Dawson Allen, Here To Help Real Estate Professionals (Never Peak Media)

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Lizzette Anderson
D Lucas Realty - Cambria Heights, NY
Real Estate Questions? Contact Me

Well today I decided to take a WALKING  tour around my Target Area.   I walked everywhere.  When I passed someone I said "Hi, I am a local realtor, here is my card, call me if I can help you in any way".

It was great because I got my daily workout in and I met 2 new customers that I hope to convert to clients!!!

I will definately do this again!!! it was nice to WALK around instead of driving around.


Jan 29, 2018 11:19 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Referrals top the list and farm then expires.


Jan 29, 2018 11:12 AM
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

We're listing agents in a very competitive market.... I dig deeply for listings.... direct mail marketing is the method.... I mail every month.... 8,000 to 10,000 postcards.... 

Jan 29, 2018 12:33 PM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

I get leads from my website ALLATLANTACONDOS.COM 

Jan 29, 2018 11:07 AM
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

Referrals and personal marketing

Jan 29, 2018 05:11 PM
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671
  1. Blogging
  2. Calling my soi
  3. Calling FSBOs
Jan 29, 2018 03:18 PM
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

Farming is my greatest source of leads outside of referrals from past clients.  I do a direct mail property value report every other month.  I have also started a Wordpress blog where I share those same reports online to a larger audience.  Taking that online one step further, I share the blog reports on neighbrohood Facebook groups.  And, finally, I have a full page ad in the community newsletter.  It all works beautifully together.  

Since the beginning of the year I've been on three appointments and gotten two of the listings.  The third decided to stick around in the community.  I even have a fourth tonight.  Farming works.

Jan 29, 2018 02:13 PM
Corinne Fitzgerald
FITZGERALD Real Estate - Greenfield, MA
Realtor/Broker/Owner, FITZGERALD Real Estate

Welcome Allen,

One of my favorite ways reach people is hand written notes. I read the local paper and cut out articles and stories of my clients, friends and thier family members. Recieving a hand written note is refreshing to receive instead of bills and junk mail. Try to write 5 a day. .... to past clients and news updates. 

Jan 29, 2018 12:26 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Simple - working by referrals, thanks to Buffini & Company - ask for referrals. In last two weeks, I have solid 5 leads, average price $500K!

You want to try this simple system Dawson Allen.

Jan 29, 2018 10:51 PM
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

First would be my sphere, current and past clients.

Second would be my websites & social media.

A very close third would be farming.

Jan 29, 2018 08:32 PM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

Asking for business, networking, referrals, past clients, buiilders.

Jan 29, 2018 07:33 PM
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

My leads come from all over...even from AR. 

Referrals are big for me. My office still gets a lot of walkins, too. I've picked up some pretty high end buyers that way. Sold over $1 million in property to two buyers that were walkins last year. 

Jan 29, 2018 06:39 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

I would have recommended what Lizzette Anderson said.  One of our clients who is the kind of his marketplace goes door knocking 3 times a week for 2 hours in his exclusive luxury marketplace.  A

Jan 29, 2018 05:16 PM
Fred Griffin Tallahassee Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

 SOI is primary.

 Internet presence, including blogging and social media.

 Scale of 1 to 10 for social media = 11

Jan 29, 2018 02:24 PM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ


That is a great question and one asked by newbies and oldies alike. it is the ever-present need of anyone in a contingency income business.

As you observed, a referral based business it the OUTCOME of an agent who has learned to exploit their sphere of influence or was able to hang in long enough for past clients to be ready to move again.

For a new agent, door knocking is the most  productive training ground on the planet. It is most effective is some ground work is completed beforehand such as a direct marketing piece OR something observable has happened in the community.

PRO - low cost, immediate response

CON - fragile agents find it too hard. Chances are, they will also find many other things too hard also. (Most compressed training on the planet)

Next on the lead production list for a NEW AGENT is to beg, borrow or steal the opportunity to host a PURPOSED open house. If there is no real purpose, identified by the process and hooks in place, the agents purpose is to spend time.

PRO - Folks attending open houses have real estate on their mind. Have the insight to hook them based on THEIR thinking.

CONS - It does take planning, a team, training and supporting collateral. Done right it is a lot of work, but that work can be leveraged.

Finally ,if the budget permits, Facebook Ad. The folks at PostaProp is a good resource to turn towards.

PRO - I have found it the only marketing necessary.

CON- Not shiny enough so the temptation to dilute FB marketing by trying to keep other balls in the air make them all mediocre.

IF you have online collateral with which to work, for the new agent, buying some traffic is a good way to get jump started. SEMRUSH would be a reasonable place to start.

PRO - you put your hook in the river with the fish you want to catch.

CON - deeper pockets may have the same idea, so you need to out think them based on your intimate knowledge and agility.

Best of success,


PS: Continue to probe the community with well crafted questions. Do not be too concerned with the content of the responses but what the member chooses to respond to. This will prove incredibly revealing in your efforts to bring economic benefit to agent and successfully separate agents from their money. We all here to make money. We just really want to get a good value from our investment of time and resources and money. Creating that value means ASKING QUESTIONS. 

Jan 29, 2018 11:56 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Social media is very important for real estate professionals. 

Face to face contacts are the most effective for business generation.

Jan 29, 2018 11:26 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

First, let me say this is not a forum to sell your services or product. Secondly, my primary source of business is from my sphere and past clients; secondary source is the internet.

Jan 29, 2018 11:25 AM
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Dawson Allen Face-to-face networking. Pros: Good ROI. IMO social media is a waste of time.

Jan 29, 2018 11:20 AM
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Signs in the yard work very well, especially when they say "SOLD" on them!

Open houses in some areas are useful at getting new clients.

Sphere of Influence.

Jan 30, 2018 08:47 AM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

I"m not sure what '' prospecting outside of your referral business? ''

Everyone is a potential clients,so everywhere is the opportunity for a business. 

Jan 30, 2018 12:09 AM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

I'm generating them from my database. 100%

Jan 29, 2018 08:58 PM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

social media is a 5 for me.  But my leads certainly come from a variety of places.

Jan 29, 2018 07:57 PM
Buzz Mackintosh
Mackintosh REALTORS - Frederick, MD
“Experience, reliable, leadership”

sphere #1 , New home community get to know on site agents at new home communities for leads

Jan 29, 2018 05:24 PM
Steve Bracero
Heisler and Mattson - Shrewsbury, MA
First Time Homebuyer and Investor Specialist

I am using social, sphere, also door knocking and calling 

Jan 29, 2018 04:50 PM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Seminars, referrals, video, blogging, website.

Jan 29, 2018 02:54 PM
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

ActiveRain is my main referral source for my business with Facebook being a very close second and then LinkedIn. 

For my husband, the broker, SOI is #1, expired listing marketing is #2, and my blogging for his business is #3. 

Pros are they all work if you work them. 

Cons are they all won't work if you don't work them, hehehe. :) 

Jan 31, 2018 09:50 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Besides the referrals, blogging on my web site produces visitors to my web site.

Jan 31, 2018 07:27 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

When active, I worked expireds as a main source of business.

Jan 30, 2018 04:25 PM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

For me, it boils down to past clients repeat business, referrals, and my WordPress sites. I do market my niche as well. 

Jan 30, 2018 12:23 PM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Most come from my website.

Jan 30, 2018 05:54 AM
Steven Nickens
Wailea Realty - Wailea, HI
R(S)GRI ABR, Maui Real Estate Hawaii

This year so far referrals.

Jan 29, 2018 11:45 PM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

By referral only...

Jan 29, 2018 11:13 PM
Richard Weeks
Dallas, TX
REALTOR®, Broker

Is there a question here or just an advertisement?

Jan 29, 2018 11:28 AM