 10:47 AM