1,052,211
Luxury homes are about toys. Upgrades. High-end appliances, premium touches, quality of materials. You need to know and be versed in these things, and don't get too excited. Act like you're completely comfortable with this kind of property. If you get too giddy the owner might think you're a novice.
-
Ryan Huggins - Thousan...
Thousand Oaks, CA
-
Peter Testa
Danbury, CT
-
Nina Hollander, Broker
Charlotte, NC
-
Bob Crane
Stevens Point, WI
-
Debe Maxwell, CRS
Charlotte, NC
-
Kathleen Daniels, Prob...
San Jose, CA
-
Mary Yonkers
Erie, PA
-
Fred Griffin Florida R...
Tallahassee, FL
-
Candice A. Donofrio
Fort Mohave, AZ
953,617
The difference is in the understanding of the affluent lifestyle and the words that go along with it...along with a competent and successful real estate past...the rest of it would flow from there in presenting your unique value proposition.
-
Peter Testa
Danbury, CT
-
Nina Hollander, Broker
Charlotte, NC
-
Bob Crane
Stevens Point, WI
-
Debe Maxwell, CRS
Charlotte, NC
-
Dorie Dillard Austin TX
Austin, TX
-
Mary Yonkers
Erie, PA
-
Barbara Todaro
Franklin, MA
-
Fred Griffin Florida R...
Tallahassee, FL
5,583,278
your listing presentation should reflect what you do for marketing for a high end home..... real estate agents are marketing agents and we market every price range.... fix and flips to luxury homes.... they're marketed differently....'the eye buys' and there are methods you would use to market a luxury home that you would not for a low end property.... or an average priced property.... aerial photos....3D tours.... you know the routine....offer all of it...they expect all of it....they deserve all of it.... always remembering "the eye buys".... professional photography, if you do not use one for your listings.... videos.... and make sure the toys are in the photos... and the high end features, especially the finishwork.... aerials to fully display the magnitude of the home with the complex rooflines....
-
Nina Hollander, Broker
Charlotte, NC
-
Bob Crane
Stevens Point, WI
-
Debe Maxwell, CRS
Charlotte, NC
-
Kathleen Daniels, Prob...
San Jose, CA
-
Mary Yonkers
Erie, PA
-
Fred Griffin Florida R...
Tallahassee, FL
-
Pete Xavier
Pacific Palisades, CA
1,844,301
Nothing but get excited & show them what you can do.
-
Peter Testa
Danbury, CT
-
Nina Hollander, Broker
Charlotte, NC
-
Bob Crane
Stevens Point, WI
-
Debe Maxwell, CRS
Charlotte, NC
-
Mary Yonkers
Erie, PA
-
Barbara Todaro
Franklin, MA
-
Praful Thakkar
Andover, MA
6,393,609
Like with any appmt, be prepared, know how to market this type of home, and how to price it.
-
Pete Xavier
Pacific Palisades, CA
-
Tony and Suzanne Marri...
Scottsdale, AZ
-
Peter Testa
Danbury, CT
-
Anthony Acosta - ALLAT...
Atlanta, GA
-
Bob Crane
Stevens Point, WI
-
Debe Maxwell, CRS
Charlotte, NC
1,231,853
Several excellent suggestions before I arrived here. Good luck, Praful Thakkar
-
Peter Testa
Danbury, CT
-
Anthony Acosta - ALLAT...
Atlanta, GA
-
Bob Crane
Stevens Point, WI
-
Debe Maxwell, CRS
Charlotte, NC
-
Pete Xavier
Pacific Palisades, CA
5,772,575
Praful,
I would research the area, recent sales, etc. I would also garner knowledge of high end finishes, woods, marble etc. My presentation would look high end and professionally printed on good paper. A
-
Nina Hollander, Broker
Charlotte, NC
-
Bob Crane
Stevens Point, WI
-
Dorie Dillard Austin TX
Austin, TX
-
Carol Williams
Wenatchee, WA
-
Pete Xavier
Pacific Palisades, CA
758,035
Many good suggestions here & I'd add, above everything else, get them to like YOU and the listing is yours.
-
Debe Maxwell, CRS
Charlotte, NC
-
Pete Xavier
Pacific Palisades, CA
-
Bob Crane
Stevens Point, WI
-
Anthony Acosta - ALLAT...
Atlanta, GA
5,104,931
What Pete Xavier with X Group Real Estate Advocates said. I've sold property in all price ranges and can adapt my presentation to the appropriate one.
-
Pete Xavier
Pacific Palisades, CA
-
Bob Crane
Stevens Point, WI
-
Peter Testa
Danbury, CT
-
Anthony Acosta - ALLAT...
Atlanta, GA
5,230,113
Be you, Praful!
Take Pete Xavier with X Group Real Estate Advocates & Barbara Todaro's advice too - demonstrate your value and show your level of marketing expertise.
-
Peter Testa
Danbury, CT
-
Anthony Acosta - ALLAT...
Atlanta, GA
-
Bob Crane
Stevens Point, WI
-
Pete Xavier
Pacific Palisades, CA
2,220,654
You have many great answers here Praful Thakkar
-
Peter Testa
Danbury, CT
-
Bob Crane
Stevens Point, WI
-
Debe Maxwell, CRS
Charlotte, NC
-
Anthony Acosta - ALLAT...
Atlanta, GA
509,449
Show them all marketing that you are going to do. I hope they are not asking you to reduce your commission. The cost of marketing is expensive.
-
Bob Crane
Stevens Point, WI
-
Debe Maxwell, CRS
Charlotte, NC
-
Anthony Acosta - ALLAT...
Atlanta, GA
-
Mary Yonkers
Erie, PA
7,836,164
Wear your best suit.
-
Peter Testa
Danbury, CT
-
Bob Crane
Stevens Point, WI
-
Debe Maxwell, CRS
Charlotte, NC
-
Anthony Acosta - ALLAT...
Atlanta, GA
2,684,109
Fake it 'til you make it.
-
Anthony Acosta - ALLAT...
Atlanta, GA
-
Bob Crane
Stevens Point, WI
-
Debe Maxwell, CRS
Charlotte, NC
-
Pete Xavier
Pacific Palisades, CA
5,005,659
I think you've gotten some great advice and comments..let us know how it goes!
-
Bob Crane
Stevens Point, WI
-
Debe Maxwell, CRS
Charlotte, NC
-
Pete Xavier
Pacific Palisades, CA
1,622,432
I"m sure you know what to do? is it a referal?
-
Bob Crane
Stevens Point, WI
-
Debe Maxwell, CRS
Charlotte, NC
-
Anthony Acosta - ALLAT...
Atlanta, GA
900,128
Act like you know what you're doing and soldier on!
-
Debe Maxwell, CRS
Charlotte, NC
-
Bob Crane
Stevens Point, WI
-
Fred Griffin Florida R...
Tallahassee, FL
921,504
No difference between 2 mil and 20 mil.
Big difference between 200K and 2 Mill
The latter needs to be reshooled if they have never competed at this price point.
-
Bob Crane
Stevens Point, WI
-
Carol Williams
Wenatchee, WA
-
Mary Yonkers
Erie, PA
3,416,038
As with any property, you assess what it is worth. Assess who the most probable buyer is and formulate a marketing plan to sell it. Then relay that plan to your seller. Exp;ore new ways to market luxury where a starter home may not be listed.
-
Debe Maxwell, CRS
Charlotte, NC
-
Bob Crane
Stevens Point, WI
3,071,489
Bob Crane nailed this one!
-
Debe Maxwell, CRS
Charlotte, NC
-
Bob Crane
Stevens Point, WI
4,800,082
I would come prepared and ready to take the listing.
-
Debe Maxwell, CRS
Charlotte, NC
-
Bob Crane
Stevens Point, WI
3,345,091
Hit them with your best shot ... go in armed and dangerous.
-
Bob Crane
Stevens Point, WI
-
Debe Maxwell, CRS
Charlotte, NC
1,543,823
Flowering House Plant at the appt. and a thank you note the day after.
-
Debe Maxwell, CRS
Charlotte, NC
-
Bob Crane
Stevens Point, WI
86,514
I have an entire presentation for upscale homes. I always tell agents it's just a few more zeros on the sales price and ON your commission check. I have an international presentation and a number of "special" aspects to the marketing plan. Staging is expected, high end brochures, video and social media prescence. That being said, one of my biggest sales was a working cow horse ranch. We'd advertised in specific horse magazines ( "Working Horse Chatter"!), Wall Street Journal, etc. We're talking to the owner at the ranch and a pick up truck pulls up. Not one of the fancy ones you see today but a true "ranch" truck with the sides kicked in by a pissed off steer, a dent where someone slid off a muddy road and hit a tree. Out steps two sons of a local dairy family. We say howdy and the oldest son says, "Mom told me to come on over and offer you $1250 per acre for the back 650 acres." My client says, "We'll thank your Mom but my wife told me not to sell for anything less than $1750 per acre." We go back and forth with his Mom and his Wife and finally came to an agreeable price both woman agreed upon. You just never know!
-
Bob Crane
Stevens Point, WI
-
Debe Maxwell, CRS
Charlotte, NC
3,988,007
The first thing I explain is that it is an exceptional property and it will not be within the grasp of 99.5% of the buyers in the current buyer pool. Matching up the right buyer takes development and specialized marketing as the buyer may not currently be looking for a home. Part of your job is to make a buyer decide they want it and to locate where they are. Then explain how you will do that.
-
Bob Crane
Stevens Point, WI
-
Debe Maxwell, CRS
Charlotte, NC
577,750
Do your homework before the presentation. Research the area, become familiar with the latest trends, see what other agent who sell luxury agents do when they market their listings. HIre a really great profesisonal photographer, do aerial shots of the property, and a 3D virtual tour and video of you presenting the home.
-
Bob Crane
Stevens Point, WI
-
Debe Maxwell, CRS
Charlotte, NC
2,781,173
My ear would grow the size of a cauliflower i.e. to listen first and then explore followed by lots of questions for the present and the future untill we come to the core (heart) of the matter. Then, we go from there
-
Bob Crane
Stevens Point, WI
-
JoAnn Moore
Georgetown, DE
1,712,676
Be like Avis, Try harder
-
Debe Maxwell, CRS
Charlotte, NC
-
Bob Crane
Stevens Point, WI
1,502,998
I'd definitely wear a tie (my 10x would be in the $12m range). I'd try to find out about the person I'm meeting with before hand (I always do that, but this would be a bit more of a dive). I'd use that info to modify the presentation towards them (more or less "flash"). For example, if they are a "C" level executive (which they would be in that price range), I'd keep it simple, high level and more numbers related. If they're more of a marketing background, I'd use more visuals. I'd definitely reach out to my pro photographer and get something on the books before walking in there. "I have the photographer scheduled for Friday at noon" shows you put some fore-thought into it.
-
Debe Maxwell, CRS
Charlotte, NC
989,652
Take a zero off the end - it' not different
-
Debe Maxwell, CRS
Charlotte, NC
5,216,409
Gently ask: "What part of NO don't you undertand"? I would be glad to explain it to you one more time!
-
Bob Crane
Stevens Point, WI
5,868,554
You do have to step up your game on the advertising, brochures, photos. Like others say - keep the giddiness down to a minimum.
3,986,258
4,434,127