Francisco Peot, The Best Place To Find Your Home! (Richmond Home Sales At EXP Realty)

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Dario Ferreira
Attleboro, MA
Internet Marketing

Here are a few important points if you are going to manage your Adwords campaigns:

- Break down Adgroups as much as possible - real estate, homes, houses, properties, etc.

- Landing pages should always match the ad - don't simply send them to the home page.

- Familiarize yourself with match types (exact, phrase, modified broad, broad).

- Familiarize yourself with negative keywords.

- Look at the search terms (not keywords) at least every couple of days to find/add new negative keywords, and also see what is working.

- Familiarize yourself with location targeting.

- Start small and set a daily budget.

- There's a lot more to it, but this should keep you busy :)

Feb 14, 2018 10:52 PM
Lynnea Miller
Bend Premier Real Estate - Bend, OR
Premier Real Estate Service in Central Oregon

Both. And they do work.

Feb 14, 2018 08:18 PM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I've done a small spend on adwords for years with fairly good success.

Feb 14, 2018 08:04 PM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

    There is money to be made if you do it right.  You need an expert like Katerina Gasset to help you with Adwords programs.  

Feb 14, 2018 07:24 PM
Joseph Domino 480-390-6011
HomeSmart - Scottsdale, AZ
Real Estate Made Easy

I used both Adwords and Bing Ads for a couple of years. It does increase your website traffic, which helps with your SEO.

I found I could not compete with Zip Realty, Redfin, or the large brokerages for popular keywords on Adwords.

Bing was more affordable, but I sometimes got the feeling that I was being sabotaged by users clicking through my ads until my daily budget was exhausted.

The leads were typical internet leads. Sometimes you would get valid leads other times Fred Flintstone. I finally gave up on Pay per Click.

I actually think you will get a better return farming your local community with direct mail.

Feb 14, 2018 07:16 PM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Sounds like Katerina Gasset can guide you to a solution!

Feb 15, 2018 05:47 AM
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Tammy Lankford, and Katerina Gasset know the secrets to using adwords!

Feb 14, 2018 09:57 PM
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

Both adwords and Bing ads will work if you know how to really go after the leads. Most agents don't contact the leads fast enough. You can spend about $300 per month in ad spend for a real estate market that is small and not a huge city, etc. It is also relative to what kind of leads you want. 

I was the business consultant for a broker on the west coast of Florida who was spending about $3,000 a month in adspend on google adwords and broke the $1 million dollar mark but he was going after keywords that created a life of no days off, no time with his kids, etc.  I consulted him to change his strategy and keywords. He increased his sales to $15 million in less than 6 months AND cut his ad spend in half, to $1,800 per month. The best part was, I taught him to hire an assistant, and he got his life back. 

YOu much have a plan in place before you place ads. 

Feb 14, 2018 08:58 PM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

I haven't, sorry. But maybe I need to look further into this. Does Bing really count anymore?

Feb 15, 2018 04:56 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

I have been approached by several of these companies, not impressed with what they produce or the prices.

I can do much better with the mad skills learned through years of interacting in the rain.

Feb 14, 2018 07:19 PM
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

no, I don't use either Adwords or Bing Ads....

Feb 14, 2018 05:59 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Francisco Peot - excellent answers here! 

We also learn from these questions.

Feb 15, 2018 10:03 PM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

You have some excellent answers. This would be a great topic for a series of blogs.

Feb 15, 2018 06:21 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I do not.

Feb 15, 2018 06:02 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

We do not

Feb 15, 2018 05:59 AM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel


Feb 15, 2018 04:34 AM
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

I do not

Feb 14, 2018 07:11 PM
Wendy Pollack
Real Living Cypress Realty - Fort Myers, FL
Professional Development and Recruiting.

Would love to hear your thoughts... It's now August 2018, How did adwords work out for you?

Jul 31, 2018 10:24 AM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

I have not used ads yet you have some great responses here.  I wish you all the best with this.  

Feb 15, 2018 09:51 AM
Ryan Huggins - Thousand Oaks, CA - Thousand Oaks, CA
Residential Real Estate and Investment Properties

No, I do not.

Feb 15, 2018 08:51 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


You have great answers.  A

Feb 15, 2018 07:26 AM