Annette  Lawrence , Palm Harbor, FL 727-420-4041, Making FLORIDA Real Estate EZ  (ReMax Realtec Group)

Spam prevention
Rainmaker
529,295
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

If my interest was peaked I would read the piece, then either call for additional information or throw it in the circular file.

Feb 07, 2018 12:58 PM
Rainmaker
5,571,923
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

I wouldn't open and read a marketing piece that's selling a product.... if I needed it, I'd find it....

Feb 07, 2018 12:14 PM
Rainmaker
398,779
PropertyMinder (AccelerAgent)
PropertyMinder, Inc. - San Jose, CA
Modern Tools for the Modern Agent

I'd read on and try to make sense of it. If I can't get it off my mind, I'd personally reach out to the sender and ask for a clarification. - Tim

Feb 07, 2018 12:09 PM
Ambassador
5,410,466
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

I seldom read marketing pieces unless I am in a buying mode for that product.

Feb 07, 2018 08:32 PM
Ambassador
2,224,167
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

I don't read marketing pieces unless they are from other real estate agents. I like to see what other agents are doing. 

Feb 07, 2018 08:24 PM
Ambassador
2,074,537
Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living

Marketing pieces would have to be very compelling for me to read much past the first few lines. I'm not sure a gimmicky question would do it for me. 

Feb 07, 2018 12:57 PM
Rainer
365,478
Andy Brown-Climer School of Real Estate
The Climer School of Real Estate - Orlando, FL
The Best Real Estate School in Florida

Great question. It always seems to depend on what frame of mind I am in and how focused I was when I clicked on the article.

Feb 08, 2018 04:54 AM
Rainmaker
1,519,251
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

If it is something I might be interested, I'd read, otherwise, no way, no matter how good the subject line is.

Feb 07, 2018 11:12 PM
Ambassador
4,312,759
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Annette Lawrence , Palm Harbor, FL 727-420-4041 - I don't have that much patience...

Feb 07, 2018 09:07 PM
Rainmaker
1,109,645
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

Maybe two or three out of a 100 to 150 daily have great subject lines. Out of those that pass muster in a week's time there could be one or two which were completely read.

Feb 07, 2018 07:10 PM
Rainmaker
701,912
Steve Higgins
RE/MAX Kelowna - Kelowna, BC

I generally don't open marketing pieces.

Feb 07, 2018 06:10 PM
Ambassador
3,057,702
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

It really depends on what it is and my general interest in the product or service. 

Feb 07, 2018 05:34 PM
Rainmaker
577,189
Gloria Valvasori, Accredited Senior Agent
BETTER HOMES AND GARDENS REAL ESTATE SIGNATURE SERVICE - Mississauga, ON
REAL Experience | REAL Commitment | REAL Results!

I'll open the email, but if it's not something I am remotely interested in, it goes in the trash file.

Feb 07, 2018 03:11 PM
Rainmaker
3,985,875
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

Depends on how the content holds me

Feb 07, 2018 02:46 PM
Rainmaker
4,212,784
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

I better be interested before it arrives or it goes directly to the circular file for further processing. 

Feb 07, 2018 02:28 PM
Rainmaker
6,609,133
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Marketing materials need to be of interest for me to read them.

Feb 07, 2018 01:29 PM
Rainmaker
5,590,048
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

A glance, then unsubscribe!

Feb 07, 2018 01:28 PM
Ambassador
2,571,217
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

 Snail mail = trash can.

 Email = delete.

Feb 07, 2018 01:03 PM
Rainmaker
4,120,287
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

I can't remember the last time I opened a marketng piece with a great subject line... 

Feb 07, 2018 01:01 PM
Rainmaker
1,387,498
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

If I was interested enough to open it, I'll read (or at least skim) through the entire email... unless it turns into something spammy in which case I hit delete.

Feb 08, 2018 08:58 AM
Rainer
222,865
Bob Betel
Allstar Home Mortgage, Inc. - Sweetwater, TN
President, Allstar Home Mortgage, Inc

I have an open mind and I'm always looking to get better, so yes, I do open them and will read them.

Feb 08, 2018 06:18 AM
Rainmaker
4,799,501
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Depends on the piece.

Feb 08, 2018 06:00 AM
Rainmaker
1,723,405
Lyn Sims
Schaumburg, IL
Schaumburg Real Estate Agent Retired

I'm not getting it ... if it was good material I would just continue but then it's a poll of sorts isn't it?

Feb 08, 2018 05:31 AM
Rainmaker
3,069,984
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Debbie Laity nailed this one!

Feb 08, 2018 05:27 AM
Rainmaker
1,707,423
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Depends on the category of product or service.

Feb 07, 2018 04:57 PM
Rainmaker
2,642,092
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

I dont bite on marketing....and it is based on your point

Feb 07, 2018 04:38 PM