Not the first state to do that and I am in total agreement with it.  The broker has the greatest responsility legally speaking and should be prominate in any and all advertising.

It's long been the size and frequency rule in Georgia... but team names are still very misleading making the public think they are a brokerage and I agree they should not.

They have always been strict with this in IL. People just do what they want until they get caught. Most of the time you can't even see the brokers name/company franchise.

     Still in the proposal stage; finalization date for 61J2 is scheduled for discussion and perhaps final approval at the December 13 FREC Meeting.

     This is way past due.  So many Teams don't even mention the name of their Broker.  That is illegal, false, misleading.  

     I agree with the prohibited words: 

If your team is large enough (by the numbers or in your own mind) and you want ONLY your name to be known, then for goodness sakes, break away from the mothership!

These rules are put in place  strictly to protect the public and I don't have a problem at all with it.

These are not uncommon rules that you need to follow.

Laws have been made to protect the public. Similar law in PA.

The team concept is becoming more and more popular as a business model, but the liability is still with the brokerage. I believe a lot of teams should be their own brokerage - they act that way and should have the autonomy that goes with that promotion.

Annette,

We have the same thing in California.  In creating signs, and websites, we adhere to those rules.  A

It makes sense to pay attention to the "laws" and "rules" where we practice our craft.   

I was going to ask what the 19 words were but it looks like Fred posted them. Idaho isn't quite as strict but the brokerage name must be "clear and conspicuous." -Kasey

Our real estate commission (TN) addressed this too. Straight from the commissioners mouths was that agents were portraying themselves as stand-alone companies and misleading the public. Thus the new law went into effect. They said that want an accurate representation that a licensed brokerage company is involved.

How interesting! What are the words you can't use?

The customer should be able to identify the brokerage with the liability. I have no problems with this! 

The corporate giants are after those who espouse the new real estate models, and they are paying the boards to enforce their agenda.  KW is fighting this all over the country.

To have a team name on MLS you have to pay MLS fees for all the Individuals on the team plus the Team. We're allowed to use a team name in advertising but we also have to show the brokerages name. It's just branding yourselves & some companies encourage it. 

Are we starting to get a little carried away with our power.  Size shouldn't matter or so I've been told....

Here in Pa, they are like that, have been cracking down on people too

"Aimed straight across the bow?" That's a pretty militant metaphor.  There isn't a war or anything nefarious going on.

There weren't any guidelines or laws, statewide or nationwide, regarding size of team name compared to size of brokerage name. You can't break a non-existent rule.

The new rule will cause a one-time spike in prosperity for signmakers. When all signs are changed over, the main beneficiary will be the "mothership of real estate teams" i.e. the big company that has a culture of teams, the company that ostensibly is the target of this effort to make the brand/brokerage name larger. 

The end-consumers who are supposedly being misled into thinking each team is different a brokerage, will now know that all these hundreds of signs city-wide are actually part of one big cohesive successful brand.

This is a brilliant marketing move for the "mothership" brand, courtesy of its competitors who have been fretting over the signs. The competitors have leveraged the government to force an increase of brand awareness and market share of the company they are trying to weaken. 

Another feeble atempt to protect us from ourselves. George Carlin educated us with only 7 dirty words and FREC needs 19. Shameful that they waste our time with this.

... public perception is key here... if they are being misled by certain teams it drags down the entire industry... we are put in a position of great trust.. that is a huge asset of the industry that needs to be protected. By and large, laws that can enhance public trust should be embraced in my opinion.

These type of so-called rules end-up being business killers

What Tammy Lankford, said!

Same is here in NH for agent or team names, however it is selectively enforced as one franchise seems to have every sign with the agent or team name larger. 

In the eyes of protecting the consumer and reducing confusion, I think this makes complete sense.

Yes

California did this earlier this year too.  No list of words though, so that's new.  What were the words.

Teams should never outshine the brokerage, in my opinion.

This has been in effect here since before I was licensed, those that ignore the law will get whacked with fines or suspenditure for a time and remedial licensing courses and deserve what they get.

Annette Lawrence , Palm Harbor, FL 727-420-4041 Nina Hollander Debe Maxwell, CRS 

IMHO, the age of buyers and sellers selecting an agent based on the big company they are with are OVER!

While I agree that to you and me some team names walk a fine line too close to a brokers name, at the end of the day the customer barely notices team names or even broker names.

Consumers just do not give a crap about a name. So my feeling is this ... if the name is not hurting the customer, then who cares!!!

Big Brother

we don't have that rule.... our office name can be small.... 

It would seem so ... CA made some modifications as well. I believe the reason may be because of the mis-use and the deceptive ways team names have been and continue to be created .... as Tammy Lankford, mentions ... to appear as a broker/age. 

Annette Lawrence , Palm Harbor, FL 727-420-4041 This has been the rule in my State for advertising. Sometimes it's hard to find the company logo though.

With some teams, one can't tell what their affiliated brokerage is.

It all comes back to "SHOW ME THE MONEY"

If you want to look like, sound like, and virtually represent yourself (team, group, company) as a brokerage (a business in Florida that conducts real estate services must hold a license along with a managing broker who is a licensed broker), then the team leader needs to get a broker's license and be their own company. For example: At least two local agents use this formula                                    Real Estate Group. The problem with FREC is not using group, rather it's the use of "real estate" which makes it sound as a company that provides real estate services. In Florida, a sales associate can only perform real estate services under a licensed broker. Therefore it is misleading. This trend is growing and I belive that is why the real estate commission is finally addressing this issue.

I agree with Tammy.

I thought this was already a rule in my area, although I'm feeling too lazy right now to go check. 

Since all agents report to a broker, I do think the broker name needs to be easier to see on any advertising. It's the same with working at any company. If someone asked an IBM'er where they worked, and they said, "Oh, the Schroeter" team, no one would equate that name with IBM. 

Not sure but its certainly out of control in Ohio!

Roy Kelley nailed this one!

Happening in almost every state.

Yes

I think they need to work on illegal immigration, the justice system and welfare system. 

We have new regs requiring not just the broker name but the office number.. which is designed for another reason

I do not believe we have any limitations in SoCal. I try to listen to all legal webinars on RE new laws and changes.